Top 5 Lessons for Printed Products and Self Publishing in 2022
by Vervante •
If you’re feeling a bit apprehensive about what this new year will bring, you’re not alone. The good news is that we’re always thinking about ways to help, and we figured what better what to start strong for the New Year that to share the best of what we've been talking about here at Vervante headquarters!
Our team works in-depth and personally with each and every one of our customers. We’ve kept a close eye on what’s working for products and publishing right now so we can provide you with the best ideas and resources to help make this the best yet. That’s how we came up with:
Our Top 5 Lessons for Thriving in 2022
Lesson #1: Your Author Platform is Very Important
Once you write a book or create a product - you need to make sure that people know it's there! Every author needs an author platform. Especially self-published authors. Social media is great, but when it comes down to it, you need to create and nurture an audience of interested and excited fans that will support your growth (and your bottom line). An author website that you control is a great place to start. Create and maintain a database of contact information as well, so you can send them newsletters or updates for new products, events or promotions. Add an active social media account and an Amazon Author Page and you've got all the makings for a vibrant author platform. A few resources to help:
- How to Create An Author Website
- How to Build A Contact List
- How to Set Up and Use Amazon Author Pages
Lesson #2: Don’t Stop with Just One Idea
If you’re launching a book, planner or other new product for 2022, don't stop with just that one idea, turn it into a collection! Customers who love your products will be excited when they see you have additional items available that complement or make it even better. For ideas about how to do this, check out our article about how to turn a planner into a whole collection. You can use these ideas for anything - books, journals, business training products, etc.
Lesson #3: Take Your Products for a Test Run
Looking at a product on your computer screen is a whole lot different than holding it in your hands in real life. We offer samples and resources to help you make absolutely sure that your product fits your vision before you send it out into the world.
- Start by watching videos of our CEO showing how products look and function
- Next, order samples of our products to road-test how they look, feel, and function
- Once you've created your book or product, order a test copy (or copies) for a final check
Lesson #4: The Technical Stuff Matters
When it comes to designing and creating a book or product, it's important to pay attention to design details for a successful printing experience. For example, you can have a gorgeous cover design for your book, but if when you look inside the words are cut off in the margin, or holes are punched in the wrong places, it can ruin the whole experience. Details like margin width and print file formatting are very important, as you can see. Whether you are doing the design yourself, or you use a graphic design professional, attention to these technical details is crucial. Here are a few resources to help:
- The Ultimate Checklist for Creating Print-Ready Files
- Why Margin Width is Important for Printing
- Using Canva to Design Printed Products
- How to Prepare Your Files for Printing
- The Importance of Copyediting
Lesson #5: Start Planning Now
As our CEO, Cindy Tyler, stated in last week's newsletter, it's very important to start planning now to ensure a successful experience down the road. If you want to create a 2023 planner, start now. If you want to write a book, develop a new product, etc., start now. Even if you're thinking of a holiday launch and it seems soooo far away, it really isn't. Set your goals, strategize your timeline, and don't put it off.
We’re cheering you on for a successful and satisfying 2022!
If you’re like us, as the New Year approaches it’s very exciting to think about new projects and new possibilities. But one thing we like to take a moment for as well is to reflect on the past year. Celebrate, learn, and take what we’ve experienced to make our future even better.
We are always listening to your ideas and looking for new ways to provide what you want and need. This year we were excited to debut many new items that can either stand alone, or make your current products even better. 
Planning for the future is always fun, and this year planners continued to rule as one of the hottest products to create, sell, and share. We spent a lot of time on planner education this year in order to give you everything you need to create planners (and journals!) that help your customers find the success they deserve.
If you’ve thought about adding calendars to the products you share or sell, we can help you make that happen. While calendars are great for New Year gifts or retail sales products – you can also create undated calendars that can be shared or sold all year round. They are easy to design, budget-friendly to print, and you can fill them with content that fits your brand or message.