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Why self-published authors should consider imprinting

by Vervante •

Some authors come to us to self-publish one book. But most authors end up creating multiple books and products, as it’s hard to turn off inspiration (and your audience keeps asking for more!). No matter what kind of books you’re writing – from fitness to finance to fun cozy murder-mysteries – there’s something that everyone should understand early in the process: The benefits of publishing imprints for self-published authors.

What is a publishing imprint?
A publishing imprint is the name assigned to an ISBN. It will be the name listed as publisher on your book copyright or imprint page, on the back cover of your book, and in retail descriptions such as Amazon.

Benefits of creating a publishing imprint
Authors who publish their works under imprints set themselves apart from other self-published authors who have no imprint and are publishing under their own names. Having your book listed with a publisher name that is different than your own creates a level of professionalism that can overcome bias that many still have against self-publishing. Having an "official" name on the back of that book gives it a professionalism that many readers are looking for. It also helps you create continuity with your branding, and gives you more flexibility in marketing and sales.

How to create a publishing imprint
When you work with Vervante, you have the flexibility to choose between using us (Vervante) as your imprint, or creating one for yourself.

Using Vervante as your imprint: If an author uses an ISBN purchased through Vervante, then Vervante will be listed as your imprint. Using Vervante ISBNs and listing Vervante as your publisher adds credibility as we are an established, respected publisher who has been in business for 21 years. Another benefit to using our ISBN is that you, as the author, retain full rights to your ISBN and content (a benefit that many other publishing companies do not offer.) 

Creating your own imprint: If you already have a business brand name and your book is a part of that business, you might choose to create an imprint that is consistent with your business. For example, if your brand is “Fitness International,” and you are writing a series of books about nutrition, health and wellness, your publishing imprint could simply be “Fitness International Press.”

If an author wants to create and use their own imprint, they must purchase their ISBNs directly from Bowker. When you purchase your ISBN directly from them, you can set up the publisher name that will be attached to it. PLEASE NOTE: If you purchase ISBNs from Bowker, you don't need to purchase barcodes as well. There are a number of free barcode generators online that you can use.

An imprint is a great way for self-published authors to brand their works and elevate their credibility by having a professional publishing name associated with their books. If you have any questions about using Vervante as your imprint, or creating your own, please email our team