Blog

Vervante • December 15, 2020

As we approach the end of 2020, there's a lot we could say, but here's what is most important ... we made it! We stuck it out together. And we're so grateful to be here with you as we look toward a New Year, new possibilities, and a future that we can make brighter together. Even though most of us are pretty happy to see 2020 in the rear view mirror, there were some good things. And since a lot of you might have been a bit distracted for a few months, we thought it would be fun to round up some of the best of what we put out this year - new products, enhanced services, ideas that can help you share your talents in a bigger way. So here's our Best of 2020, wrapped up with a sparkly bow! #1 Pandemic Pivots The world changed quickly this year, and we all did our best to roll with the punches and change with it. Working from home brought new challenges and new opportunities, and we did our best to support you throughout. Shipping During the Pandemic Best Products to Sell During the Quarantine Working from Home Tips from the Vervante Staff #2 Planners Galore Planning for the future is always fun, but there was just something about this year that make it feel absolutely essential. Daily planners exploded as one of the hottest products to make, and we make sure to give you everything you need to create planners (and journals!) that help your customers find the success they deserve. How to create customized journals How to turn a planner into a complete collection 2021 Planner Debut (planners you can still order and customize to sell as your own) #3 Author / Entrepreneur Empowerment Our bottom line is to help you succeed, so we are always looking for new ways to educate and empower our customers with guides, how-to's, and everything you need to take action, turn your ideas into products, and make the process and easy and lucrative for you as possible.  How to Set Up a Pre-Sale Offer Don't Want to Deal with Credit Cards? We can do it for you! How to Set Up Shipping & Postage How to Sell on Amazon, Etsy & Your Own Website All at Once Creative Ways to Launch a Book or Other Product #4 In the Know Knowledge is power and we did our best to share the latest and best to keep you in the know. From postal policies to new product to how-to guides, our team at Vervante headquarters makes sure you stayed informed. Paper Samples: We now have a notepad of paper samples available. It includes eight of our most popular paper options and is a great resources for helping to decide what type of paper you should choose for your books or products. The Vervante Video Vault: A page filled with videos highlighting products and inspired ideas Free Guide: How to Create a Coloring Book Our 3-Step Guide for Crushing NaNoWriMo Expert Tips for Creating Adult Coloring Books What to Put on Your Book Copyright Page Here’s to starting 2021 in a memorable and exciting way! We'd love to know what your thoughts and wishes are for the New Year, so please feel free to email us with your ideas for products or services we can add to continue to serve you best.

Vervante • September 3, 2020

Want to know the best time to promote your new product? Before it's officially available! Preselling is a powerful marketing strategy that everyone can benefit from. The presale period is so important, in fact, it should be the centerpiece of your marketing and promotional campaign. What is a presale? It's that period of time when you're in the final stretch, polishing up your new product and preparing for the big launch, but not quite ready to print and ship. Presales offer several big benefits #1: Takes the guesswork out of knowing how many books, etc to print ahead of time if you want to use bulk printing #2: Helps offset the cost of printing, marketing, etc. by collecting payment for the product before you officially launch it. #3: Generates good "buzz" to support stronger sales How to generate interest in preorders Preorders work wonders for building buzz and building excitement about your upcoming launch. They can lead to more sales initially and lead to sustained sales over time as well. But how can you convince readers to buy a product when it isn’t available to read yet? Offer free swag: This is a popular strategy, and it works! Give readers an extra incentive to preorder and something that offers instant gratification to hold them over until official launch day. Send a digital gift pack: If you're on a budget, this is a more economical version of swag. Send them downloads, recordings, exclusive short stories, extras they can print and add to the planner, etc. Form a fan squad: If you have a group of friends and fans who are excited about your upcoming launch, harness that power by asking them to be your official launch team. Send them early copies so they can leave reviews and recommendations. Let them share details about the new book on their own social media and give them special links to let their followers pre-order. Use your social media: Give your social media images an update by adding information or images about your upcoming launch. Have a strategy that takes readers on a journey to get them invested and excited such as cover reveals, printing snapshots, excerpts and more. Send an email to subscribers: If you have a mailing list, (every author should), then you already have a group of people who are interested in what you are doing. Send them updates, build the excitement, and give them exclusive offers to support your presale offer. How to set up your products for presales It's easy to offer presales, here's what to do: Set up a landing page and allow customers to pay you for the product ahead of time. Be sure to communicate clearly when customers should expect to receive their purchase. At the close of the presale window, let Vervante know how many you need printed. Send us an export from your shopping cart of all presale orders and we'll ship your planner or product to each of your customers. Each person's situation might be different, so if you are planning on offering presales, it's always a good idea to consult with our publishing team so we can make sure you're optimizing each step. Just reach out at [email protected] or schedule a 1-on-1 call using our online scheduler.

Vervante • April 28, 2020

Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd. #1: Launch Date Landing Page As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication. For a fun and creative example of using a launch landing page and bonuses to promote a book launch check out Scott Stratten’s “The Jackass Whisperer.” #2: Exclusive Print Run People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek. #3: VIP Boxes Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!

Vervante • February 4, 2020

The coaching industry has never been hotter than it is now! The problem with big growth, however, is facing the challenge of how to stand out among your peers. No matter what type of coaching you offer – business, life, health, fitness, finance, relationships – most experts agree that focusing on 3 strategic elements is the key to elevating your presence in the industry: 1) You, 2) Your Audience and 3) the Unique Results You Get. If you are a coach and you want to stand out from the crowd, we have exactly what you need to shine a spotlight on these 3 things and give people a taste of your unique brilliance. #1 (YOU): NOTHING IS MORE PERSONAL THAN A BOOK If there was just one perfect place to share your thoughts, ideas, strategies, tips and everything that makes you “you,” then it would be a BOOK. As a coach, you are a huge part of your business brand, especially when you’re starting out, that’s why it’s important to differentiate your brand based on how YOU are different. One way to share “You” is to let people experience you in a format that’s easy to share – a book. Books and booklets are still one of the best ways to establish your authority, create a product for generating leads, support business growth, and so much more. “Free Plus Shipping” offers providing readers with free books for just the price of postage are just one of the ways to leverage a book to grow your coaching business. #2 (YOUR AUDIENCE): WOW THEM WITH A CURATED VIP BOX Another way to differentiate your coaching business is to strategically identify and connect with your audience. You must show them that you are in touch with what they need, understand their desires, and can help them reach their goals. A great product to help you connect with your audience in a very personal way is a VIP or SUBSCRIPTION BOX. Custom printed boxes filled with items can be used for a 1-time gift, an introductory offer, to welcome a new member of a program, or as an entry-level product to let people get to know you better. These boxes will wow as your clients or customers will be treated to a carefully curated assortment of goodies you decide on. Here at Vervante we can help you create a customized box with beautiful graphics on the outside, and products that can be included such as journals, daily planners, notepads, stickers, USB flash drives, card decks, and more. #3 (YOUR UNIQUE RESULTS): DAILY PLANNERS NEVER FAIL Every coach has their own “secret sauce,” that special way they connect with people and help them take action and get results. It’s your secret sauce that can help you stand out big time, and inspire people to work with you more.   One of the best products we’ve ever seen for sharing a message, helping others to take action and get results, and letting your own style and personality shine through is a DAILY PLANNER. A daily planner is easy to make, share and sell. We’ve helped hundreds of coaches create their own, or customize our unbranded ones, and help them set up to share and sell through Amazon and their own website. Daily planners are great for showing how you work, providing support for action and goal-getting, and sharing your special sauce throughout in the way you do it. Daily planners are great for establishing your authority as someone you can trust. It not only provides your clients with space for daily planning but also keeps your coaching front and center in a positive and memorable way. If any of these ideas strikes your fancy and you’d like to learn more, we’re here to help. For questions email our publishing pros at [email protected]. For brainstorm sessions, schedule a 1-on-1 phone call with our CEO, Cindy Tyler, by clicking HERE.

Vervante • October 19, 2019

Zombies, zombies everywhere. Turn on the TV, go to the movies and you’ll see – an invasion is inevitable. Even the CDC has an official Zombie Preparedness page on their website. Whether you think zombies are real or not, we’re big believers in being prepared, so we created this guide for zombie-proofing your information products and books … just in case. Step 1: STEP LIVELY: Don't be just another walker in the crowd. Humanize your product and give it life by staying true to your unique voice and message. Content, photos, graphics, they all need to be true reflections of the real, live you. Step 2: CREATE A DISTRACTION: True fact: Great design is a proven zombie protection technique. Invest in professional design for the cover and interior formatting that impresses approaching zombies with color, graphics and branding wow. It’ll make them want to start dancing along with you, Thriller-style. Step 3: ELEVATE HEART RATES: Keep things lively by providing complementary extras with your info product such as posters, bookmarks, worksheets, wristbands, t-shirts... anything that elevates heart rates. They can even act as useful protection tools in case of attack. Wasn’t there an episode of “24” where Kiefer Sutherland took out 200 zombies with a t-shirt, 3 writing pens, and a big roll of stickers? Step 4: PROTECT & FORTIFY: Have you ever seen a zombie gently reading a book? Neither have we! Smash-proof your products by choosing a publishing company that uses only high-quality materials and offers a 100% satisfaction guarantee.  Step 5: HAVE A BACKUP PLAN: Include a flash drive with your info product that has all the digital files for your product on it in. Easy to transport, keeps your files safe, and can be used almost anywhere, like underground zombie shelters with USB ports. BONUS STEP (IF YOU SURVIVE): When the dust settles and we emerge from World War Zombie alongside Brad Pitt blinking in the sunlight, the first thing we’ll need to do is accumulate enough wealth to rebuild. Be sure to download this expert guide about the Top 3 Products You Can Create for Instant Income by clicking HERE, and you’ll have a big head start for your business. Which is always a good thing when it comes to zombies, right?! Bottom line? Whether you believe in zombies or not, popular media seems to think an invasion is inevitable. So we figure, why not be ready?  Happy Halloween! **Brought to you by the publishing (and zombie) experts at Vervante: A source you can trust for high-quality, zombie-proof products.

Vervante • September 24, 2019

The world has become obsessed with planners and here’s why: In a society where people dream big but feel like they have little time or can’t get organized, the idea of a tool that can help them clarify their goals, focus their thoughts, and prioritize their actions is something they can get behind. Add to that all kinds of options catering to specific types of goals, projects or personalities, and you’ve got the makings of an obsession.   Creating a daily planner to sell as part of your own business is a great idea. But standing out from the crowd can be hard, especially if you’re just getting started. While most daily planners start with a very similar foundation, it’s the extras that transform them from just another planner to an entire experience – something that your customers will feel an emotional connection with and know that THIS is the planner that will support their success and THIS is the planner they must have!   Want your planner to be “extra” special? Here’s a few ideas: Specialized content: Create a planner that makes your ideal customer say to themselves “they know me, they really know me!” Customize it to fit specific personalities, passions, dreams and ideas by adding focused content like lists, affirmations, challenges, recipes, workouts, projections, formulas, charts, horoscopes, etc. Paper Pockets: 2-sided pockets can be added to any size planner and used for holding extras like receipts, notes, etc.  Foil embossing: A great way to add extra flair Plastic slide-in bookmarks: Works great for spiral or wire-o planners Binders: Another planner binding option is to use 3-ring or 6-ring custom printed binders. They allow for a lot of flexibility in customizing, adding, and editing planner pages as they are used throughout the year. Great for ongoing subscription or membership programs. (Binders can be made in several sizes with a custom printed sheet wrapped to create a professional turned edge binder.) Stickers: Colorful, customized stickers make everything from holidays to reminders to celebrating success so much more fun! Notepads: Matching designs make them fun, ability to take notes on the go make them practical. Colored binding: Spiral binding is available in 50 colors. We stock black and white, but any of the other 48 colors available can be special ordered. Wire-o binding is available in 8 colors including black, white, blue, red, green, gold, silver and bronze. Tabs: Design colorful tabs that allow quick access to any section. Elastic closures: A great way to keep everything secure. Excited? Inspired? We are too! If you’re ready to create – or update – your daily planner, our newest planner just debuted and you can check it out here: Vervante 2020 Planner. If you have a vision, we can help. Start by sending an email to [email protected] and let us know if you have questions or need help with customizations. We can provide free quotes or free advice to help you get it done.

Vervante • July 9, 2019

Mark your calendars and get ready - Amazon Prime Day (July 15 and 16) is just around the corner! If you have a book or product on Amazon (or for sale anywhere else!), this is a great opportunity to add some sizzle to your sales. Here's how: Offer a special "prime" deal for your audience Shoppers are excited and anticipating epic deals as Prime Day gets closer. You can take advantage of their attention by offering special deals directly to your audience if they purchase from your website (not Amazon!). The best way to do this is to reach out directly to your loyal customers and fans. This means sending emails to your list and posting updates to your social media. Want to stand out from the crowd? Creating special offers and promotions will get their interest - and provide real value your customers will appreciate. This is your chance to get creative by offering value-boosting extras and irresistible promotions such as: "Free plus shipping" offers where for a limited time only customers can get your book/product for free and only need to pay shipping. (This is a great one to use on social media and will also help add emails to your list). Special "prime day" packages where for a limited time several products are bundled for one low price. If your clients love packages, take it a step further by creating a subscription service and launch it on Prime Day with free extras or a special reduced rate that will catch people's attention. Record a special audio podcast or video tutorial as an extra for one of your books or products and offer it as a special bonus on Prime Day. Offer a special personal coaching session, or limited-time memberships to your masterminds or coaching groups, with any Prime Day purchase. The key here is to be creative - and add value. You don't need to reduce your prices, just give more in a way that will excited your customers and make them feel like they got the best prime deal out there! Build anticipation with sneak peeks Here's one more tip to give your Prime Day deals some extra oomph: Be sure to share "sneak peeks" of the specials you'll be offering in your newsletters, social media and emails. It's a great way to spread the word, build anticipation and join in all of the Prime Day fun everyone is having.

Vervante • July 4, 2019

Happy (Author) Independence Day! As we celebrate here in the U.S. the blessings and benefits that independence brings to our lives, we can't help but think about how this affects authors too. The world of self-publishing has opened so many doors for passionate, creative people with dreams and ideas that need to be shared with the world, and it's given them the freedom they need to write, design and share their book ideas in exactly the way the want - without holding back or changing to fit someone's ideas of what's "right." For more than 30 years, we've dedicated ourselves to providing the resources, support and guidance authors need to turn their book and product ideas into viable, thriving businesses that give them the independence they deserve. With Vervante, you have the freedom to: Be in the driver's seat for all design and content decisions, so you can create exactly what you want, and what your customers will love Create additional products that add value to your book and can create additional revenue streams List your book for sale where ever you want: We can help you list on Amazon, Barnes & Noble, Baker & Taylor, Vervante Bookstore and eBook venues including Kindle and Nook. PLUS we can also list your book through the Vervante Bookstore and personal websites Use a shopping cart solution that works best for you (we can work with ANY) Have access to a Free online storefront solution if you don't want to mess with shopping carts Be in complete control of your listing prices, discounts, special offers, etc. Gather customer emails and create a database that allows you to stay connected to your loyal fans and be free of the whims of social media for marketing and connecting with your audience Choose shipping options that work for you - and not worry about bogus additional frees Not be restricted by unnecessary contracts or high-priced publishing "package" requirements Retain all rights as sole owner of your book with our unique non-exclusive agreements Publish when you want, not when you're told to: If you are writing a book that cites current events or has a topic that is timely, bringing the book quickly to market is critical. Once you send your print-ready files to Vervante, your book can be ready to print and listed for sale in a matter of days. Sell to a global audience: We ship anywhere in the world Get all the expert help you need. We know how important it is for authors to have access to resources and guides that they trust. That's why we created a FREE Expert Guide Resource Library on our website filled with a wide range of free ebooks to inspire, educate and support your journey creating, sharing and selling books and other printed products with Vervante. If you've been thinking about writing and publishing a book, but something's held you back, we hope that this holiday inspires you to finally take the leap to assert your own independence and become the author you were meant to be. Because nothing's worse than having a dream inside you and keeping it hidden where the world can't see or benefit from it. Happy Independence Day, authors. We're excited to watch you shine!

Vervante • June 18, 2019

As an author, you’ve fulfilled your dream of writing and publishing a book. But your book is only the beginning – not the end! Because you can take that book and create products that will make you not only an author, but also an entrepreneur. Whether it’s your first book, or you’re a seasoned author, you can leverage the content you’ve already created to make products that increase readers’ enjoyment, expand your audience, and add new revenue streams – all without a lot of extra work. Because you’ve already done the heavy lifting by writing the book!   Books can be the foundation of a thriving business model. Our CEO, Cindy Tyler, loves brainstorming with Vervante authors to help them choose the right products that will complement their books, and boost their income. We’ve gathered up her best tips here, to give you a head start: Choosing types of products Take a look at your book and consider what else your readers might need that would add value to the book and to the readers’ experience. Remember, this is not about creating more work for you. It’s about repurposing great content you’ve already written into products like:   Workbooks Journals Planners Notepads: Shopping lists, exercise routines, learning course tasks, etc. USB flash drives Card decks: Educational flash cards, recipes, exercises, daily affirmations, etc. Children’s books and fiction can do this too. Products that go great with fiction and children’s books include: Coloring books Small journals Stickers Card decks: Educational flash cards, games, character cards Creating and selling themed products Products that continue the theme of your book can also help to increase book sales by packaging them with the book and offering as bundles. This increases the value of what you are providing – and allows you to charge a higher price. Once you’ve chosen the type of product you want to create, remember that you don’t need to write something brand new. Use the content from your book to create the product, then send us a print-ready PDF. Here are a few ways you can transform your books into a complementary product: Workbooks: Restate lessons from each chapter, leaving space for readers to write down thoughts, ideas, questions, answers, actions and next steps. Coloring Books: Remove the color from illustrations in a children’s book to create a coloring book. For adult coloring books, use images that continue the theme of your main book. Card Decks: We are rule-breakers here at Vervante – we’ll create a deck of cards in any amount you want and any design, front and back. So don’t feel like you have to do exactly 56, and the backs don’t need to match, either. Cards can contain daily affirmations, training tips, daily tasks, recipes, exercise routines, writing prompts, gratitude mantras, meditations, and more. The sky's the limit - as long as you can fit it on a card!  If you want to design some of these products yourself, Canva is a great graphic design program for creating your own card decks – and it’s free! Short on time and want a team of professionals to help? We have great designers, writers and editors we are happy to recommend to our customers. If you love to write and dream of making a living with your writing, it’s all about creating multiple streams of income. Check out our online catalog for ideas, and let us know if you have any questions or ideas at [email protected].

Vervante • May 28, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Lanny Sinkin, a man who wears many hats but above all passionately follows his heart and his conscience to make the world a better place. The Conscious Bible, written under the nom de plume of Lani Kukini’elele, was formed from Lanny's experiences over several years while living and working in Hawai'i. The story behind The Conscious Bible Q: What inspired you to create this book? I think of myself as bringing in the book, more than creating the book. The process began when I was co-coordinator of The Lightworker Center in Hilo, Hawai’i in the early 90s. The Center was a space for teachers and healers to present workshops and classes. Over a three year period, hundreds came to present their knowledge and practices. One of the repeated experiences I had was going home to sleep, waking up in the middle of the night, going down to the Center, turning on the computer, and typing out a full cosmic story/message. By the time we closed the Center, there were five or six such stories that I left up on the Center website for anyone to find.   Some time later, I was visiting Punalu'u Beach, also on the Island of Hawai’i, with the King of the restored Kingdom of Hawai’i. As I stepped out of the truck, an energy descended upon me and I was in a different dimension. A figure dressed in a cowl and robe walked up to me and handed me a scroll. The figure said: “This is the new Bible.” I placed the scroll inside me and “woke up.”   Over the next three weeks or so, I spent every day at the computer bringing in different parts of the book, including the extensive presentation of the Melchizedek science of creation and cosmic stories, like The Star Unicorns. The stories from the Lightworker Center and the information downloaded from the scroll came together in The Conscious Bible.   Q: What advice would you give other aspiring authors or creatives? If Spirit knocks, open the door.  You may end up being a compiler, a channel, or a creator. Q: What do you love about The Conscious Bible? I love the messages, teachings, and diversity of presentations in the book. I love that some of the information is presented as kaona, a Hawaiian word that means a parable whose meaning is well hidden. There are many layers of information in the book with the deeper messages found by spending the time to reflect. I love the love that shines throughout the book. About The Conscious Bible This narrative is an exploration of consciousness, touching on a number of perspectives and different takes on creation. It presents questions for pondering, such as, “What if our God, our divine source, is a young God in the process of learning all its dimensions?” Is this God “prepared to join a larger community and participate in the unfolding of an even greater reality?” With reverence for sentient and mythical beings, such as the echoes of dolphins communicating a coherent message to mankind, and star unicorns offering illumination, the narrative continues. With a nod to conventional stories of creation, and using mathematical formulas and venn diagrams, weaving between energy, matter, and void, the book confronts topics of fear, chaos, and ultimately the purpose of existence itself. The Conscious Bible is a record of a vision that came to Lani Kukini’elele. He considers himself both scribe and author, and the book a collaboration with various expressions of consciousness. Learn more Learn more about The Conscious Bible here: TheConsciousBible.net Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!

Vervante • May 21, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Rhonda Hull, Ph.D., a seasoned author, artist, speaker and guide. Through the conscious use of the energy found in words+art+collaboration, Rhonda is a powerful advocate of whole-hearted living and to support her message she has created a series of Keepsake Treasures products that are easy to share, easy to carry, and always stay in your heart.  The story of Rhonda's Keepsake Treasures Q: What inspired you to create these products? I have long been some form of teacher, mentor and guide, but neglected to see my lettering and calligraphy as a worthwhile part of who I am and what I offer.  Walking the path of cancer with my barely 2-year-old grand-nephew (now 14), followed by becoming actively involved in the ongoing journey of my grandson when diagnosed with autism at age 3 (now 13), and then facing my own health challenges as a result of the stress of it all, I learned the power and importance of self-care, and in having a circle of ones who you love and who love you unconditionally. I learned that the things we think are so important become less so, and that love really is the answer to every question. Every moment can be a keepsake moment, even the messy ones.  I knew it was time to bring my art forward as a way to touch hearts and make a difference. The importance of savoring even the bittersweet moments is what I attempt to reflect in my products, dedicated to uplift and offer encouragement to those maneuvering the meaningful and messy moments of life. Q: What advice would you give other aspiring authors or creatives? Dare to believe it’s possible. Take at least one step beyond your comfort zone. Dream not only outside the box, but as if there is no box. Get clear on the people you want to serve.  It was amazing to me how by daring to hope, and ask, and take risks, and believe it was somehow possible, be willing explore pooling the talents of other creatives, and then leaning on the guidance and experience of Vervante, even more than I could imagine became possible. As a result, I found the courage to set my creativity free! Q: What do you love about the Keepsake Treasures products? They are filled with colorful energy captured in a variety of forms that expand my ability to touch hearts! A long time ago I took on the belief that I could never succeed as an artist. Vervante offered me the framework through which I could see beyond that limiting belief. Using words+art+collaboration transformed into variety of product formats, I was easily able to expand my product line and began to see the value in using my creative inklings to make a difference - and an income! About Keepsake Treasures The trickiest journey of a lifetime is only 16 inches, the adventure from your head to your heart. “But, where do I start,” you may wonder, and, “how is it possible for me to feel so easily overwhelmed, so little meaning, and all alone in a world where I am elbow-to-elbow with over 7 billion people?” In a world of too much ‘stuff’ and too little time, we can loose sight of the essential things that matter most; the things that keep us connected to our own heart and to the people we love, confident that every moment matters, despite our circumstances. Combining art+words+collaboration, the keepsake products at Rhonda's website, are infused with love and designed to keep us ever-aware that every moment is full of miracles, even the messy ones. Whether something simple that offers acknowledgement to someone you love (My Little Red Book), uplifting comments and profound questions to help you maneuver through tough times (Healing Heart Cards), or daily encouragement to focus on the power of presence and possibilities (Yes, And the Adventure Continues Playbook/Any-Time Day Timer), these products are an invitation for us all to make every moment a keepsake moment. Thanks to words, wisdom, and collaborative art skillfully brought to life through the craftsmanship of Vervante Press, RhondaHull.com offers a life-line of creative energy, and heartfelt encouragement on your adventure from your head to your heart. Come dare to make every moment a keepsake moment! Learn more Learn more about Rhonda and Keepsake Treasures products here: https://rhondahull.com/keepsake-treasures/ Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!

Vervante • March 10, 2019

Audiobooks are a fantastic growth market for authors and entrepreneurs looking for new ways to expand their audience, boost their income and increase their influence in their unique market. In addition to providing a new revenue source, audiobooks open new markets and new audiences to you that you might never have reached otherwise. And audiobooks allow you to reach a greater audience to increase your discoverability and boost your credibility as an author. In today’s market there are more opportunities to share an audiobook than ever. Sure, you can list yours on Amazon Audible – and we can help you with that. But big-name services like Amazon come with big commitments. For example, authors who use ACX to produce and sell audiobooks only on Amazon Audible and iTunes are entered into a 7-year exclusivity agreement and share royalties with the producers.   In an industry that often requires extensive contracts and staggering fees, we don’t recommend locking yourself into a long-term contract that limits your options. Many authors today are choosing to record their own audiobooks and retain control of their products and royalties by using other venues such as: Podcasts Google Play CDs USB flash drives Downloads from your website or shopping cart When it comes to building a business, nothing is quite as powerful as selling or sharing products in a way that allows you to collect customer contact info and cultivate loyal connections. Selling audiobooks, physical books, or any product from websites or shopping carts you control allows you to do that. Handing your products over to Amazon does not. (For more details regarding the pros and cons of using Vervante as opposed to Amazon’s Kindle Direct Publishing (aka CreateSpace), Audible, and similar online retailers we recommend reading this article.) How to list your audiobook on Audible If you love Audible and want to list your book there, Vervante offers Audible listing services. Working with Amazon’s ACX program, we can list Vervante author’s audiobooks on the Audible service. If you want the option to both sell on Amazon AND through your own website or other options, you can have the best of both worlds by selecting their non-exclusivity contract that allows more freedom, but with lower royalties (see details below). Audiobook technical requirements Audiobooks files must adhere to the following requirements in order to meet ACX standards and be published through Amazon, Audible and iTunes. Even if you are recording your own audiobook to sell on your own website, following these guidelines will ensure a high-quality audiobook that your audience will enjoy listening to. Audiobook files must: be consistent in overall sound and formatting include opening and closing credits1 be comprised of all mono or all stereo files2 include a retail audio sample that is between one and five minutes long3 Each uploaded audio file must: contain only one chapter/section per file4 each file’s section header must be read aloud5 have a running time no longer than 120 minutes have room tone at the beginning and end and be free of extraneous sounds measure between -23dB and -18dB RMS and have -3dB peak values and a maximum -60dB noise floor be a 192kbps or higher MP3, Constant Bit Rate (CBR) at 44.1 kHz More audiobook technical details For opening and closing credits, at minimum opening credits must note the name of the audiobook, the name of the author, and the name of the narrator. Closing credits must at least say something to the effect of “the end.” Mono files are strongly recommended. We recommend mono for audio consistency and ease of uploading. The sample file is what potential customers will use to preview of your audiobook before purchasing. Each sample file should start immediately with narration, not opening credits or music. No explicit material is allowed. Opening credits and closing credits must be their own separate files. This helps listeners to easily navigate between sections. Reading the section headers aloud helps listeners know what section of the book they are listening to without having to look at their player. More details about ACX requirements can be found online at ACX Video Lessons & Resources. Audiobook Sales Recommendations QUALITY CONTROL: Be sure to schedule a full quality control listening session to your audiobook before submitting the files. Do it yourself, hire or have someone listen to the audio in its entirety from start to finish to ensure all edits are done properly and the audio matches the book. This is crucial to avoiding errors that can hurt your reputation. SELLING FROM YOUR OWN WEBSITE: If you make your audiobook available for purchase and download from your own website or shopping cart, you retain the full proceeds from each sale. This can be done digitally, or by sending your customers the audiobook on CD or USB thumb drives. SELLING THROUGH AMAZON ACX: Royalties for audiobooks sold through ACX via Audible.com, Amazon.com, and iTunes are dependent upon the distribution and production options you select.  If you choose to distribute exclusively to these three channels, you will earn 40% for the duration of a 7-year exclusivity agreement. If you choose to produce the audiobook using the Royalty Share option, you will earn 20%. If you choose to distribute your audiobook non-exclusively, which means you retain the right to sell your own audiobook through other retailers (including yourself) you will earn 25% and retain the right to distribute your recording at your discretion. Download our free audiobook guide More information about distribution, sales, royalties and more can be found in our free Audiobooks Expert Guide on the Vervante website. How to list your audiobook for sale If you want to sell or share an audiobook and would like to talk to one of our audiobook publishing professionals, email [email protected] or schedule a 1-on-1 phone call by clicking here. Your book deserves a voice – let us help you share it with the world!

Vervante • February 19, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Jeanna Gabellini, Master Business Coach, Law of Attraction expert, and author of the “Speed Dial the Universe to Double Your Profits” journal. The story behind Jeanna’s inspiration Q: What inspired you to create this journal? A: This journal was created out of frustration. I used to have several different notebooks and journals, each one with a different focus. I had my daily gratitude lists, my intentions for the day, my great ideas, and visions for my future. I also had a slew of other journals where you fill in certain sections daily, but they were never quite right for me. My coaching clients were having similar frustrations, so… I decided to make a journal that would include the best processes I’ve found for mastering the Law of Attraction, raising your vibration, and setting yourself up to receive. Q: What advice would you share with other aspiring authors? A: Create the product you want and need. What would allow for more ease, flow, and joy in your day? Then leverage your expertise with an info product. And get your clients involved before you even introduce it… so they're already "hooked" on the solution you will provide. Q: What do you love about this journal? What I love about this journal is it gives you a shortcut to infinite ideas, solutions, and connection while shifting your energy, focus, and expectations to create more of what you want, every day. In just 10 minutes a day. I also love hearing daily, about the awesome results my clients receive in their lives and their businesses! About “Speed Dial the Universe” The Speed Dial the Universe journal shares a 6-step, 10-minute money-magnetizing process that sets you up to receive everything you want in your business. With all of the to-dos, demands, and craziness of your business, it’s easy to stumble into each day without taking the time to get focused, set your priorities, raise your vibe, and deliberately create what you want. The Speed Dial process is an easy-breezy way to create a whole new level of prosperity, profitability, and manifestation power. Because when you’ve got the Universe on speed-dial, anything is possible. This journal guides you through 6 Steps to: Choose how you want to feel, let go of your past stories, and amp up your vibe for maximum manifestation. Clarify your top priorities and inspired actions for the day so you spend your time and creative energy on what matters most. Delegate all the to-dos, demands, and desires you don’t want to deal with to the Universe (and watch what happens!). Be an idea machine for new strategies, products, and services that put your business on the map and pay off big time. Shift your focus, energy, and expectations to easily manifest your deepest desires and realize your wildest dreams. Expand your capacity to receive and flex your manifestation muscles by clarifying and claiming your most outrageous dream biz. 6 Simple Steps + 10 Minutes a Day = Whatever You Want! Learn more Learn more about Jeanna’s book here: https://masterpeacecoaching.com/products/speed-dial-to-profits Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!

Vervante • January 15, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Malane Shani, International Life/Relationship/Bereavement Coach and Holistic Practitioner and creator of the “Notes to Self” collection including the unique card deck we discuss here.   The story behind the “Notes to Self” card deck Q: What inspired you to create this unique card deck? A: The “Notes to Self” affirmation cards came as a natural companion to my first book, Notes to Self, which is based on some of the hardest life lessons I've faced and overcome by discovering the gifts in the midst of moving through these lessons. These cards expand the message of self-love, self-empowerment and self-awareness from the book by giving customers an easy way to remember, practice, and follow the guidance the affirmations provide. Q: What advice would you give for other aspiring authors and creatives? A: For others creating this product, I would suggest following the guidance inspiration provides. The affirmations themselves were channeled as I would wake up early to reflect and be in communion with my Spirit to write my book and create the affirmations. The card design went through several drafts, but we held the overall vision for the product in an elevated space until the final design came together effortlessly. Q: What do you love about the "Notes to Self" card deck? A: We love the impact that this card deck has on everyone who uses and interacts with it. The cards have accompanied us in private coaching sessions, workshops and conferences, and the reaction we get from customers is the same: appreciation and resonance. At events, we shuffle the cards and ask customers to pull one card and get their lesson for the day. The cards pulled are always right on time and right in alignment with where the customer is in their life. It's such a powerful experience that customers try to walk away with the card they pulled or take pictures of them--and the cards always sell out. About Malane and her “Notes to Self” affirmation cards Every life lesson, no matter how difficult, always brings us wisdom that we can carry throughout our lives and share with others. The Notes to Self Affirmation Cards are a reflection of Malane Shani's hard lessons and brilliant breakthroughs. Through her 52 years and experience as a Life/Relationship Coach, Spiritual Educator and Intuitive, Malane has used these affirmations to transform her life by changing unwanted thoughts and false beliefs. The affirmation cards give you insight as to what your lesson for the day is. They also give you an intentional affirmation and an affirmation for the week. Every day or week you just pull one card and it will share your lesson for the day/week. You can work with the affirmation to transform whatever challenges you may be having in your life around that particular lesson. There are 25 lessons, 25 intentional affirmations and 25 weekly affirmations, all originally channeled from Malane Shani and her life experiences. A couple of the lessons included in the deck are "the truth will really set you free" and "a siloed life is unnatural and a threat to joy." Do you feel comfortable with telling people how you feel? Do you pretend to be someone you're not to impress your friends or family? These are signs that you need to embrace your personal truth and let it set you free. Do you isolate yourself from others when you're going through a hard time? Do you feel lonely, even in a crowd of people? This could mean that your heart is calling out for a tribe or support system that really sees and loves you. Make the transition into a tribe and into your personal truth by speaking, writing and living these affirmations--and watch your life soar. Malane Shani invites you to create a new reality for your life built on freedom, your truth, a deep sense of self-love, self-awareness and wisdom with the Notes to Self Affirmation Cards. Use these affirmations along with your firm commitment to your own personal growth and development as tools to heal the past, release illusions, speak your truth and to move forward powerfully and with ease. Learn more Learn more about Malane and the "Notes to Self" collection here: https://malaneshani.com/notestoself2019/ Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!

Vervante • November 26, 2018

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. So much that we're putting them in the spotlight to share the details of their creations and the inspiration behind them.    About the Passion Planner, Angel Oracle Cards, Inspirational Art Cards & Postcards I have always loved art and crafts and have used art as a connector in programs for my 5000+ tribe of women called the CampExperience™ Network. Before August of 2017, I would consider myself a casual crafter with some bead jewelry, collage and some sewing.  And then life changed forever. In August of 2017 I participated in a week-long art retreat and immersed myself in learning some techniques.  My basic skills became faces and mixed-media pieces. The art that was in my soul came forth!  Soon I was diving in to mixed-media as a bliss-filled escape and creating “inspiration art” for fun! It was the partnership with Vervante that really set my art free to serve the world!  Their team helped me not only produce my original idea of a Daily Insight Card Deck featuring my 36 pieces, but also led me to creating a Daily Planner, greeting cards, postcards and hardcover journals. The response has been fantastic! My CampExperience™ Network tribe has been buying my inspiration art for family and friends, my images are perfect for my marketing, and with Vervante I am on Amazon!  My parents are so proud! The story behind Betsy’s products Q: What inspired you to create these products? A: I have been an event planner since high school and a public speaker, traveling to 20+ countries to uplift and educate my guests. In 2006 we began the CampExperience Network  consisting of 5000+ women gathering for uplifting events and positive messages. In August of 2017 the message just came to my canvas and I wanted to add it to the mix for supporting people to live lives of passion and purpose. Q: What advice would you give for others creating products like these? A: I would say just CREATE and see what happens.  I did not set out to create these products.  I let art out of my soul and the products became a natural way to share it!  Take a class and let one of the thousands of experts help you unlock your own inner talent.  And have FUN every day! Q: What do you love about these products? A: I actually cannot believe what has come forth when I let go and enjoyed the journey of the art. Mixed media art is messy and you just let go of the outcome, add more texture and color and see what emerges. I just love to see my art and products in the world and hear the feedback of my customers who LOVE the Sisters and friends. Learn more For a peek inside Betsy's planner, click HERE. You can also learn more about Betsy’s products here: https://CampExperience.com and https://betsywiersma.com/shop/. Want your book or product to be featured? If you liked this and want your Vervante product featured in our newsletter and blog, please email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product Your creativity inspires us and your success deserves to be shared!

Vervante • November 6, 2018

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. So much that we're starting a spotlight feature to share the details of their creations and the inspiration behind them. Today, we're pleased to introduce Nancy and Steve Juetten.  About: Life Goes on Roadmap™ Life Goes on Roadmap™ is a playful, powerful, and practical system for families to use to organize their crucial personal finance information to gain power, access, and control, before disease, disability or death get in the way. Life Goes on Roadmap elevates the process of getting organized to be a game to win instead of an administrative task to put off. Users welcome financial peace of mind when they organize important contacts, service providers, insurance information, bank or credit union accounts, investments, credit cards, and more so the information is accessible when and where it is needed. Unlike shelf help, the creators hold clients’ feet to the fire to get the mission accomplished, while making it fun. Consumers love the product and the experience so much they are posting powerful testimonials to YouTube. Created by a fee-only fiduciary who is also a CERTIFIED FINANCIAL PLANNER™ Professional and his wife, Life Goes on Roadmap starts powerful conversations now with family members to shift roles and responsibilities as needed to ensure a smoother journey, no matter what happens next. Unlike old fashioned paper systems, Life Goes on Roadmap is suitable for today’s digital age. It offers a safe and secure way to enter, save, update, and share the information that covers 16 important pages of crucial information with the right people who have a need to know. The story behind the product Q: What inspired you to create this product? A: The inspiration for creating this product was deeply personal. Late last year, three people I love got life altering news. One was served divorce papers by surprise after 32 years of marriage. Another found out her stage 4 lymphoma came back. The other checked into the hospital with the flu and died. It was a triple threat of divorce, disease, and death in one week. Shell shocked, I had a serious chat with my husband Steve. He's a CERTIFIED FINANCIAL PLANNER™ Professional.  I asked him to get me on the same page with regard to all of our most important financial documents and information so I would have power, access and control to advocate for him if something were to happen to him or be able to drive my life forward if it should come to that. It was a light bulb moment for us because we discovered a blind spot that once uncovered could make a huge difference for families everywhere. As much as financial advisors guide their clients to save for retirement, plan for emergencies, diversify and rebalance their portfolios, and mitigate their risks, there is a common gap that goes unmet that is hiding in plain sight. It is making sure that all the right parties in the family have power, access and control over their financial accounts and documents for when life serves up a bump in the road. After searching online for a positive, upbeat approach to getting the mission accomplished, together we decided to create our own system to escape the 'doom and gloom' approaches we found so disappointing in our online search. We've actually elevated the task of getting organized into a game to win instead of task to put off until later. We hold our clients' feet to the fire to get this done as we make it fun.  In August of this year after serving hundreds of families to rave reviews, we started licensing our system to advisors so they could bring this level of very specific empowerment to their clients. Now we have 10 licensees proudly sharing the system with their clients, and consumers of our system creating YouTube videos to sing its praises. As advisors consider what services to add to their current offerings to serve clients more deeply, meet a personal, practical, and profound need, and set themselves apart in the marketplace, Life Goes on Roadmap™ does the job.  Q: What advice would you give for others creating a product like this? Solve an urgent problem for a specific audience of people who will willingly invest to get the value and the benefit. Be excited about your solution to the point that you will stop at nothing to bring it to market. Take your product beyond "shelf help" by finding ways to engage, delight, inspire, and involve your clients in achieving the promised outcome in a specific window of time so they have something to celebrate and are inspired to tell their friends. I am a big fan of the Great eCourse Adventure and Marisa Murgatroyd's 'experience product' training. Create an audience for your offer, even before your product is done or perfect. Our opt-in page for our 5 Blind Spots that Prevent Financial Empowerment and How to Course Correct for a Smoother Journey Special Report has welcomed over 3090 subscribers this year, and new people find it every day. Test your offer, listen to feedback, make ongoing improvements in messaging and delivery, and keep your eye on the big results you desire and the specific revolution you are fighting for. Work with Vervante so that the delivery of physical product can be world-class, reliable, and efficient. Q: What do you love about this product? A: The design and ease of use of our 'experience product' factor big time in the value and results clients welcome when they make the wise choice to get on the virtual bus to get their personal financial information and crucial documents organized with our tools, expert support, and 'hold your feet to the fire to get this done' accountability. The inspiration for this product and the impact it has on those who use it offer us the opportunity to experience our finest hour of contribution to the marketplace in the third act of both of our careers. I am almost 57 and my husband is 65, and we believe the best is yet to come for us and those we get to serve. What I love is that this product offers my husband and me the opportunity to serve, grow and make our legacy alive today with every family we help.  It's never too late for your finest hour in life and business. Learn more Free report link: www.lifegoesonroadmap.com Consumers can purchase this system from www.authenticvisibility.com/roadmap. It's a thoughtful and practical gift that gets people talking about important things before life gets in the way. Financial advisors and other professionals can license and brand the system as their own to serve their clients in this practical, profound, and very practical way. Get your product featured If you liked this and want your Vervante product featured in our newsletter and blog, please email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product Your creativity inspires us and your success deserves to be shared!

Vervante • July 1, 2018

As we were reading an article from Richard Branson last week, this stood out: “No matter how big, small, simple or complex an idea is, get it in writing. But don’t just take notes for the sake of taking notes, go through your ideas and turn them into actionable and measurable goals. If you don’t write your ideas down, they could leave your head before you even leave the room.” His article, titled “Why everyone should be taking notes,” made us think of one of our favorite products – planners! If ever there was a product perfect for taking notes and turning them into actionable goals these are it. Late last year we debuted a 2018 Planner that could be customized or used as is and sell as your own. Your response made us sit up and pay attention because, wow, did you love it! Your creativity in customizing everything from the cover and images to the content and layout inside really got our wheels turning. That’s why we’re starting much earlier this year.   We’ve designed two ready-to-use planners, (pictured here), that can be your secret weapon for personal, business and revenue growth. They are unique 18-month planners that start in July 2018 and take you all the way through 2019. (If you want to launch in Jan 2019, though, no problem. We will remove the months you don’t want.) Just think – seasonal or end-of-year promotions, new year debuts, and long-term goal tracking can be planned, tracked and recorded in one (gorgeous!) place. We’ve designed our 2018/2019 planners for universal appeal. They are 7” x 9”, have two cover designs that can be done in hard cover or soft cover, and are spiral bound to easily lay flat for reading and writing. And we’ve added even more inside with a mix of full-color and black-and-white pages that include: Stickers for important dates Full-month spreads and daily planning pages Adult coloring pages Places for brainstorms, lists, and goal-tracking Inspirational quotes and motivations throughout SNEAK PEEK OF THE WHOLE PLANNER: If you'd like to see the full planner, page-by-page, click on these links: "Grateful Heart Planner," and "Fresh Start Planner." As we said, you’re welcome to use these planners just as they are and sell as your own. (They make great gifts too!) But you can also customize to make them unique. One super easy idea is to add your logo to the back cover. But we can help you take it much farther than that! Last year we saw some very creative ideas, such as: Inside pages: Create address/contact info pages, exercise and nutrition-trackers, recipe and shopping lists, journal pages, writing prompts, weekly mantras, and more. Custom stickers: You can use our sticker template and easily revise them to fit your own brand. Design new front or back covers or change the color scheme. HERE'S HOW TO ORDER A PLANNER so you can see what it looks like and how to customize or personalize it for your customers: 1. IF YOU HAVE AN AUTHOR ACCOUNT: Log in and scroll to the bottom of the author dashboard. Click on “Order Samples.” The new planners are posted at the bottom of the page. 2. If you don't have an author account you can ORDER DIRECTLY FROM THE BOOKSTORE by using the following links. (Note: Vervante Author account user names and passwords do not work in our Bookstore): Grateful Planner Fresh Start Planner 3. Let us know what ideas you have for customization. We can either send you the InDesign files to make changes directly or our graphic design team can make changes for you ($75/hour graphic design rate). Questions? Contact us at [email protected] or schedule a phone call with our publishing pros by clicking HERE for free quotes and guidance for submitting designs, customizing options, and getting your unique planners ready to go.

Vervante • April 19, 2018

Your book is ready. Your new coaching product or card deck looks amazing ... on your computer. But what would really make you happy is to have a printed and bound copy or a finished card deck in your hands right now to make sure it’s everything you want it to be. Printing just one copy of your book or product is usually quick and very easy. We want you to be happy with what you’re creating and taking the time to print a preview copy is a great way to make it so. Printing one copy of your book or product can help you to: Check that the appearance and quality are as expected Use as an advanced reading copy (ARC) for invaluable reader feedback See if the design looks as good in person as it did on your computer screen Check that the fonts and sizes are easy to read For the majority of products that we offer, printing a single copy isn’t just a possibility, it’s incredibly easy and affordable. If we can print your product on demand, you will only be charged the cost per product and shipping. No extras, no penalties, no hassles. All you need to do is upload the print-ready files, place your order, and your book or product will be printed and shipped right away. Our standard turnaround time is usually 3-4 business days, so even if you’re not in a rush, we’ll get your new product printed and shipped in just a few days. Questions? Ideas? We’re here to help at [email protected].

Vervante • June 12, 2017

Have you ever wanted to include something a little extra in the books or journals you create? What you might be looking for is a “pocket.” Pockets are an easy and low-cost way to add value and functionality to products. For books, journals or similar products, pockets can hold a little something extra, like a CD, DVD, cards, stickers, notes, or anything that needs to stay with the product. And here at Vervante, we offer a variety of sizes and options so you can get exactly what you need: Adhesive corner pockets are available in 4x4 and 6x6 Binder pockets are available in 8.5x11 and 5.5x8.5 Adhesive corner pockets can be added to the inside front or back cover of perfect-bound books and spiral-bound books, notebooks, journals or workbooks. Binder pockets are typically added to a 3-ring binder but can also be spiral bound into a journal or workbook. Here are some ways we’ve seen our customers put pockets to good use: Empty adhesive pockets used with perfect-bound hard cover and paperback books for readers to keep print-outs, notes, worksheets, or additional materials Adhesive pockets inside fitness journals filled with fun stickers to highlight milestones and rewards successes Binder pockets in 3-ring binders for CDs or DVDs to accompany the printed materials Binder pockets in a spiral-bound cookbook holding recipe cards, shopping lists, etc. If you love this idea – and would like to add pockets to existing products or future ones, let us know. Send us an email at [email protected] and we’ll be happy to send you a free quote and all the details for using fun and functional pockets.

Vervante • February 28, 2017

When you ask people to blurt out the first thing they think of for catalogs, you’re probably likely to hear things like “Sears” or “Pottery Barn.” As much as our mothers may have loved the catalogs they received back in the day, today’s catalogs are breaking new ground and being used by savvy entrepreneurs and businesses to share information well beyond a simple lists of products. In fact, we’re pretty excited about the things we’re seeing people do with catalogs these days. Businesses small and large are using catalogs to share their brand story, give their audience a new way to learn and connect, share news and showcase events, services, products and other offerings. Catalogs drive sales, yes. But they also help build loyal fans by capturing their interest, providing multiple ways to connect, and sharing unique and colorful images and content that build interest and trust in what your business provides. Here are a few important things catalogs can do for you: Tell your brand story: A mix of articles, images and messages along with product or service offerings in a catalog inspired emotional connections with readers. Boost credibility: A colorful, information-filled catalog inspired confidence and creates credibility. Synergize with social media: In a digital-focused world, printed catalogs offer a unique and strong complement to online marketing that has the same targeting ability as many social media channels. For instance, you can send catalogs only to specific customers who have visited your website, or worked with you in a specific way. Another idea would be to create alternate covers for your catalogs that appeal to different segments of your target audience, focusing in on what will capture their attention the best. And yes, increase sales. Sharing your products and services in this way offers a format for readers to pick up what you’re putting out there again and again, in venues that social media can’t get to. If you’re interest in creating a catalog for your business, we can help. First, you need to understand the product itself. Here’s the secret: it’s simply a saddle-stitch booklet, easy to create and easy on your budget. Next, decide on your content. Don’t be hindered by old-fashioned ideas of what catalogs should be. Create your own unique product by mixing up content and staying true to your brand and message. Catalogs can be any dimension and any number of pages. You can email us at [email protected] to ask any questions and receive a free quote. And we’re happy to put you in touch with one of our publishing experts to brainstorm ideas. Don’t forget, we now offer services to schedule phone conversations, just use the link from our Contact page.