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Tips for turning your planner into a bestseller

by Vervante •

The world has become obsessed with planners and here’s why:

In a society where people dream big but feel like they have little time or can’t get organized, the idea of a tool that can help them clarify their goals, focus their thoughts, and prioritize their actions is something they can get behind.

Add to that all kinds of options catering to specific types of goals, projects or personalities, and you’ve got the makings of an obsession.
 
Creating a daily planner to sell as part of your own business is a great idea. But standing out from the crowd can be hard, especially if you’re just getting started. While most daily planners start with a very similar foundation, it’s the extras that transform them from just another planner to an entire experience – something that your customers will feel an emotional connection with and know that THIS is the planner that will support their success and THIS is the planner they must have!  

Want your planner to be “extra” special? Here’s a few ideas:

Specialized content: Create a planner that makes your ideal customer say to themselves “they know me, they really know me!” Customize it to fit specific personalities, passions, dreams and ideas by adding focused content like lists, affirmations, challenges, recipes, workouts, projections, formulas, charts, horoscopes, etc.

Paper Pockets: 2-sided pockets can be added to any size planner and used for holding extras like receipts, notes, etc. 

Foil embossing: A great way to add extra flair

Plastic slide-in bookmarks: Works great for spiral or wire-o planners

Binders: Another planner binding option is to use 3-ring or 6-ring custom printed binders. They allow for a lot of flexibility in customizing, adding, and editing planner pages as they are used throughout the year. Great for ongoing subscription or membership programs. (Binders can be made in several sizes with a custom printed sheet wrapped to create a professional turned edge binder.)

Stickers: Colorful, customized stickers make everything from holidays to reminders to celebrating success so much more fun!

Notepads: Matching designs make them fun, ability to take notes on the go make them practical.

Colored binding: Spiral binding is available in 50 colors. We stock black and white, but any of the other 48 colors available can be special ordered. Wire-o binding is available in 8 colors including black, white, blue, red, green, gold, silver and bronze.

Tabs: Design colorful tabs that allow quick access to any section.

Elastic closures: A great way to keep everything secure.

Excited? Inspired? We are too! If you’re ready to create – or update – your daily planner, our newest planner just debuted and you can check it out here: Vervante 2020 Planner.

If you have a vision, we can help. Start by sending an email to sales@vervante.com and let us know if you have questions or need help with customizations. We can provide free quotes or free advice to help you get it done.


2020 Planners to use, sell or customize

by Vervante •

They're here! Our new 2020 Planners that you can sell as they are, or customize to fit your branding, are ready to go!

Planners are a hot-ticket item pretty much all year long. Everyone loves planners, they make great gifts, sell out during holiday promotions, and are perfect for boosting business growth.

  • If you want a ready-to-go planner for 2020 to share or sell from your shopping cart – we’ve got it.
  • If you want a custom-designed planner for 2020 that fits exactly what you need – we can do that too!

Our new 2020 "My Best Life" planner has been designed for universal appeal. It can have hard or soft covers, is 7" x 9" in size, and spiral bound for easy use. Inside is a mix of full-color and black-and-white pages that include stickers, monthly and daily planning pages, adult coloring pages, tracking lists, space to journal, and more. Plus it's printed right here in the USA. 

You can see page-by-page details of what these planners contain as-is by clicking on this link: Vervante 2020 Planner

Think of this planner as a baseline for your own planner, but feel free to get creative and make all of the changes you would like. Here's a few ideas to get you started: 

  • Use one of our cover options - or replace it with one of your own
  • Change the color scheme to match your branding
  • Add your logo and/or message to the back cover
  • Choose hard cover* or soft cover
  • Change colors for the binding: Spiral binding for soft cover planners can be in black or white. Wire-O binding for hard covers can be printed in a variety of colors (black, white, blue, red, green, gold, silver and bronze)

*Minimum order of 25 for customized hard-cover planners

There's no limit to how many changes you can make!

If you’ve got a vision that involves lots of customization – we can make it happen! There is no limit to how many changes you can make, such as:

  • Inside pages: Add address/contact info pages, exercise and nutrition-trackers, recipe and shopping lists, journal pages, budgeting guides, writing prompts, weekly mantras, accountability check-ins, and more.
  • Stickers: You can use our stickers, revise them to fit your own brand, or opt for no stickers at all
  • Change the size
  • Use elastic closures to keep inserts secure
  • Add foil embossing for extra flair
  • Print without dates for flexible anytime use
  • Add tabs for easy access to special sections
  • Include pockets for extra organizing power


HOW TO ORDER SAMPLE PLANNERS

Order sample planners directly from the Vervante Bookstore using this link: My Best Life 2020 Planner

HOW TO CUSTOMIZE PLANNERS

Send an email to sales@vervante.com and let us know what ideas you have for customization. We can either send you the InDesign files to make changes directly or our graphic design team can make changes for you ($75/hour graphic design rate).

Questions? Email our planner pros or schedule a phone call by clicking HERE.


Get a head start for holiday sales

by Vervante •

While you're probaby still enjoying time on the beach, or just starting to think about shopping for school supplies, there's something that might not be on your radar right now, but should be - planning for holiday product sales! 

Honestly, the BEST time to start planning for holiday sales is RIGHT NOW. You've got plenty of time to envision, create and plan your marketing and sales campaigns, and this little head start will help you create a stress-free, successful experience.

Ready? If you haven’t started planning yet but want to give your income and your business an end-of-the-year boost, now is the time for action.

First, let’s talk products. Here’s a few crowd-pleasing ones perfect for holiday sales:

  • Planners: Wow, planners are the superstars of self-publishing right now and we've got everything you need to create the perfect planner for your audience.
  • Journals: Timeless treasures perfect for just about anyone.
  • Books: Small books that can be sold or used for free-plus-shipping offers are very popular during the holidays.
  • Calendars: Calendars are also a great option for client and customer appreciation gifts and to use as lead generation freebies.
  • Adult coloring books: Create your own using holiday themes, New Year themes, or branded content that supports your products and programs.
  • Cards of all kinds: These are great sellers, make great gifts, and can be easily customized and configured to fit your business and audience needs. Card decks, note cards, and postcards are popular, or get creative and try tarot cards, affirmation cards, or health and wellness program cards.


Planning a Holiday Sales Timeline

Once you’ve picked your products, it’s time for action:

AUGUST / SEPTEMBER

  • Decide on products to sell. Make a list of ideas for how you will make them unique and start writing or designing. Contact Vervante at sales@vervante.com and request free quotes for printing, shipping timelines, etc.
  • If you’re just adding your logo to one of our ready-made products, upload a print-ready file to your Vervante account, then order a sample copy.
  • For customized products, finalize graphic design files and upload to Vervante account. Order sample copies for quality and proofreading checks. Have Vervante list your books and products for sale. We can list on Amazon and add it to the Vervante Bookstore online (free for Vervante authors). If you sell from your own website, start working on your landing and sales pages, set up shopping cart, plan marketing strategies.

  OCTOBER / NOVEMBER

  • Put marketing plans into action. Announce special promotions, early bird sales and specials. Promote, promote, promote!
  • Procrastinate much? For last-minute ideas in time for Black Friday, our ready-made planners, card decks, books, journals and calendars are easy and quick to set up and sell.

  DECEMBER

  • Confirm Vervante holiday shipping deadlines.
  • Attend book signings. Continue promotions, especially for New Year / 2020 products.
  • Announce surprise last-minute deals.

  JANUARY

  • Continue to promote New Year products.
  • If 2020 planners were a hit, think about removing dates from planner and sell "undated" versions that can be sold all year long.
  • Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans.

Questions? Let us help you make the most of your holiday sales by emailing us at sales@vervante.com or scheduling a phone call at https://vervante.youcanbook.me/.