Blog

Free Report: 100 Publishing Tips Get it Here

This year's Black Friday bestsellers

by Vervante •

Looking for ideas to give your income a boost this holiday season? Well, we've got good news and not-so-good news. This year you've got a little longer to plan for Black Friday with the later-than-usual Thanksgiving date. But that means that your holiday sales and shopping season will be a bit shorter in December.

That's why we're sending this note - to give you a head start for successful product launches and sales. We’ve got what you need with plenty of products and tips that can be ready to go in time for Black Friday and remain bestsellers through the New Year.

Here are 5 of our bestselling products that can be sold just as they are, or customized to create exactly what you - and your customers - need:

  • PLANNERS: Use ours or design your own
  • JOURNALS - soft cover and hard cover
  • CALENDARS: Desktop or wall calendars
  • GREETING CARDS: Packaged individually or in sets of 10 in a stationery box with a clear lid
  • CARD DECKS: Any size, any number of cards

Select the products you would like to sell, contact us if you would like to add your logo or customize the design, then add them to your sales pages and shopping carts. Reach out to our publishing experts at sales@vervante.com and we'll help you get everything ready.

Worried about time? No need to stress! Here are a few tips to help you prepare:

TIP #1: If you have the general specs of the product you want to create, we can give you a free quote right away so you can set your retail price and start working on your sales and marketing strategy.

TIP #2: Your product does not have to be complete to offer it for sale.  All you need is the cover design image for display on your site and – voila – you can make your offer and collect pre-orders. Just be clear in the description when your customer can expect to receive their purchase.   

TIP #3: Once we have print files, we can ship most products within 3-4 days, so you're able to let customers know when pre-ordered products will arrive and can be confident in quick deliveries. The lead time for our hardcover products such as planners, journals and books is 4-6 weeks. If your products are in stock, we will ship within 24 hours.

Questions? Let us help you make the most of your holiday sales by dropping us a line at sales@vervante.com or scheduling a phone call with one of our publishing professionals at https://vervante.youcanbook.me/.
 
Here's to a stress-free and successful holiday season!


Best tips for holiday shipping and postage

by Vervante •

Planning on extra product sales this holiday season? Whether you need to print more copies, research holiday shipping deadlines, calculate postage, or just get some help with fulfilling all those orders, we can help.

Preparation is the key for success – so we’ve rounded up a few tips to help you get a head start:

HOLIDAY SHIPPING
Did you know that because Thanksgiving falls on Nov 28 this year, the holiday shopping and shipping season here in the U.S. is a week shorter than usual? For that reason, it’s a good idea to get familiar with shipping deadlines.

  • UPS: If you use UPS, check here for their November and December deadlines
  • US POSTAL SERVICE: For USPS, you can check here for shipping deadlines and postage information

CALCULATING POSTAGE
We offer a postage calculator on the Vervante website for our customers. Here’s how to use it:

  • Log into your Vervante account
  • Scroll down to the Support section and select Calculate Postage
  • You will see your products listed and their weight
  • Below your product list you’ll see a USPS shipping calculator.  You can then enter information such as destination, dates, weight, etc to calculate shipping costs.

PRINTING TURNAROUND TIMES
Be sure to allow time for your products to be printed as you plan your holiday sales deadlines.

  • Turnaround time for products printed on demand is usually 3-5 business days. 
  • Due to increased volume in December, orders may take an additional 1-2 business days to print.

FULFILLMENT HELP
If you already printed your products and need an easy to manage distribution resource for the holidays or for any time of the year, we can help. Here’s how:

  • Store your products in our modern warehouse facility located in Utah
  • Provide us with order information and we will pull the required products from inventory, package and ship directly to your customers
  • This can be done for individual orders or bulk orders
  • Click here to learn more about our Fulfillment Services
  • Click here to learn more about our Warehousing and Inventory Management Services

How to create VIP boxes for a book or product launch

by Vervante •

Have you ever watched a YouTube unboxing video?

The suspense as a delivery box is opened… the drama of slowly peeling back layers of tissue paper… the surprise and delight discovering all the goodies inside!  

It’s no wonder that people are hooked on these videos. It’s fun to receive a package, but it’s a much more exciting experience when it contains so much more than expected.

Special packaging like this goes by a number of names: VIP Boxes, Book Launch Boxes, Planner Debut Boxes, Subscription Boxes … but the name doesn’t matter. What matters is creating a way to deliver your products in a bold, captivating, and memorable way.

You can use this idea for everything from book launches and product debuts to special events and VIP deliveries. Any time you want your customer to feel extra special, VIP Boxes are guaranteed to get the job done.

The beauty of this idea is that it’s very customizable. You can create as much as you want, add any products you like, and customize the design and details. Here are a few ideas to get you started:

STEP #1: Start with your primary product – and add some extras: Choose items to add to your box that will complement the product ordered, or that will add value to the event or program your customer signed up for. Some ideas are:

  • Wallet card flash drive
  • Custom card deck
  • Golden tickets, coupons, or bookmarks
  • Athletic accessories (fitness bands, supplements, etc.)
  • Notepads / Notebooks / Journals
  • Pens, Pencils, Stationery
  • Stickers
  • Tote bags, pouches or pencil cases
  • Calendar or planner

STEP #2: Add a personal message: Create a card with a personal welcome message from you. Include instructions for use, affirmations, mission or mantra statements, contact information and anything else you think would be useful and elevate the experience. This will be the first thing people see when they open the box and you want to make a great impression.

STEP #3: Think about presentation: Do you want the products nestled inside layers of colorful tissue paper? Add a touch of glamour with confetti? Carefully position in shredded packing paper or bubble wrap in colors that match your brand? Take a look at unboxing videos for similar products to yours for ideas on presentation, then let us know what you’d like to do.

STEP #4: Choose your box size: Select a box size that is appropriate for the number of products inside. You want everything to fit snugly with just enough room for packing material so items inside won’t rattle around and your products will arrive safe and sound. (We can help you choose the right size.)

STEP #5: Customize your box: A great design makes a great first impression for your customer. And it lets them know that something truly special is inside. There are two types of boxes you can choose from. We can print a custom box, like the one pictured here, or we can use a white hinged standard box and print custom labels or stickers for the lid and inside the box.

Our standard white hinged boxes (also at right) are great for on-demand or lower volumes. Both are great options for delivering your product with your branded message in a super-special way.

STEP #6: Warehousing, fulfillment and shipping: Special boxed items like these involve multiple parts that need to be assembled, packaged and delivered just right. Here at Vervante, we provide the resources and services you need for all types of boxes – for special launches, monthly subscriptions, seasonal or annual programs, special events and more – with storage, assembly and shipping that fits what you need.

If you're ready to create a box that provides an extra special experience for your customers, we can help. Start by sending an email to sales@vervante.com for a free quote. Let us know the products you plan on using, the box size and anything else you want for this project and we'll help you get set up. Better yet, put your head together with our CEO, Cindy Tyler, and she'll provide the advice you need for the box you want to create. (Schedule a phone call by clicking here)

Here’s to creative ideas that make someone's day!