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How to set up and use Amazon Author Pages

by Vervante •

If you’re looking for a secret weapon to support your Amazon sales, here it is – Amazon Author Pages! Authors who sell books on Amazon automatically have access to this very cool – and free – resource, but often don’t know they can use it, or forget about it with all the hustle and bustle of a sales launch.

Amazon Author Pages help you to connect with your readers by providing detailed information about you, your books, and any other links or products you’d like to promote. There’s even a way for people to “Follow” you on Amazon so fans can be alerted when you debut new items.

If you haven’t used this resource yet – or maybe set one up but forgot about it – it’s not too late. Here’s what you need to do:
 
How to set up an Amazon Author Page
Get started by going to Amazon Author Central and log in to your account. If this is the first time you're logging in to Author Central, follow their directions for verifying your account and linking to your existing books for sale on Amazon. Once you've done that, Amazon will walk you through the rest of the setup steps. Here are a few pro tips to make sure you are using this resource to its best:

  • Amazon Profile: Start by uploading a current photo. 
  • Biography: Sharing your story helps readers make a stronger connection with you.
  • Blogs: Link to your blog so updates will be posted on your Author Page as well.
  • Photos & Videos: Upload event videos, book trailers, speaking highlights, interviews, etc.

Once you’ve filled in all the information, check that all of your books are listed on your Author Page. If any of your books are not listed, go to the Books tab and click Add more books. To see how your Amazon Author Page looks to other people, click on the link provided in the Profile section.

You'll also see a tab at the top called "Reports and Marketing," where you can:

  1. Use the Sales Rank feature to check how your book is performing in Amazon.
  2. Check Customer Reviews under the Reports + Marketing tab 

Want to see how other authors are using Amazon Author Pages? Here are a couple you can check out for inspiration:

Amazon Author Pages are free to set up and a great opportunity you don’t want to miss. We hope this inspired you to get started on your own, and please let us know if you have any questions.


How to create your own stickers

by Vervante •

We've got something really fun to share with you today - stickers! Who doesn't love stickers? But did you know that beyond just being a fun product, stickers are also great for promoting your business and elevating your products? If you like the idea of having custom stickers with your own branding and design, we can help you create them.

Die-cut and Kiss-cut stickers
There are two types of stickers we offer, die-cut and kiss-cut. Here’s what makes them different:

Die-cut Stickers: Die-cut stickers can be printed separately in any shape or size. Because the backing is cut out the same shape as the sticker, this makes them an attractive gift or additional resource to use for everything from branding packages, adding to gift bags, or personalizing equipment and products. Die cut stickers are cut straight through the vinyl and paper backing to fit the exact shape of your design.

Ideas for using die-cut stickers:

  • Bonus gifts accompanying products or services
  • Boost brand awareness – can be applied to personal gear or products (computers, snowboards, helmets, binders, cars, you name it…)
  • Add to shipping packages for some extra color and pop
  • Printed with QR codes (see more below about using QR codes with stickers)
  • Extras for subscription boxes, goodie bags, welcome packages…

Kiss-cut Stickers: Easy to print, easy to use, and budget-friendly as you can print more stickers on one sheet of paper without the cost of cutting each sticker out individually. We offer up to 30 different shapes on a sheet, any size up to 8.5x11. These can be bound in a product such as a planner or journal, or packaged and sold as a sheet of stickers.

On-Demand Kiss Cut Stickers: If you’re looking for an on-demand kiss-cut sticker option, using a pre-cut sheet of stickers is an easy and affordable solution. We can purchase pre-cut sheets with various shapes. There is no minimum number of sheets required if we use pre-cut sticker sheets. In the example you see here, we printed 3” round stickers using a 3” round pre-cut sheet of labels. There are a variety of shapes and size available such as butterflies, starburst, and round stickers.  So if you’re looking for fun shapes and other options, using pre-cut label stock can be a very affordable option.

  • Custom Kiss Cut Stickers: Up to 30 shapes per sheet, minimum order of 150 sheets.
  • Pre-cut Sticker Sheets: No minimum, contact us for more information about shapes available.


Ideas for using kiss-cut stickers:

  • Upsell items for daily planners, workbooks, coloring books…
  • Personalize undated planners with dates, times, categories, etc.
  • Add to tabs for labeling and organization
  • Extras for workbooks, journals or coloring books
  • Activity books for children

Stickers with QR Codes
Stickers and QR codes are a great combination – and one you can easily use for everything from promotions to marketing to adding value to your products and services. See the example at right to see how versatile stickers can be for combining design with QR codes to create an easy way to share information or a call-to-action, increase brand awareness, and support audience and business growth. There are many free online sites where you can get a QR Code.  All you have to do is add the QR code to your sticker (or postcard or document) and you can easily link your offline customer to your website, social media, or other online platforms.

How to print your own die-cut or kiss-cut stickers
If you like the idea of creating stickers, we’re here to help! For ideas and inspiration, check out the videos we’ve shared on our website. To receive free quotes, or share questions and ideas, email sales@vervante.com.
 
p.s. This information is also available on our website Expert Guides page. You can access and download it also by clicking HERE.


How to customize your packing slips

by Vervante •

When you place an order and open your package, what is the first thing you see? Often, it’s the packing slip inside! This simple piece of paper is often overlooked, but can be customized to make it a useful, interesting, and value-adding part of your customer’s experience.

Think of the packing slip as a valuable piece of real estate perfect for sharing information like:

  • A greeting or message that makes a personal connection
  • Your logo for brand awareness
  • Return policies that eliminate confusion about time frames or refunds
  • Business address and contact information
  • (PLEASE NOTE: Prices are NOT included on our packing slips.)

Here at Vervante, we provide the ability to customize packing slips – and you can even print out a sample to see how it will look from your customer’s perspective.

Here’s how to get started
First, log into your Vervante author account, then select “Customize My Packing Slip” on your Author Dashboard.
From this page, you have options to customize in the following ways:

  • Add a logo
  • Input your business address
  • Add a personal greeting, instructions, return policy, or other message
  • Include a custom return address if needed

When you make a change to your packing slip, be sure to click on the “UPDATE” button at the bottom of the page to save your changes. Then you can click on the “PRINT SAMPLE” button to print out a copy and proofread your changes.

Too often, the value of these small slips of paper that come with packages are overlooked. We hope this gave you some great ideas and useful info for customizing your packing slips. And if you have any questions, please let us know. We're here to help at customerservice@vervante.com.