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How to give your products the Etsy treatment

by Vervante •

Have you ever ordered something and when you open the box what you find is so much more than expected? Just picture it: Colorful tissue paper bundled around the product and with fun extras tucked around the edges like stickers, cards, bookmarks, magnets and more!

This is something we like to call the "Etsy" experience. It's that extra touch that makes buying from independent sellers so unique, and it's what turns customers into loyal fans that come back again and again.

No matter whether you sell on Etsy, Amazon, or through your own website or the Vervante Bookstore, we can help you create a memorable experience for your customers where everything seems homemade and shipped to them with personal attention, care and creativity.

Let's say that someone orders a book, planner, or journal from you. Starting with that, you add special packaging that fits your brand, like a custom-printed box or color-coordinated tissue paper wrapping. Next, tuck in a few extra products that complement the main item, like bookmarks, stickers, writing pens, notepads, or unique cards. Top it all off with ribbon ties and a hand-written note for a fun, hand-crafted “Etsy” type experience. Who knows? You might even end up seeing your product as the star in a social media “unboxing” episode!

Here at Vervante, we can help you add extras to your packages as we ship each order. Here are some ideas of what we've seen our customers include: 

  • Mini blank journals
  • Bookmarks or postcards
  • Logo decals
  • Branded calendars, notecards or notepads
  • Fliers sharing new products, classes or events
  • Hats, t-shirts, exercise bands, etc.
  • Recipe cards
  • Certificates
  • Crystals in colored bags

The "extras" you decide to include in your shipments can be items created and published by Vervante such as bookmarks, postcards, audio CDs, etc. Or they can be supplied products, such as decals, t-shirts, hats, etc, that you send to us and we store in our warehouse until you need them. 

If you have any questions about how you can create a unique custom experience for your shipments, please reach out to our team. We can't wait to see what fun extras you decide to your customers will love!

These products are perfect gift ideas

by Vervante •

As you’re preparing for holiday launches, end-of-year products, and promotions for the New Year, don’t forget that it’s also a great time to think about ways to show your gratitude for the customers, fans, and followers that have helped make your business a success.

Thanksgiving will be here sooner than you know it, and how great would it be to have something special ready to go to show your gratitude? That’s why we rounded up some quick and easy ideas for showing special people how much they mean to you.

Gratitude Gift Ideas
Handwritten Cards or Letters: An email is nice, but the power of the handwritten letter is second to none. Take a moment to write a note or letter to show your gratitude. Writing on company letterhead will do, but to really make it special, create greeting cards, postcards, note cards or special stationery just for this occasion. Check out this article, "How to create holiday cards," for ideas that we can help you quickly create.

Certificates: Send something fun in the form of a personalized certificate they can hang on the wall, on the fridge, or for a laugh and a smile. We can help you create certificates with custom designs, then insert names or content to make them each unique. Check out this article, "How to create personalized certificates," for more information.

Stickers: Who doesn't love stickers? If you like the idea of sending custom stickers with your own branding, design and message as gifts, we can help you create them. Learn more on our blog by reading "How to Create Your Own Stickers."

Door Hangers: These are easy to create and can be customized with any design. If you missed last week's newsletter about these fun products, check out the details and ideas on the blog here: "How to Create Custom Door Hangers"

Simple Gifts: Sending a small gift that is useful or uplifting is another great way to show your gratitude. We offer products like these listed below that can be customized by adding your logo, then sent as gifts. Check out our Samples Page or watch any of our videos on the Video Vault page to see everything we have to offer, then contact our publishing team for quotes and information.

  • Planners
  • Journals
  • Calendars
  • Card Decks
  • Notepads

Gratitude doesn’t need a season, but we know that with Thanksgiving approaching here in the U.S. it’s definitely on everyone’s minds. As prep begins for holiday launch season, it's worth the time to take a moment and let people know how special they are.

How to promote expensive products

by Vervante •

So many times we talk about how important value is for us and for you. The value of the products we produce, the value of the service we provide, and the value all of that brings to your experience and the ultimate experience of your customers.

Value is very important to us as we address questions about why our products can sometimes cost more than similar ones from places such as Amazon or printers in China. The answers have a lot to do with value. Higher quality and value often mean a higher price tag, and the reasons this is a good thing are what we're sharing here so you can pass it on down to your customers too.  

Why our products are sometimes more expensive
Unlike Amazon or printers in China, we are a small U.S.-based business that makes and prints custom products with specialty add-ons such as tabs, stickers, etc., and often in just minimum order quantities of 25. We feel that there is just no comparison in the difference of quality and customer service when you look at products mass-produced, versus those that we print in small batches here in the U.S.

We put a high value on quality. Trying to compete with the low cost of large print runs overseas while maintaining strict standards of high quality for our product is just not possible. Our goal is provide the best quality, service, and experience when it comes to printing your products. This means your product will cost more than those you see on Amazon, but there is much to be said to justify that higher cost.

How to support high-dollar product sales
We print and ship thousands of products each week that our customers then re-sell either on their own website or on Amazon. Many of these authors and entrepreneurs point out in their sales and marketing the differences in quality for their products, highlighting that they are handmade in the U.S., in small batches, and provide an elevated look, feel, and experience. 

Information to consider and include on your sales page:

  • Printed in the U.S.
  • Printed in small batches with love and exceptional care
  • Printed and shipped from our own facilities in Utah
  • Manufactured and shipped by a woman-owned business
  • Products are handmade using high-quality components that last longer
  • Each product is an original that is custom manufactured
  • Supports local economy and provides jobs for our community
  • The increased cost of raw goods, including paper and ink produced in China, has been impacted since COVID

Here's what we think is the best reason of all to share why your products cost more, and have more value: Your products have been custom-designed to serve a specific need or audience as opposed to generic products targeted to a mass audience. Your independent ideas, experience, inspirations, and values are imbued throughout each product you create with us. They carry a unique message, content, ideas, and goals from someone who is truly invested in making their customer's lives better, stronger, and happier in so many unique ways.

We hope this helps you to understand a little more about the importance we place on value throughout everything we do, and helps you to share that passion with your customers too.