In a recent article we talked about a wide variety of items you can add to a package to enhance your customers’ experience. Today, we would like to focus on just one of those – Postcards.
Creative postcards added to your product packages are guaranteed to get attention. They are simple, budget-friendly, and offer a surprising among of flexibility. As the first thing your customers will see when they open their packages, postcards add value and set the tone for each customers’ experience.
And here’s the fun part…
Your postcards can say anything you want. From a photo with a simple thank you, to a full-length mission statement, mantra, or take-action message, you can share a personal, intimate glimpse into you and your company in a way that can create instant connections.
We’re not talking about those “wish you were here” travel postcards you see on vacation, but strategically created cards with branding and content that fits what you need.
The key is to keep it simple, be real, and share something you know will resonate with your audience.
Love this idea? We do! Here are a few ideas for how we’ve seen our customers get creative with postcards:
Get Started Instructions
Mantras or Affirmations
Offers for Free Items
Invitations to “secret” pages on your site or forums for customers only
Tickets to special events
Postcards can be printed any size and shape, but generally range from playing card size to traditional postcard size. They are printed on heavy stock, can be on both sides, and in color or black & white.
There’s a lot of power in these little cards. We’d love to help you harness it! If you’re interested in creating a batch of custom postcards to include with the packaging of your Vervante-created products, let us know at firstname.lastname@example.org. We can give you a free quote for creating the cards, and let you know how we can include them in all of your future mailings. You provide the design, we’ll get it to your customers, as easy as that.
One of the most addictive things we love to watch on social media are “unboxing” videos. How fun is it to watch people open their packages and see not just what they ordered, but all the extra fun and special stuff inside?
The packages you send out can be just as fun for your customers to open (and maybe end up starring in their own unboxing videos) by adding just a few “extras.” The beauty of this idea is that it’s very customizable. You can create as much as you want, add any products you like, and customize the design and details – and we can help you make it happen.
How to add fun extras to packages
This works for any type of packages including Subscription Boxes, VIP Boxes, Book Launch Boxes, Planner Debut Boxes, and even just single-purchases such as books or journals.
FIRST: Decide what extras you would like to include in your package
The secret to really impressing your customers is to choose items to add to your box that will complement the product ordered, or that will add value to the event or program your customer signed up for.
SIZE: If you would like a custom printed shipping box, we need to determine the correct sized box based on the content. Or, you can use one of our white shipping boxes and we’ll use the correct size.
When you speak with our team about putting together your special packaging, consider how you want it presented. Do you want the products nestled inside layers of colorful tissue paper? Add a touch of glamour with confetti? Carefully positioned in shredded packing paper or bubble wrap in colors that match your brand? Take a look at unboxing videos for similar products to yours for ideas on presentation, then let us know what you’d like to do.
Also, be sure to check our video vault page to see live examples of how this can work:
FINALLY: Set up for warehousing, fulfillment and shipping
Special boxed items like these involve multiple parts that need to be assembled, packaged and delivered just right. Here at Vervante, we provide the storage, assembly and shipping services you need for all types of boxes.
If you're ready to create a box that provides an extra special experience for your customers, here are your next steps:
Start by sending an email to email@example.com for a free quote.
Let us know the products you plan on using, the box size and anything else you want for this project and we'll help you get set up.
If you use the online design program Canva to create your products, you’re not alone. Many of our customers use Canva with great results for creating planners, journals, card decks, calendars and more. If you have your Canva designs ready to send to us, here are a few tips and tricks to make sure your files are correctly set up and your printing experience stress-free.
When you create a design in Canva that has multiple pages, Canva limits you to 100 pages. If you are creating a product that has more than 100 pages, such as card decks or daily planners, here’s what to do:
Split up your design into multiple files within Canva.
Send us the files and our design team will merge them into one final print-ready pdf for a small design fee. Please number the PDFs in the order they should be merged.
We will then send you the final file for your approval before proceeding with setting up your product for printing with us.
Adding Bleed If your product has color that goes all the way to the edge of the page, you need to be sure that you’ve added bleed to your design. Bleed helps to avoid having unsightly white gaps when you want your design to print to the edge of the paper. Here is how to set up bleed on designs in Canva:
Click on “File”
Select “Show print bleed.” A border of broken lines will appear close to the edges of your design. This margin is fixed and cannot be adjusted.
If you see white gaps around the design edges, adjust your background and design elements to cover the white spaces. Due to the risk of a shift when cutting, make sure you extend the images outside of the bleed line to guarantee your document does not have a white stripe along the side of your page.
Also, when you’re making those adjustments, know that anything in the bleed area will be trimmed off your print in the finishing process so if you want something to show up on your print, don’t let it creep into the bleed area.
Crop marks show the printer where to trim (or cut) the paper or card for your product. The size for crop marks is fixed and cannot be adjusted. The time to add crop marks is when you’re ready to download your design and send it for printing.
After you add bleed to your design, click the Download button on the toolbar.
***Why are bleed and crop marks important?
Missing bleed and crop marks seem to be the most popular reason for rejected print files. If your PDF has edge-to-edge printing, then you need bleed. This means the image should be slightly larger than the finished page size so that when we trim to the crop marks, we will cut through the image so that the printing actually prints edge to edge. Without bleed, your page/cover/document will have a white border all of the way around and the color will not print to the edge of the sheet. Print file preparation is extremely important, so even if you're not ready to start printing just yet, be sure to save these instructions to help you down the road.
Downloading Files From Canva
Canva provides all you need to download a print-ready file, if you follow these directions:
Start by clicking the download button in the top right.
Under “File Type,” make sure “PDF Print” is selected. (Not PDF Standard).
Make sure “Crop marks and bleed” are checked.
Download your files in a single-page PDF format.
Click “Download” to get your files.
If you have any questions about using Canva for printing, or preparing your files to send to us, we’re here to help.