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Questions about best practices when it comes to setting up shopping carts, calculating postage and choosing shipping methods are some of our most frequent, so we decided to share a few of our best tips here to help you – and your customer – get the best results. How to set up shopping carts Q: What shopping cart works best with Vervante? A: We work with any shopping cart, so your choice is always the right one! Q: How do you know when I get an order through my shopping cart? A: To process orders from the shopping cart you use, we just need ONE of the following: A copy of the order email generated from your shopping cart, OR A shipping/fulfillment report, usually a csv file, generated from your shopping cart, OR An email with the order information VERY IMPORTANT: All orders MUST include our Vervante part number. Most shopping carts have a field for part number or SKU. Or the part number can be added in parenthesis after the title. For example, “My Book Title Here” (V123456). For a download that specifies how to set an order email up, click HERE. This will work with any shopping cart and we recommend that you supply your technical support team with this info when adding new items to your shopping cart. Q: Do you have instructions for integrating specific shopping carts like PayPal or Woo Commerce? A: On our website HERE we also have specific instructions for integration with our system for some of the most-used shopping carts including 1ShoppingCart, Big Commerce, Click Bank, Infusion Soft, PayPal, E-Junkie, Woo Commerce, Thrive Cart and Premium Web Cart. We accept orders from ANY shopping cart, so even if you don’t see your cart logo on our order processing page we accept all orders. Q: Do I need to worry about taxes when setting up products in my shopping cart? A: We do not handle calculating or gathering sales tax for our customers. We recommend that you check with your accountant regarding sales tax collections and liabilities. Shipping Methods Q: Where do you ship? A: We ship anywhere in the world using USPS and UPS services. Q: How do I know which shipping method to use? A: We automatically ship all books and products using the least expensive shipping method based on the weight and zip/postal code used. However, you can always select a different shipping method that best fits your needs. NOTE: We do not default automatically to Media Mail even if this is the least expensive option. If you’d like your orders shipped via Media Mail you need to select this as your default. (For more details about Media Mail, and why we don’t use this as our default, please refer to “The Pros and Cons of Using Media Mail” on our blog. To designate a default shipping method for any of your products, click on the link for “Select Specific Shipping Methods” under the My Profile section on your Author Dashboard. There you will see a list of your products and a place to designate what shipping method you would like to use. If you make any changes, be sure to click on the "Update" button at the bottom of the page. Q: How do I know what my product weighs? A: When we first set up a new item, we estimate the weight. That’s the number you’ll see in the “Est Ship Weight” column on the shipping methods page we referenced in the previous question. Once the item is in production, the final shipping weight can be viewed on the “Calculate Postage” page found on your Author Dashboard. Q: How do I know when you’ve shipped my orders? A: Here's how we keep you up-to-date on the status of orders: We receive notifications from your shopping carts for orders placed. Orders are completed and prepped for shipping, the package is scanned, and shipping labels are applied. Products are mailed according to your preferred shipping method. Shipping confirmation emails are sent to recipients with tracking information. Order information such as status and tracking numbers are posted to your account online via the “View Orders and Status” link on your Author Dashboard. Q: Can packing slips be customized? A: Every package we send includes a packing slip inside and you have the option of customizing it however you’d like. Think of this as valuable real estate perfect for sharing information like: A greeting or message that makes a personal connection Your logo for brand awareness Return policies that eliminate confusion about timeframes or refunds Business address and contact information (NOTE: Prices are NOT included on packing slips.) To add personalized content for your packing slip, click on “Customize My Packing Slip” on your Author Dashboard. **If you’d like more information about using packing slips, handling returns, and suggested content you can adapt and use for your packing slip, click HERE to read more on our blog. Returns Q: How does Vervante handle returns? A: We highly recommend that you share your return policy on your packing slip to direct your customers what to do if they want to send a product back. We will accept returns, but all returns sent to us will incur a $4.00 charge to your account. For instance, if you would like returns sent back to your office so you can use them for prizes, promotions, display or to sell to other customers, please include instructions and address information on the packing slip for customers to send the products directly to you. Here are some of the ways we handle returns in more detail: If an order has an insufficient address or other address issues, it will be returned to our office. We will notify you when we receive it, and the reason for the return. If we receive a return for insufficient address or address problems, and you are able to provide us with an updated correct address, we will reship the order at no additional charge except for the postage. If a product has NOT been opened, used or is not damaged, we will re-use the product. If the product HAS been opened, we do not re-use returns. These products are discarded. Calculating Postage Q: How do I calculate shipping costs? A: We’ve provided a postage calculator to help determine shipping costs. From your author dashboard click on the “Calculate Postage” link under the Support section. Your items and their weights are listed there for easy referral. All you need to do is use the official USPS calculator on that page to determine shipping costs. Q: How do I make sure I’m using the best shipping method? A: Using the shipping calculator to find the best rates is usually the best way to do. However, for some of our customers who ship internationally, it’s good to review your accounts from time to time to verify the costs. Q: Do you also charge “handling” fees? A: For print on demand products, we do not charge handling fees. Here’s how we calculate charges: “Cost of printing book + Cost of shipping/postage = what we charge.” There are no other hidden costs. For products printed or produced in bulk, there is an order fee plus a pick fee to pull the item from inventory, plus postage. Order and pick fees only apply to individual drop ship orders pulled from inventory and shipped on demand. Inventory & Warehousing Q: Are there charges for using your warehouse to store products and ship them later? A: We can print books and products, hold them in our warehouse, and ship on demand when you need them. There are no storage fees for products we print or produce. There may be storage fees for products that we store but didn’t print. If you have any questions we haven’t covered here about shopping carts, postage rates, shipping and fulfillment be sure to check our website for more details or reach out to use at [email protected].
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If you’re feeling a bit apprehensive about what this new year will bring, you’re not alone. The good news is that we’re always thinking about ways to help, and we figured what better what to start strong for the New Year that to share the best of what we've been talking about here at Vervante headquarters! Our team works in-depth and personally with each and every one of our customers. We’ve kept a close eye on what’s working for products and publishing right now so we can provide you with the best ideas and resources to help make this the best yet. That’s how we came up with: Our Top 5 Lessons for Thriving in 2022 Lesson #1: Your Author Platform is Very Important Once you write a book or create a product - you need to make sure that people know it's there! Every author needs an author platform. Especially self-published authors. Social media is great, but when it comes down to it, you need to create and nurture an audience of interested and excited fans that will support your growth (and your bottom line). An author website that you control is a great place to start. Create and maintain a database of contact information as well, so you can send them newsletters or updates for new products, events or promotions. Add an active social media account and an Amazon Author Page and you've got all the makings for a vibrant author platform. A few resources to help: How to Create An Author Website How to Build A Contact List How to Set Up and Use Amazon Author Pages Lesson #2: Don’t Stop with Just One Idea If you’re launching a book, planner or other new product for 2022, don't stop with just that one idea, turn it into a collection! Customers who love your products will be excited when they see you have additional items available that complement or make it even better. For ideas about how to do this, check out our article about how to turn a planner into a whole collection. You can use these ideas for anything - books, journals, business training products, etc. Lesson #3: Take Your Products for a Test Run Looking at a product on your computer screen is a whole lot different than holding it in your hands in real life. We offer samples and resources to help you make absolutely sure that your product fits your vision before you send it out into the world. Start by watching videos of our CEO showing how products look and function Next, order samples of our products to road-test how they look, feel, and function Once you've created your book or product, order a test copy (or copies) for a final check Lesson #4: The Technical Stuff Matters When it comes to designing and creating a book or product, it's important to pay attention to design details for a successful printing experience. For example, you can have a gorgeous cover design for your book, but if when you look inside the words are cut off in the margin, or holes are punched in the wrong places, it can ruin the whole experience. Details like margin width and print file formatting are very important, as you can see. Whether you are doing the design yourself, or you use a graphic design professional, attention to these technical details is crucial. Here are a few resources to help: The Ultimate Checklist for Creating Print-Ready Files Why Margin Width is Important for Printing Using Canva to Design Printed Products How to Prepare Your Files for Printing The Importance of Copyediting Lesson #5: Start Planning Now As our CEO, Cindy Tyler, stated in last week's newsletter, it's very important to start planning now to ensure a successful experience down the road. If you want to create a 2023 planner, start now. If you want to write a book, develop a new product, etc., start now. Even if you're thinking of a holiday launch and it seems soooo far away, it really isn't. Set your goals, strategize your timeline, and don't put it off. We’re cheering you on for a successful and satisfying 2022!
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If you plan on selling products this holiday season, this is one of those emails you need to keep on hand. No matter what you need - from extra print runs to calculating postage and shipping - we can help. CHOOSING SHIPPING METHOD Vervante gives our customers the ability to choose the best shipping method for your needs. Our shipping system will automatically default to Media Mail for domestic shipments. However, if you want your orders to arrive by Christmas, we don't recommend Media Mail after November 30. If you want to set a specific shipping method for a product, you can do this from your Author Dashboard. Here's how: STEP #1: Log into your Vervante Author Dashboard and select the link that says "Select Specific Shipping Methods." You will see a list of your products, their estimated weights, and the default shipping methods. Initially the shipping methods are set to the default of "Best Way." This means that we will use Media Mail unless you change (or have previously) changed the shipping method to something else. (Remember, if you want your packages to arrive by Christmas, we don't recommend using Media Mail after Nov. 30). STEP #2: FOR INTERNATIONAL SHIPPING please click on the link at the top of the page for International Shipping Methods. STEP #3: TO SET DEFAULT SHIPPING METHODS for each of your products, select the desired method you prefer in the right hand column, then click on the "Update Ship Methods" button at the bottom of the page to save your preferences. (VERY IMPORTANT: Don't forget to save your changes) For more details and tips on things like using Media Mail and making sure you're choosing the best shipping method, be sure to check out our article on the blog here: "How to Set Up Shipping for the Holidays." CALCULATING POSTAGE We offer a postage calculator on the Vervante website for our customers. Here’s how to use it: Log into your Vervante account Scroll down to the Support section and select Calculate Postage You will see your products listed and their weight Below your product list you’ll see a USPS shipping calculator. You can then enter information such as destination, dates, weight, etc to calculate shipping costs. PRINTING TURNAROUND TIMES Be sure to allow time for your products to be printed as you plan your holiday sales deadlines. Turnaround time for products printed on demand is usually 5-7 business days. Due to increased volume in December, orders may take an additional 2-3 business days to print. HOLIDAY SHIPPING Did you know that because Black Friday falls on Nov 26 this year, you only have less than a month to make sure all orders make it to your customers on time? For that reason, it’s a good idea to get familiar with shipping deadlines. UPS: If you use UPS, check here for their November and December deadlines US POSTAL SERVICE: For USPS, you can check here for shipping deadlines and postage information 2022 DAILY PLANNERS If you’re planning on selling a daily planner for 2022, here are some important dates and information to know. Turnaround times for hardcover planners is approximately 4-6 weeks. For all other planners (laminated, board covers, poly paper, etc.), turnaround time is approximately 4 weeks. If you are planning on selling a hardcover planner, we are still accepting orders, but cannot guarantee that they will be finished and shipped in time for the Christmas holiday. Please email our team at [email protected] for questions or assistance. FULFILLMENT HELP If you already printed your products and need an easy to manage distribution resource for the holidays or for any time of the year, we can help. Here’s how: Store your products in our modern warehouse facility located in Utah Provide us with order information and we will pull the required products from inventory, package and ship directly to your customers This can be done for individual orders or bulk orders Click here to learn more about our Fulfillment Services Click here to learn more about our Warehousing and Inventory Management Services
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If you’re planning on a holiday launch, or would just like your product to arrive by the end of December, one important aspect is shipping. Delivery speed, cost, and customer satisfaction are all affected by the way your products are shipped to your customers. Here at Vervante, we make sure that you have total control of this important part of your product sales process by offering the ability to choose the best shipping method for each of your products. Our shipping system will automatically default to Media Mail for domestic shipments. If you want to set a specific shipping method for a product, you can do this from your Author Dashboard. If you want to make any changes, here's how: STEP #1: Log into your Vervante Author Dashboard and select the link that says "Select Specific Shipping Methods." You will see a list of your products, their estimated weights, and the default shipping methods. Initially the shipping methods are set to the default of "Best Way." This means that we will use Media Mail unless you change (or have previously) changed the shipping method to something else. STEP #2: FOR INTERNATIONAL SHIPPING please click on the link at the top of the page for International Shipping Methods. STEP #3: TO SET DEFAULT SHIPPING METHODS for each of your products, select the desired method you prefer in the right hand column, then click on the "Update Ship Methods" button at the bottom of the page to save your preferences. ***(VERY IMPORTANT TIP: Don't forget to save your changes)*** You can also include the shipping method in your order notifications. If you are using Zapier or another automated order processing format as outlined HERE, you can include the shipping method on the order. This is only applicable for those order notifications in a format such as the text-only email, API or Shopify formats. ABOUT MEDIA MAIL PLEASE NOTE: Media Mail is the default shipping method. If you do not want to use Media Mail, you must select another shipping method on that page. Media Mail is often the least expensive postage option for most products, but it is also slower than other methods such as First Class or Priority. To learn more about media mail, please see "The Pros & Cons of Using Media Mail." We suggest that you use First Class (if your product weighs less than 13 ounces) or Priority Mail (over 13 ounces) for orders shipped after Thanksgiving if you’d like them to arrive by the end of December. We have found that orders shipped via Media Mail the last six weeks of the year may take a few weeks longer because of the holiday shipping. If you have a new product or dated product such as a planner, we recommend using Priority Mail the last six weeks of the year, and then if you’d like to switch back to Media Mail in January to save money on postage, just log back into your account and change the shipping method. HOW TO CHOOSE BEST SHIPPING METHOD Not sure which method is best? If an order weighs less than 6 pounds then USPS is generally the least expensive shipping option. We have created a USPS postage calculator so you can view your different USPS shipping options. From the author dashboard, scroll down to Support > Calculate Postage You will see a list of your products at the top of the page with the estimated shipping weight. In the USPS Postage Calculator enter Vervante's zip code (84042) and the zip code we will be shipping to. Most products ship as a package. If you have any questions, we're here to help at [email protected].
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In a recent article we talked about a wide variety of items you can add to a package to enhance your customers’ experience. Today, we would like to focus on just one of those – Postcards. Creative postcards added to your product packages are guaranteed to get attention. They are simple, budget-friendly, and offer a surprising among of flexibility. As the first thing your customers will see when they open their packages, postcards add value and set the tone for each customers’ experience. And here’s the fun part… Your postcards can say anything you want. From a photo with a simple thank you, to a full-length mission statement, mantra, or take-action message, you can share a personal, intimate glimpse into you and your company in a way that can create instant connections. We’re not talking about those “wish you were here” travel postcards you see on vacation, but strategically created cards with branding and content that fits what you need. The key is to keep it simple, be real, and share something you know will resonate with your audience. Love this idea? We do! Here are a few ideas for how we’ve seen our customers get creative with postcards: Welcome Get Started Instructions Mission Statements Mantras or Affirmations Offers for Free Items Discount Codes Contact Information Invitations to “secret” pages on your site or forums for customers only Tickets to special events Postcards can be printed any size and shape, but generally range from playing card size to traditional postcard size. They are printed on heavy stock, can be on both sides, and in color or black & white. There’s a lot of power in these little cards. We’d love to help you harness it! If you’re interested in creating a batch of custom postcards to include with the packaging of your Vervante-created products, let us know at [email protected]. We can give you a free quote for creating the cards, and let you know how we can include them in all of your future mailings. You provide the design, we’ll get it to your customers, as easy as that.
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How is your latest project going? If you're writing a book, or creating a new product like a card deck, daily planner, or journal, sometimes a little help getting started is what you need. Or maybe you're in the middle, got stuck, and not sure what your next step should be. No matter what you need - ideas, instructions, inspiration - you can find it on our website. Free resources written by our expert team that detail every step and every angle of the process, all free, easy to access, and available right now. Just click on the images below for access to everything you need to give your books and products the advantage as you bring your ideas to life. FREE GUIDES FOR AUTHORS DETAILED VIDEOS PRINT SPECS, SAMPLES & MORE
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We get this question a lot: “What’s better, print-on-demand or bulk orders?” The right answer depends on a number of things – your business model, your budget, the type of product, and your customers to name a few. Here’s how each one works and the benefits they offer. Print-on-demand (POD) To put it simply, printing-on-demand is when we print only the amount ordered, at the time we receive the order. You pay only the cost of printing plus postage for shipping. While other publishing companies often require costly minimum orders in large numbers, here at Vervante we offer POD print-on-demand services for any size order, printing only when you need it, to meet your budget and demand. How print-on-demand works An order is placed for a book or other product. We print the exact amount ordered. The order is then shipped to the person who ordered it (either you or your customer). Benefits of print-on-demand Get only the amount you want, when you want it. You sell the product from your site, your Etsy store, or we can list it for you on Amazon. When we receive an order, we’ll print and ship it to the buyer. Print-on-demand products NOTE: Products with softcovers, poly paper covers, plastic spiral binding, metal spiral binding, perfect binding, and saddle-stitch binding are all available on demand. Here is a quick list of products we can print on demand: Paperback books Spiral bound books Coloring books Children’s books Saddle-stitched books Planners Journals Workbooks Binders Notepads Calendars Card decks Greeting cards Posters Post cards Certificates Newsletters Bookmarks Bulk printing Placing orders for large amounts of books or products to be printed at once can be a benefit for businesses that anticipate large amounts of orders - as well as lowering your printing costs. We can print in bulk and send to you, or we can store them in our warehouse to use for future orders from your account. How to get bulk pricing quotes When you request a quote for printing costs, we always provide a print-on-demand price, but you can also request bulk costs as well. The more you print, the lower the price per product. How to use bulk printing Once you’ve received your quotes and are ready to proceed, please email [email protected] to let us know you would like to place an order. Contact our customer service team to make the order and they will set it up so a discount will apply when you place the order. You can choose to have your order stored in our warehouse for free, or shipped directly to you. You can then send us individual orders for fulfillment. We’ll pull your product from your stored inventory in our warehouse and drop-ship it directly to your customer. Storing bulk orders in our warehouse Even if you don’t anticipate all of your printed books selling right away, you can still take advantage of the lower pricing by placing a bulk order and storing it in our warehouse. Bulk orders can be printed and stored in our secure warehouse, ready to be pulled and drop-shipped when you need them. Tracking your inventory When a bulk order is placed, if you choose to store your order in our warehouse, you will see a category on your Vervante Author Account Home Page that says “Inventory Report.” This is where you can find an accounting of how many products remain in inventory. You will need to track your inventory and let us know when and if you would like another bulk order printed. We hope this helps clarify the differences and benefits for both POD and bulk printing when it comes to books and many other products. If you have any questions about using POD or bulk printing for your current products, or new ones, we’re here to help. Just email us at [email protected].
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As we approach the end of 2020, there's a lot we could say, but here's what is most important ... we made it! We stuck it out together. And we're so grateful to be here with you as we look toward a New Year, new possibilities, and a future that we can make brighter together. Even though most of us are pretty happy to see 2020 in the rear view mirror, there were some good things. And since a lot of you might have been a bit distracted for a few months, we thought it would be fun to round up some of the best of what we put out this year - new products, enhanced services, ideas that can help you share your talents in a bigger way. So here's our Best of 2020, wrapped up with a sparkly bow! #1 Pandemic Pivots The world changed quickly this year, and we all did our best to roll with the punches and change with it. Working from home brought new challenges and new opportunities, and we did our best to support you throughout. Shipping During the Pandemic Best Products to Sell During the Quarantine Working from Home Tips from the Vervante Staff #2 Planners Galore Planning for the future is always fun, but there was just something about this year that make it feel absolutely essential. Daily planners exploded as one of the hottest products to make, and we make sure to give you everything you need to create planners (and journals!) that help your customers find the success they deserve. How to create customized journals How to turn a planner into a complete collection 2021 Planner Debut (planners you can still order and customize to sell as your own) #3 Author / Entrepreneur Empowerment Our bottom line is to help you succeed, so we are always looking for new ways to educate and empower our customers with guides, how-to's, and everything you need to take action, turn your ideas into products, and make the process and easy and lucrative for you as possible. How to Set Up a Pre-Sale Offer Don't Want to Deal with Credit Cards? We can do it for you! How to Set Up Shipping & Postage How to Sell on Amazon, Etsy & Your Own Website All at Once Creative Ways to Launch a Book or Other Product #4 In the Know Knowledge is power and we did our best to share the latest and best to keep you in the know. From postal policies to new product to how-to guides, our team at Vervante headquarters makes sure you stayed informed. Paper Samples: We now have a notepad of paper samples available. It includes eight of our most popular paper options and is a great resources for helping to decide what type of paper you should choose for your books or products. The Vervante Video Vault: A page filled with videos highlighting products and inspired ideas Free Guide: How to Create a Coloring Book Our 3-Step Guide for Crushing NaNoWriMo Expert Tips for Creating Adult Coloring Books What to Put on Your Book Copyright Page Here’s to starting 2021 in a memorable and exciting way! We'd love to know what your thoughts and wishes are for the New Year, so please feel free to email us with your ideas for products or services we can add to continue to serve you best.
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Media mail is one of the most economical ways to send a package, and we know that many of our clients choose media mail for their preferred shipping method. However, the USPS recently announced a changes to how media mail returns are now being processed. USPS Changes to Media Mail Returns In the past, the postal service did not consistently return undeliverable packages sent via Media Mail. We were told they were discarded to save return handling and postage fees. Now the USPS has announced that as part of internal changes, they will be charging the same amount of postage to return it as it cost to send it. Think of Media Mail as a one-way plane ticket. If it is returned, we now have to pay for the return part of the trip. When this happens, we will mark the order returned and add the charges for the return postage in your author account. Effective immediately, when we receive returned Media Mail packages you will see a line item invoice in your account for the returned postage fee. From a cost perspective, paying for an occasional returned Media Mail package is generally still less expensive than shipping Priority Mail. For example: If you send a package for $2.80 via Media Mail and it is returned, you will be charged $2.80 for the return, for a total of $5.60 charged to your account. If you choose to ship the package via Priority Mail the least expensive option is $9.60, so even with the new policy of paying for returned Media Mail packages you still save $4.00 over Priority Mail. Media Mail is a cost-effective way to send materials such as books, videotapes, DVDs, CDs, printed music and other sound recordings through the U.S. Postal Service. This service has certain rules and restrictions, however, and we’ve provided a detailed look into how Media Mail works, and the benefits and risks when using it for shipping your own products on our blog, which can be viewed here: “The Pros and Cons of Using Media Mail.”
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Want to know the best time to promote your new product? Before it's officially available! Preselling is a powerful marketing strategy that everyone can benefit from. The presale period is so important, in fact, it should be the centerpiece of your marketing and promotional campaign. What is a presale? It's that period of time when you're in the final stretch, polishing up your new product and preparing for the big launch, but not quite ready to print and ship. Presales offer several big benefits #1: Takes the guesswork out of knowing how many books, etc to print ahead of time if you want to use bulk printing #2: Helps offset the cost of printing, marketing, etc. by collecting payment for the product before you officially launch it. #3: Generates good "buzz" to support stronger sales How to generate interest in preorders Preorders work wonders for building buzz and building excitement about your upcoming launch. They can lead to more sales initially and lead to sustained sales over time as well. But how can you convince readers to buy a product when it isn’t available to read yet? Offer free swag: This is a popular strategy, and it works! Give readers an extra incentive to preorder and something that offers instant gratification to hold them over until official launch day. Send a digital gift pack: If you're on a budget, this is a more economical version of swag. Send them downloads, recordings, exclusive short stories, extras they can print and add to the planner, etc. Form a fan squad: If you have a group of friends and fans who are excited about your upcoming launch, harness that power by asking them to be your official launch team. Send them early copies so they can leave reviews and recommendations. Let them share details about the new book on their own social media and give them special links to let their followers pre-order. Use your social media: Give your social media images an update by adding information or images about your upcoming launch. Have a strategy that takes readers on a journey to get them invested and excited such as cover reveals, printing snapshots, excerpts and more. Send an email to subscribers: If you have a mailing list, (every author should), then you already have a group of people who are interested in what you are doing. Send them updates, build the excitement, and give them exclusive offers to support your presale offer. How to set up your products for presales It's easy to offer presales, here's what to do: Set up a landing page and allow customers to pay you for the product ahead of time. Be sure to communicate clearly when customers should expect to receive their purchase. At the close of the presale window, let Vervante know how many you need printed. Send us an export from your shopping cart of all presale orders and we'll ship your planner or product to each of your customers. Each person's situation might be different, so if you are planning on offering presales, it's always a good idea to consult with our publishing team so we can make sure you're optimizing each step. Just reach out at [email protected] or schedule a 1-on-1 call using our online scheduler.
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There's a lot of media and news swirling around USPS these days and how the pandemic has affected shipping rates. We've heard from many of you, so we checked our numbers to give you an idea of how shipping times are being affected. This chart shows the average number of days it took for packages to be delivered both in the U.S. and internationally using USPS services between June 1, 2020 and August 20, 2020. Bottom line? Packages are still moving, but it's always good to include some extra time into your plans as the holiday and end-of-year sales season approaches. For more information on shipping, postage and setting up your shopping cart click HERE. If you have any questions or need help, we're here for you at [email protected].
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If you’re getting ready to launch a new book or product, setting up your shopping cart and shipping methods correctly are an essential part of the process. We’ve gathered up some tips here to help you make sure you – and your customer – get the best results. Q: How do I know which shipping method to use? A: We automatically ship all books and products using the least expensive shipping method based on the weight and zip/postal code used. However, you can always select a different shipping method that best fits your needs. NOTE: We do not default automatically to Media Mail even if this is the least expensive option. If you’d like your orders shipped via Media Mail you need to select this as your default. (For more details about Media Mail, and why we don’t use this as our default, please refer to “The Pros and Cons of Using Media Mail” on our blog. To designate a default shipping method for any of your products, click on the link for “Select Specific Shipping Methods” under the My Profile section on your Author Dashboard. There you will see a list of your products and a place to designate what shipping method you would like to use. If you make any changes, be sure to click on the "Update" button at the bottom of the page. Q: How do I calculate shipping costs? A: We provide a postage calculator to help determine shipping costs. From your author dashboard click on the “Calculate Postage” link under the Support section. Your items and their weights are listed there for easy referral. All you need to do is use the official USPS calculator on that page to determine shipping costs. Q: How do I know what my product weighs? A: When we first set up a new item, we estimate the weight. That’s the number you’ll see in the “Est Ship Weight” column on the shipping methods page we referenced in the previous question. Once the item is in production, the final shipping weight can be viewed on the “Calculate Postage” page found on your Author Dashboard. Q: How do I make sure I’m using the best shipping method? A: Using the shipping calculator to find the best rates is usually the best way to do. However, for some of our customers who ship internationally, it’s good to review your accounts from time to time to verify the costs. Q: Do I need to worry about shipping delays due to the COVID pandemic? A: It's always a good idea to factor extended shipping times into your launch plans – especially this year with the disruption the pandemic is causing. Many shipping companies are struggling to maintain normal schedules during these uncertain times, so it’s a good idea to factor in the possibility of extended shipping times for product launches. Q: How much time will it take for my products to print then ship when they are ordered? A: Different products take different amounts of time for printing and production. Here are some examples of standard lead times for a variety of products we produce – and why it’s important to factor lead times into your holiday sales plans: Paperback books: 5 days Softcover spiral bound or saddle-stitched books: 5 days Card decks: 5-10 days Custom printed tuck boxes for card decks: 10-12 days Hardcover books, planners, journals: 4-6 weeks Custom printed corrugated boxes for VIP, membership and mailing: 10-15 days For example, if you're thinking of a Black Friday launch for a hardcover planner, you would need to begin printing October 19 in order to ship orders on November 30. Q: Does Vervante charge “handling” fees? A: For print on demand products, we do not charge handling fees. Here’s how we calculate charges: “Cost of printing book + Cost of shipping/postage = what we charge.” There are no other hidden costs. For products printed or produced in bulk, there is an order fee plus a pick fee to pull the item from inventory, plus postage. Order and pick fees only apply to individual drop ship orders pulled from inventory and shipped on demand. Q: Can packing slips be customized? A: Every package we send includes a packing slip inside and you have the option of customizing it however you’d like. Think of this as valuable real estate perfect for sharing information like: A greeting or message that makes a personal connection Your logo for brand awareness Return policies that eliminate confusion about timeframes or refunds Business address and contact information Special holiday messages To add personalized content for your packing slip, click on “Customize My Packing Slip” on your Author Dashboard. (If you’d like more information about using packing slips, handling returns, and suggested content you can adapt and use for your packing slip, click HERE to read more on our blog.)
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Amazon is often the first place you may think of for buying books. Etsy is the place people go to for creative products like notepads, card decks, and daily planners. But that doesn’t mean they are the ONLY places you can sell your books and products. In fact, the best place to sell online is your own website! The power of Amazon and Etsy are real, but selling online does not have to be an all-or-nothing choice. It’s not just your website, or just Amazon or Etsy. You can have it all by selling on all three! First: Sell from your own website Your primary sales option for customers should be your own website. Selling your book or products online through your own website/shopping cart (or Vervante’s Online Bookstore if you don't have or want to process credit cards), means more profit, control and connection with your readers. Even if people don’t buy right away, by directing them to your website you’ve got a chance to create a connection, offer a free download, or opt into your newsletter. Anything that will put them on the path to staying connected, becoming more involved, and eventually become loyal fans that support your long-term success. Next: Sell via Amazon or Etsy The online reach of Amazon and Etsy is impressive, and using them as secondary sales options is a great way to help people discover you and your products. That first sale on Amazon or Etsy is like an introduction that you can follow up with strategic communications that invite them to become a part of your tribe. But wait, how do I compete on Amazon / Etsy? Selling from your website is obviously the best option for bigger profits and business-building results. Just remember this - It’s not about competing – it’s about standing out! Give people a reason to shop with you vs. Amazon by creating an experience that makes you stand out. Exclusive offers, unique bonuses, VIP perks, and exceptional service are just a few ways to attract customers and create loyal, long-term fans. If you use your own sales pages and shopping carts in addition to Amazon or Etsy, and you’d like to attract more buyers to your own cart vs. Amazon, here are a few ideas: Exclusive Offers / Extras That Add Value Attract potential readers by offering exclusive extras they can’t get from Amazon such as limited access to programs, complementary products such as stickers, notepads, and bookmarks, or free downloads such as worksheet, templates, checklists or sneak-peeks with each purchase. Unique Bonuses How about creating a special box of goodies to include with the book order? You can create a custom-designed box/package and add a few products that elevate the reader experience. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode! VIP Perks People love a VIP experience. Another idea to help your sales page stand out from Amazon is to offer a special ‘VIP’ print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek. Exceptional Service When you run the show from the moment they arrive at your website to the moment they receive their book in hand, you’re able to control the content and amount of customer service they receive, so make sure it counts. Be personal, be positive, and shower them with the kind of service you wish you could get. Share helpful information in fun ways such as by including colorful branded postcards with content that shares everything they need. Personalize your packing slips, follow up with emails after the fact to make sure they are enjoying their purchase, and share more info to entice customers to continue to follow you. Creating unique and satisfying experiences is the best way to get the right kind of attention for your book sales and keep customers coming back for more. If you have ideas for creating products or experiences to help boost your sales, let us know, we’re here to help! Vervante makes it super easy to sell on Amazon and Etsy! We've got the Amazon process automated and other than the 15% Amazon commission, our service is free. For Etsy orders, all we need is a copy of the order confirmation email - super simple and easy. Sincerely, Your Team at Vervante p.s. If you’d like to learn more about your options for selling on Amazon AND selling via your own website, check out the following linked article on our blog where we lay it all out. (hint: You can do both – and you should do both! Read here to learn why: “Retail Book Sales Success.”)
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Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd. #1: Launch Date Landing Page As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication. For a fun and creative example of using a launch landing page and bonuses to promote a book launch check out Scott Stratten’s “The Jackass Whisperer.” #2: Exclusive Print Run People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek. #3: VIP Boxes Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!
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We’re not going to beat around the bush here, the best way to publish your book or product is to FIRST sell from your site, THEN use Amazon Marketplace to pick up a few more sales. We suggest that you drive all of your social media promotions, advertising, email campaigns, etc. to your site so that you process the order and have access to all information - including who your customer is. We’ll take it from there to print and ship your book or product to your customer. Building a Strong Author Platform To put it very simply MORE PEOPLE = MORE SALES. You need to develop and nurture an audience filled with interested and loyal fans who will buy from you, promote for you, and sustain your sales both during a launch and for the long-term. Successful authors understand the importance of building an audience BEFORE they launch – and keeping their audience active and involved for sustained sales and growth when it comes to their books, products and business. Vervante is the only publisher that encourages our authors and customers to sell directly from your site so that you process the transaction, make more money, and more importantly – capture the customer data and build your email list. (Amazon DOES NOT share that info with you. When you publish using Amazon’s program KDP, they consider the person who buys your book as THEIR customer, not yours, so they don’t share.) For more details about how this works see: The one thing you need for a successful book launch Easy Book Sales & Processing We set up your listing on Amazon, we receive orders directly from Amazon, we process, print and ship those orders quickly and efficiently. All the details (except the email address because Amazon doesn’t share this with us) are posted to your Author Dashboard so you can check anytime and from anywhere. You can be confident that the entire process is being handled by professionals, and devote your time and attention to what matters most (writing your next book, nurturing your author platform, playing with your kids, etc.) For more details about how this works see: How order processing and shipping works with Vervante Bigger Royalties We can list your book using the Amazon Marketplace option, which offers much better royalty rates than using Amazon’s publishing program KDP. While KDP takes a 40% commission, Marketplace only takes 15% commission. We also have a strict policy against marking up postage or charging inflated “handling” fees. Some of our competitors add a markup of 33% on postage! Just think how this can really add up over time. We charge exact postage fees and no mark-ups. More Control SELL WHERE YOU WANT: Using Amazon Marketplace gives you the ability to also sell your book in other locations like your own website or other online bookstores. Keeping control of your book sales in this way gives you the ability to have the best of both worlds: A listing on Amazon that establishes your professionalism and credibility The freedom to be creative with special events and sales offers on your own website through bundles, coupons, promotions, etc. (also great for building your author platform). CUSTOM PACKAGING: The Amazon smile box is nice, but we can ensure your book stands out from the crowd with custom packaging and personalized packing slips. We offer a wide range of packaging from boxes to bags to creative options that you can customize to make your book or products really stand out. And every package we send out includes a packing slip that you can customize. GLOBAL SHIPPING: Don’t hold back! We can ship your book anywhere in the world and keep you up to date on its status. Shipping confirmation emails are sent to recipients with tracking information. And all order information such as status and tracking numbers are posted to your account online. If you have more questions about how Vervante can help you list and sell your book through Amazon in a way that benefits you - the author - we're here to help. Email us at [email protected] or schedule a call with one of our publishing experts using our online calendar.
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Planning on extra product sales this holiday season? Whether you need to print more copies, research holiday shipping deadlines, calculate postage, or just get some help with fulfilling all those orders, we can help. Preparation is the key for success – so we’ve rounded up a few tips to help you get a head start: HOLIDAY SHIPPING Did you know that because Thanksgiving falls on Nov 28 this year, the holiday shopping and shipping season here in the U.S. is a week shorter than usual? For that reason, it’s a good idea to get familiar with shipping deadlines. UPS: If you use UPS, check here for their November and December deadlines US POSTAL SERVICE: For USPS, you can check here for shipping deadlines and postage information CALCULATING POSTAGE We offer a postage calculator on the Vervante website for our customers. Here’s how to use it: Log into your Vervante account Scroll down to the Support section and select Calculate Postage You will see your products listed and their weight Below your product list you’ll see a USPS shipping calculator. You can then enter information such as destination, dates, weight, etc to calculate shipping costs. PRINTING TURNAROUND TIMES Be sure to allow time for your products to be printed as you plan your holiday sales deadlines. Turnaround time for products printed on demand is usually 3-5 business days. Due to increased volume in December, orders may take an additional 1-2 business days to print. FULFILLMENT HELP If you already printed your products and need an easy to manage distribution resource for the holidays or for any time of the year, we can help. Here’s how: Store your products in our modern warehouse facility located in Utah Provide us with order information and we will pull the required products from inventory, package and ship directly to your customers This can be done for individual orders or bulk orders Click here to learn more about our Fulfillment Services Click here to learn more about our Warehousing and Inventory Management Services
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While you're probaby still enjoying time on the beach, or just starting to think about shopping for school supplies, there's something that might not be on your radar right now, but should be - planning for holiday product sales! Honestly, the BEST time to start planning for holiday sales is RIGHT NOW. You've got plenty of time to envision, create and plan your marketing and sales campaigns, and this little head start will help you create a stress-free, successful experience. Ready? If you haven’t started planning yet but want to give your income and your business an end-of-the-year boost, now is the time for action. First, let’s talk products. Here’s a few crowd-pleasing ones perfect for holiday sales: Planners: Wow, planners are the superstars of self-publishing right now and we've got everything you need to create the perfect planner for your audience. Journals: Timeless treasures perfect for just about anyone. Books: Small books that can be sold or used for free-plus-shipping offers are very popular during the holidays. Calendars: Calendars are also a great option for client and customer appreciation gifts and to use as lead generation freebies. Adult coloring books: Create your own using holiday themes, New Year themes, or branded content that supports your products and programs. Cards of all kinds: These are great sellers, make great gifts, and can be easily customized and configured to fit your business and audience needs. Card decks, note cards, and postcards are popular, or get creative and try tarot cards, affirmation cards, or health and wellness program cards. Planning a Holiday Sales Timeline Once you’ve picked your products, it’s time for action: AUGUST / SEPTEMBER Decide on products to sell. Make a list of ideas for how you will make them unique and start writing or designing. Contact Vervante at [email protected] and request free quotes for printing, shipping timelines, etc. If you’re just adding your logo to one of our ready-made products, upload a print-ready file to your Vervante account, then order a sample copy. For customized products, finalize graphic design files and upload to Vervante account. Order sample copies for quality and proofreading checks. Have Vervante list your books and products for sale. We can list on Amazon and add it to the Vervante Bookstore online (free for Vervante authors). If you sell from your own website, start working on your landing and sales pages, set up shopping cart, plan marketing strategies. OCTOBER / NOVEMBER Put marketing plans into action. Announce special promotions, early bird sales and specials. Promote, promote, promote! Procrastinate much? For last-minute ideas in time for Black Friday, our ready-made planners, card decks, books, journals and calendars are easy and quick to set up and sell. DECEMBER Confirm Vervante holiday shipping deadlines. Attend book signings. Continue promotions, especially for New Year / 2020 products. Announce surprise last-minute deals. JANUARY Continue to promote New Year products. If 2020 planners were a hit, think about removing dates from planner and sell "undated" versions that can be sold all year long. Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans. Questions? Let us help you make the most of your holiday sales by emailing us at [email protected] or scheduling a phone call at https://vervante.youcanbook.me/.
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Mark your calendars and get ready - Amazon Prime Day (July 15 and 16) is just around the corner! If you have a book or product on Amazon (or for sale anywhere else!), this is a great opportunity to add some sizzle to your sales. Here's how: Offer a special "prime" deal for your audience Shoppers are excited and anticipating epic deals as Prime Day gets closer. You can take advantage of their attention by offering special deals directly to your audience if they purchase from your website (not Amazon!). The best way to do this is to reach out directly to your loyal customers and fans. This means sending emails to your list and posting updates to your social media. Want to stand out from the crowd? Creating special offers and promotions will get their interest - and provide real value your customers will appreciate. This is your chance to get creative by offering value-boosting extras and irresistible promotions such as: "Free plus shipping" offers where for a limited time only customers can get your book/product for free and only need to pay shipping. (This is a great one to use on social media and will also help add emails to your list). Special "prime day" packages where for a limited time several products are bundled for one low price. If your clients love packages, take it a step further by creating a subscription service and launch it on Prime Day with free extras or a special reduced rate that will catch people's attention. Record a special audio podcast or video tutorial as an extra for one of your books or products and offer it as a special bonus on Prime Day. Offer a special personal coaching session, or limited-time memberships to your masterminds or coaching groups, with any Prime Day purchase. The key here is to be creative - and add value. You don't need to reduce your prices, just give more in a way that will excited your customers and make them feel like they got the best prime deal out there! Build anticipation with sneak peeks Here's one more tip to give your Prime Day deals some extra oomph: Be sure to share "sneak peeks" of the specials you'll be offering in your newsletters, social media and emails. It's a great way to spread the word, build anticipation and join in all of the Prime Day fun everyone is having.
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Happy (Author) Independence Day! As we celebrate here in the U.S. the blessings and benefits that independence brings to our lives, we can't help but think about how this affects authors too. The world of self-publishing has opened so many doors for passionate, creative people with dreams and ideas that need to be shared with the world, and it's given them the freedom they need to write, design and share their book ideas in exactly the way the want - without holding back or changing to fit someone's ideas of what's "right." For more than 30 years, we've dedicated ourselves to providing the resources, support and guidance authors need to turn their book and product ideas into viable, thriving businesses that give them the independence they deserve. With Vervante, you have the freedom to: Be in the driver's seat for all design and content decisions, so you can create exactly what you want, and what your customers will love Create additional products that add value to your book and can create additional revenue streams List your book for sale where ever you want: We can help you list on Amazon, Barnes & Noble, Baker & Taylor, Vervante Bookstore and eBook venues including Kindle and Nook. PLUS we can also list your book through the Vervante Bookstore and personal websites Use a shopping cart solution that works best for you (we can work with ANY) Have access to a Free online storefront solution if you don't want to mess with shopping carts Be in complete control of your listing prices, discounts, special offers, etc. Gather customer emails and create a database that allows you to stay connected to your loyal fans and be free of the whims of social media for marketing and connecting with your audience Choose shipping options that work for you - and not worry about bogus additional frees Not be restricted by unnecessary contracts or high-priced publishing "package" requirements Retain all rights as sole owner of your book with our unique non-exclusive agreements Publish when you want, not when you're told to: If you are writing a book that cites current events or has a topic that is timely, bringing the book quickly to market is critical. Once you send your print-ready files to Vervante, your book can be ready to print and listed for sale in a matter of days. Sell to a global audience: We ship anywhere in the world Get all the expert help you need. We know how important it is for authors to have access to resources and guides that they trust. That's why we created a FREE Expert Guide Resource Library on our website filled with a wide range of free ebooks to inspire, educate and support your journey creating, sharing and selling books and other printed products with Vervante. If you've been thinking about writing and publishing a book, but something's held you back, we hope that this holiday inspires you to finally take the leap to assert your own independence and become the author you were meant to be. Because nothing's worse than having a dream inside you and keeping it hidden where the world can't see or benefit from it. Happy Independence Day, authors. We're excited to watch you shine!
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Not sure what print on demand means? We get asked this question a lot, and we're happy to share more about how Vervante provides Print on Demand services to help authors, entrepreneurs, business owners and more share and sell books and products on their own terms. Printing on Demand (POD) uses digital printing methods to print books and other products only in the amount needed, when they are needed. While other publishing companies may require costly minimum orders in large numbers, here at Vervante we offer Print on Demand services for any size order, printing only when you need it, to meet your budget and demand. How does Print on Demand work? An order is placed for a book or other product. We print the exact amount ordered. The order is then shipped to the customer. It’s that simple. For example: If you list your book for sale on your website and a customer orders one book, we print one book and ship it to your customer. If you have a speaking event coming up and need 25 books, we will print 25 books and send them to you. Print on Demand pricing For books or products printed on demand with Vervante, you pay only the cost of printing plus postage for shipping. With Vervante’s Print on Demand services, there are no set-up fees, no monthly minimums, no management fees and no minimum run lengths. Why use Print on Demand? No more garages filled with towering boxes of books, gathering dust and taking up space until your customers order them. No more late nights assembling shipping packages, filling them with orders and packing materials, then adding each unique address. No more hours spent in line at the post office trying to figure out postage and best shipping methods for each order. No more waste. And no more stress! Using Print on Demand with Vervante We offer Print on Demand services for books, planners, journals, information products and much more. Here is a sampling of products we can print on demand. If you don’t see what you want, please ask us about it. We love to go the extra mile for our customers! Paperback books Spiral bound books Coloring books Children’s books Saddle-stitched books Planners Journals Workbooks Binders Notepads Calendars Card decks Greeting cards Posters Post cards Certificates Newsletters Bookmarks
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