Blog Tag Archives: vip box
Creative ways to launch a book or product
Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd. #1: Launch Date Landing Page As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication. For a fun and creative example of using a launch landing page and bonuses to promote a book launch check out Scott Stratten’s “The Jackass Whisperer.” #2: Exclusive Print Run People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek. #3: VIP Boxes Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!
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3 ways to help your coaching program stand out
The coaching industry has never been hotter than it is now! The problem with big growth, however, is facing the challenge of how to stand out among your peers. No matter what type of coaching you offer – business, life, health, fitness, finance, relationships – most experts agree that focusing on 3 strategic elements is the key to elevating your presence in the industry: 1) You, 2) Your Audience and 3) the Unique Results You Get. If you are a coach and you want to stand out from the crowd, we have exactly what you need to shine a spotlight on these 3 things and give people a taste of your unique brilliance. #1 (YOU): NOTHING IS MORE PERSONAL THAN A BOOK If there was just one perfect place to share your thoughts, ideas, strategies, tips and everything that makes you “you,” then it would be a BOOK. As a coach, you are a huge part of your business brand, especially when you’re starting out, that’s why it’s important to differentiate your brand based on how YOU are different. One way to share “You” is to let people experience you in a format that’s easy to share – a book. Books and booklets are still one of the best ways to establish your authority, create a product for generating leads, support business growth, and so much more. “Free Plus Shipping” offers providing readers with free books for just the price of postage are just one of the ways to leverage a book to grow your coaching business. #2 (YOUR AUDIENCE): WOW THEM WITH A CURATED VIP BOX Another way to differentiate your coaching business is to strategically identify and connect with your audience. You must show them that you are in touch with what they need, understand their desires, and can help them reach their goals. A great product to help you connect with your audience in a very personal way is a VIP or SUBSCRIPTION BOX. Custom printed boxes filled with items can be used for a 1-time gift, an introductory offer, to welcome a new member of a program, or as an entry-level product to let people get to know you better. These boxes will wow as your clients or customers will be treated to a carefully curated assortment of goodies you decide on. Here at Vervante we can help you create a customized box with beautiful graphics on the outside, and products that can be included such as journals, daily planners, notepads, stickers, USB flash drives, card decks, and more. #3 (YOUR UNIQUE RESULTS): DAILY PLANNERS NEVER FAIL Every coach has their own “secret sauce,” that special way they connect with people and help them take action and get results. It’s your secret sauce that can help you stand out big time, and inspire people to work with you more. One of the best products we’ve ever seen for sharing a message, helping others to take action and get results, and letting your own style and personality shine through is a DAILY PLANNER. A daily planner is easy to make, share and sell. We’ve helped hundreds of coaches create their own, or customize our unbranded ones, and help them set up to share and sell through Amazon and their own website. Daily planners are great for showing how you work, providing support for action and goal-getting, and sharing your special sauce throughout in the way you do it. Daily planners are great for establishing your authority as someone you can trust. It not only provides your clients with space for daily planning but also keeps your coaching front and center in a positive and memorable way. If any of these ideas strikes your fancy and you’d like to learn more, we’re here to help. For questions email our publishing pros at [email protected]. For brainstorm sessions, schedule a 1-on-1 phone call with our CEO, Cindy Tyler, by clicking HERE.
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How to create VIP boxes for a book or product launch
Have you ever watched a YouTube unboxing video? The suspense as a delivery box is opened… the drama of slowly peeling back layers of tissue paper… the surprise and delight discovering all the goodies inside! It’s no wonder that people are hooked on these videos. It’s fun to receive a package, but it’s a much more exciting experience when it contains so much more than expected. Special packaging like this goes by a number of names: VIP Boxes, Book Launch Boxes, Planner Debut Boxes, Subscription Boxes … but the name doesn’t matter. What matters is creating a way to deliver your products in a bold, captivating, and memorable way. You can use this idea for everything from book launches and product debuts to special events and VIP deliveries. Any time you want your customer to feel extra special, VIP Boxes are guaranteed to get the job done. The beauty of this idea is that it’s very customizable. You can create as much as you want, add any products you like, and customize the design and details. Here are a few ideas to get you started: STEP #1: Start with your primary product – and add some extras: Choose items to add to your box that will complement the product ordered, or that will add value to the event or program your customer signed up for. Some ideas are: Wallet card flash drive Custom card deck Golden tickets, coupons, or bookmarks Athletic accessories (fitness bands, supplements, etc.) Notepads / Notebooks / Journals Pens, Pencils, Stationery Stickers Tote bags, pouches or pencil cases Calendar or planner STEP #2: Add a personal message: Create a card with a personal welcome message from you. Include instructions for use, affirmations, mission or mantra statements, contact information and anything else you think would be useful and elevate the experience. This will be the first thing people see when they open the box and you want to make a great impression. STEP #3: Think about presentation: Do you want the products nestled inside layers of colorful tissue paper? Add a touch of glamour with confetti? Carefully position in shredded packing paper or bubble wrap in colors that match your brand? Take a look at unboxing videos for similar products to yours for ideas on presentation, then let us know what you’d like to do. STEP #4: Choose your box size: Select a box size that is appropriate for the number of products inside. You want everything to fit snugly with just enough room for packing material so items inside won’t rattle around and your products will arrive safe and sound. (We can help you choose the right size.) STEP #5: Customize your box: A great design makes a great first impression for your customer. And it lets them know that something truly special is inside. There are two types of boxes you can choose from. We can print a custom box, like the one pictured here, or we can use a white hinged standard box and print custom labels or stickers for the lid and inside the box. Our standard white hinged boxes (also at right) are great for on-demand or lower volumes. Both are great options for delivering your product with your branded message in a super-special way. STEP #6: Warehousing, fulfillment and shipping: Special boxed items like these involve multiple parts that need to be assembled, packaged and delivered just right. Here at Vervante, we provide the resources and services you need for all types of boxes – for special launches, monthly subscriptions, seasonal or annual programs, special events and more – with storage, assembly and shipping that fits what you need. If you're ready to create a box that provides an extra special experience for your customers, we can help. Start by sending an email to [email protected] for a free quote. Let us know the products you plan on using, the box size and anything else you want for this project and we'll help you get set up. Better yet, put your head together with our CEO, Cindy Tyler, and she'll provide the advice you need for the box you want to create. (Schedule a phone call by clicking here) Here’s to creative ideas that make someone's day!
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