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Vervante • March 19, 2019

We know how important it is for authors to have access to resources and guides that they trust. That's why we're excited to share with you the new Expert Guide Resource Library on our website. Think of this as your own personal publishing library, filled with a wide range of FREE ebooks to inspire, educate and support your journey creating, sharing and selling books and other printed products with Vervante. There are currently 24 ebooks in the library with plans for more coming soon. Here's a few highlights of our most popular ebooks: Bleed and Crop Marks Guide: What you need to know when formatting print files Word Count Conversion: How many words does it take to make a book? Copyright Permissions & Fair Use guide: Answers to one of the most common issues all authors face How to Create Audiobooks: When you want to give your book a voice. How to Self-Publish: The complete guide for authors & entrepreneurs Helpful Hints for Retail Distribution: Understanding the sales and fulfillment process From Retail Sales to Royalties: How authors get paid Book Publishing Checklist: Keeping you on track from the first draft to the finish line. How to Create Custom Card Decks: One of the hottest products in publishing today. And so many more... We hope you bookmark this page and come back to visit often as we're constantly adding new ebooks to provide the support and resources our authors and clients need. For questions, free quotes, or more information please email or schedule a phone call with one of our publishing pros via the Contact Us page.

Vervante • September 16, 2015

An exercise physiologist and Women’s Body Enhancement Specialist, Joey Atlas shares his unique methods and approach through best-selling books, products and programs that have been translated into five different languages and are available around the world. He has been featured in high profile publications including Shape.com, Harper’s BAZAAR, Costco Magazine, The Times Union and OnFitness Magazine. Joey is the author of the best-selling fitness book “Fatness to Fitness” and “Naked Beauty - The SYMULAST Method” program for women who are challenged by "cellulite," particularly on the lower-body trouble-zones and problem areas. Q:  Share with us a little about how you transitioned from personal trainer to international influencer.  I have two degrees in exercise physiology and early on started out my career as a personal trainer in New York. I loved what I did, was very busy and soon had a team of trainers working for me. I really wanted to live in Florida, so eventually I sold my business, moved to Florida, and opened a training studio where I was able to share the unique methods and approach to fitness that I’d developed. Soon I got so busy that I was too busy, if that makes sense. I had trainers working for me, clients lining up, but I was always too busy and couldn’t seem to ever get caught up. Clients were lining up but I had hit the ceiling. People were on waiting lists and I couldn’t help them. I was burnt out in so many different ways. I didn’t want to stop doing what I loved, but knew there had to be a better way. That was when I started thinking about info products. I wanted to keep doing what I loved, but find a way to help more people instead of the 1-on-1 model I was currently using in my studio. That was a big paradigm shift that allowed me to follow my passion, and help people achieve better bodies, optimal fitness, and a better life. But I also knew I was venturing into an area I didn’t know much about. In 2005 I started research. I would work all day and hit the internet in my off hours. I saw people selling programs online and that grabbed my attention. The real catalyst was when I noticed Ryan Lee, a friend I attended school with when we were getting our Master’s degrees, and what he was accomplishing online. He was already leveraging the internet to help people with their health and fitness and had established a business online. I realized that what he was doing was similar to my goals, but for a different audience. I thought, “Alright, I can do this too, and in my own way.” My target market is mostly middle-aged women struggling with life’s changes, had kids and dealing with sagging and muscle-tone issues, feeling run down but wanting to get control and confidence back in their life.  Q:  How did you make the transition in your business model? It was definitely a slow transition. I knew it would take some time and effort. I had clients who were willing to work around my schedule and pay to keep me as long as possible. That helped, but the transition was still hard. I would work and train all day and then research, learn and plan during off hours. I started by putting my workouts on video. I found Vervante who produced my DVDs for me. I taught myself to build websites, pulling all-nighters and learning internet marketing. Once I started generating sales from around the world, I realized the huge potential for helping people in a much larger, more profound way. My eyes were really opened. Using info products gave me the opportunity and ability to share my expertise and expand my reach on a global scale. I started moving more and more of my business model to online versus in person. Q:  How did moving your business online versus in person impact your business and life? Once I was able to make the full shift to online only, it changed my life in the most profound ways. Back when I was trading hours for dollars, I had a hard time with life. Everything was a juggling act. When my kids were sick I had to cancel client appointments. So many things were a challenge, there was so much stress. Now, by capitalizing on the info product industry, I am literally able to help someone on the other side of the world while attending my kids’ events back home. I’ve created the opportunity in my life to be able to set my own schedule and be where I want to be when I want to be. The personal satisfaction of helping so many people around world achieve their fitness goals is inspiring and a powerful validation that this was the right choice. I’m able to serve the world instead of just my local community. Now more people can have access to my programs and methods. To be able to do this via the internet has been life-changing. It’s given me a level of freedom that is incredible, and I am truly grateful for the experience. Also, as a single father of three, (ages 11, 17 and 19), I know that this choice of business and lifestyle has impacted my kids in the best way possible. Everything I do can tremendously impact the lives of the people around you, especially your kids. I’m providing a constant example of living to your ultimate potential and creating a positive, healthy life. My kids have all picked up habits of healthy food, fitness and motivation that will stick with them throughout their lives.  Q:  What’s the secret for creating books and info products that get attention and sales? It’s critical to know your target audience intimately. If you don’t understand your target market, you can’t speak their language. They need to believe you know their problems and how to fix those problems. You have to be able to enter the conversations in their heads to create a connection. And the more they hear and read from you, the more they connect with you and trust you. I know that’s not easy for everyone to do, but it can be learned. Effective communication is essential for marketing and selling. If this doesn’t come naturally to you, there is plenty of free info out there to help you learn about marketing, communication and sales copy. The secret is research and practice; we only get better by actively doing. Q: Give us a quick peek inside how your info products work. DVDs are the staple of my business. I also have several spiral-bound manuals that are companions to the DVDs. And my book, “Fatness to Fitness,” is a traditional perfect-bound print paperback that I sell on Amazon and use as a bonus gift we include with orders. Having a book is a key ingredient for my business – it’s sales, lead generation, marketing, trust-building and loyalty-building. When I include it with orders for free, it’s an unexpected bonus that helps them feel value, and a great companion to what they bought.  Q:  What’s your favorite way to boost creativity and inspiration? I’ll go do something active, of course, like standup paddle boarding in the ocean or riding bikes with my kids. When I’m out and ideas strike, I use a voice recording app on my phone to save them. Also, when I’m out shopping or running errands and around town I make it a point to listen to conversations that happen normally and randomly around me. Whether I’m in Whole Foods or a fitness area or the coffee shop, I’ll pick up on topics that apply to my business and get ideas. For example, I’ll hear someone talk about a technique that is wrong and I think, “Wow, people still need to learn about this!” Then I’ll go home and write an article or outline an idea for a new DVD or guide. I get endless inspiration this way. Q:  Any advice or things you would have done differently? Don’t copy what you see other people doing. Learn from them, model them, but make sure the raw material comes from deep inside you so that it’s genuinely unique and connects with the right people. Don’t pay attention to people around you who put you down. Let them say what they want, but don’t let them make decisions for you. Find a good publisher to work with. Vervante has been fantastic from Day One. They’ve been so helpful and I trust them deeply. Do your research: For the first year or two, I read all incoming email replies and support emails and comments to my articles and blog posts. I wanted to hear from people, enjoyed connecting and I wanted to know how I was affecting them. I was able to get deeper insight into their challenges, want they want, how I was helping them. This was instrumental in the development of future ideas and products for my business.  Five Fun Facts about Joey Favorite author: Napoleon Hill.  I also admire Tony Little and consider him a source of inspiration. Words you live by:  So many, but here’s one: You’ve been given the ultimate gift of life. It’s up to you to make the absolute most of it! One thing about you that would surprise people:  I’m an amazing cook. I love to create food that is both healthy and delicious – and it’s not all kale! What makes you happy? It’s the simplest things, really. Like hearing my kids laugh. Your favorite meal:  Authentic brick oven pizza. Yes, I eat carbs! Visit Joey's helpful blog and learn more about Joey Atlas and his programs at www.JoeyAtlas.com.

Vervante • March 5, 2015

We really loved this month’s interview with professional videographer Matthew Peet of Re-Peet Productions. Why? Because he’s fun, he loves to make his clients smile, is cool under pressure and isn’t afraid to share what he did wrong when using DVDs in his business – and how those lessons learned have benefited his clients and business after all. Meet Matt and learn about how he uses DVDs to create a life-long impact on his clients. Matthew Peet: Re-Peet Productions Matthew Peet’s mission is simply to create awesome videos that meet the needs of his clients as he creates videos for corporate, weddings and special events. He recently shared his thoughts with us about his experiences creating and duplicating DVDs for his clients and some tips for others who are thinking of using similar on-demand services.   Working with Vervante: I am a professional videographer so I have many DVD projects that I produce using Vervante’s on-demand services for my newlywed and corporate clients. I found Vervante through a personal referral several years ago and have been using them ever since.   Vervante’s no minimums policy works perfectly for my wedding video clients. The DVDs I produce for them are mailed 5 at a time directly from Vervante to the newlyweds’ doorstep so they can have one and they can share 4 with their friends and family. Plus, the fact that I can upload my logo to the package information is just icing on the cake!   I also love how I have access to templates for everything I would ever need to create. I create many DVD’s so I have a template in InDesign that I work from but I am working on writing an eBook now and seeing how easily Vervante was to use for DVD’s I’ll probably give their book publishing services a try.   Finally, Vervante’s customer service is outstanding. I’ve had a couple instances where I messed up in my design and had some questions on how to fix it and my email was responded to immediately. I always dread dealing with customer support but dealing with Vervante customer support is a delight. Also the free gift at Christmas was a much appreciated surprise.   Publishing Insights: One thing I wish someone had told me before I began the publishing process for these DVDs? Don’t try and do it on your own. I wasted way too much time and money trying to do what Vervante does.   Last year I received a Canon printer that prints on DVD’s so I thought I would give it a shot. I ordered printable DVD’s, DVD cases, and spent some money on nice paper. After three weddings, lots of wasted paper and ink, hours of frustration, and inferior quality when compared to Vervante, I decided I was going to cut my losses and go back to using Vervante. The turnaround time and quality Vervante offers can’t be beat! It saves me HOURS of having to print, cut, edit, and repeat. I send in my Disc image and DVD case image and wait for it to be added to my account, I hit order and I’m done. My clients are happy, I’m happy, and it’s worth every penny.   You can learn more about Matthew and Re-Peet Productions at www.repeetproductions.com. If you enjoyed this article, and would like to be featured in a future Vervante author interview, please email us at [email protected].  

Vervante • February 10, 2015

We’ve noticed that everyone is using CDs and DVDs lately for everything from list building and information products to coaching and training programs. If you’re thinking about using discs to share your message and support your business, Vervante offers cost-effective solutions for producing and distributing high quality CDs or DVDs in professional-grade packaging to your customers worldwide. Need 1, 100 or 500? You got it. Need 1,000 or 5,000? No problem! Yes, we can handle any size order. Do you have a CD or DVD that you really want to get out to a larger audience? If you’re ready to take your audio or video presentations and send them out by the hundreds or even thousands, you’ll want to know about disc duplication and replication services. What's the difference between disc duplication and replication? Duplication is the process of recording or "burning" content onto blank CD or DVD discs. This is perfect if you want to make copies of a disc you already have in amounts of 500 or less. If you’re looking to create a whole lot more, disc Replication is for you. Replicated discs are manufactured from a glass master. The glass master is used to develop a stamper. The stamper is loaded into an Injection Molding machine that creates the replicated CD or DVD. Replicated discs are less expensive than duplicated on-demand discs if you need 500 discs or more. If you love the idea of creating CDs or DVDs but need a little inspiration, here are a few ideas: Educational business series Meditations & spirituality Professional self-help guidance Exercise videos Cooking tutorials … The sky is the limit! Your expertise can make a positive difference in your audience’s lives. And we are here to help you make it happen! Check out more about our CD/DVD services by clicking HERE, or send us an email at [email protected] to chat with our CD and DVD specialists.

Vervante • April 29, 2014

Have you ever thought about creating a CD or DVD to support your business and boost your income? It’s a lot easier than you think – and we’re here to help you every step of the way.   We can produce high-quality audio CDs and video DVDs – and we can ship them anywhere in the world in professional-grade, branded packaging with no minimums and no set up fees.   Need some ideas? How about: Guided meditations Educational series Exercise programs Cooking tutorials Free resources as lead generators  It’s as simple as 1-2-3. Upload your audio or data files – or send us a DVD master – and we put your content on the exact amount of CDs or DVDs you need. Need 1? You got it. Need 1,000? No problem!

Vervante • June 26, 2013

Easy tips to make sure your CD tracks are always named correctly If you have produced a CD – or are planning on one in the near future, it’s important that you understand the important of adding Gracenote to your project to ensure that the message in your CDs comes through loud and clear. A universally-recognized, easy-to-use, online track-listing database, Gracenote allows authors to register each of their tracks for free and assign information to each one including author, album, genre and track titles. Once the information for a CD has been submitted to Gracenote, the data will be available to anyone who has a copy of the same CD- and best of all, it’s FREE! Our new expert guide for using Gracenote, available in the Resource Library on our website, shares simple instructions for registering your audio files so that you can rest confident knowing that your music or your message are coming across loud and clear – in every way. ** To access the Gracenote Expert Guide in our Resource Library, just click HERE.

Vervante • November 12, 2012

Did you know that you can turn your CDs and DVDs into awe-inspiring products with the simple addition of unique and customized packaging? Everyone knows that a signature sky-blue jewelry box is bound to have something truly spectacular inside. The packaging of an item can say a thousand words about the content before it is even opened. Your CDs and DVDs can also have their own custom and colorful packaging that proclaims their value from the moment they are received in the mail. Whether you mail discs to your target audience as complimentary lead-generators, send them as part of a subscription program or provide information and products via CD or DVD as part of your business, the way that you package your discs offers valuable opportunities that shouldn’t be overlooked. Vervante’s custom disc self-mailers have the power to deliver a high-impact first impression from the moment they reach their destination. Your disc, already packed with value, become an awe-inspiring product with the simple addition of its own unique and customized packaging. Produced in cover weight stock, durable and beautiful, these self-mailing packages created exclusively for CDs and DVDs offer valuable real estate for sharing your branding and your message. Vervante’s self-mailer can be printed in full color on both sides, and is available in two sizes, the larger one allowing for the insertion of a folded insert. Just think of it! Your custom design can include your business or personal branding, a message to the recipient, a special offer, instructions or other information that compliments the content of the disc. You name it, the sky is the limit – and you’ll rest easy knowing that your message is being delivered with the ultimate in impact and memorability. No matter if you need 5 or 5,000, our team works with you from creation to delivery, ensure a value-packed and cost-effective experience. Each client receives the same care and attention and each mailer will be created to captivate your audience and make them feel like this is a very special gift they have received.