As you’re preparing for holiday launches, end-of-year products, and promotions for the New Year, don’t forget that it’s also a great time to think about ways to show your gratitude for the customers, fans, and followers that have helped make your business a success.
Thanksgiving will be here sooner than you know it, and how great would it be to have something special ready to go to show your gratitude? That’s why we rounded up some quick and easy ideas for showing special people how much they mean to you.
Gratitude Gift Ideas Handwritten Cards or Letters: An email is nice, but the power of the handwritten letter is second to none. Take a moment to write a note or letter to show your gratitude. Writing on company letterhead will do, but to really make it special, create greeting cards, postcards, note cards or special stationery just for this occasion. Check out this article, "How to create holiday cards," for ideas that we can help you quickly create.
Certificates: Send something fun in the form of a personalized certificate they can hang on the wall, on the fridge, or for a laugh and a smile. We can help you create certificates with custom designs, then insert names or content to make them each unique. Check out this article, "How to create personalized certificates," for more information.
Stickers: Who doesn't love stickers? If you like the idea of sending custom stickers with your own branding, design and message as gifts, we can help you create them. Learn more on our blog by reading "How to Create Your Own Stickers."
Door Hangers: These are easy to create and can be customized with any design. If you missed last week's newsletter about these fun products, check out the details and ideas on the blog here: "How to Create Custom Door Hangers"
Simple Gifts: Sending a small gift that is useful or uplifting is another great way to show your gratitude. We offer products like these listed below that can be customized by adding your logo, then sent as gifts. Check out our Samples Page or watch any of our videos on the Video Vault page to see everything we have to offer, then contact our publishing team for quotes and information.
Gratitude doesn’t need a season, but we know that with Thanksgiving approaching here in the U.S. it’s definitely on everyone’s minds. As prep begins for holiday launch season, it's worth the time to take a moment and let people know how special they are.
So many times we talk about how important value is for us and for you. The value of the products we produce, the value of the service we provide, and the value all of that brings to your experience and the ultimate experience of your customers.
Value is very important to us as we address questions about why our products can sometimes cost more than similar ones from places such as Amazon or printers in China. The answers have a lot to do with value. Higher quality and value often mean a higher price tag, and the reasons this is a good thing are what we're sharing here so you can pass it on down to your customers too.
Why our products are sometimes more expensive
Unlike Amazon or printers in China, we are a small U.S.-based business that makes and prints custom products with specialty add-ons such as tabs, stickers, etc., and often in just minimum order quantities of 25. We feel that there is just no comparison in the difference of quality and customer service when you look at products mass-produced, versus those that we print in small batches here in the U.S.
We put a high value on quality. Trying to compete with the low cost of large print runs overseas while maintaining strict standards of high quality for our product is just not possible. Our goal is provide the best quality, service, and experience when it comes to printing your products. This means your product will cost more than those you see on Amazon, but there is much to be said to justify that higher cost.
How to support high-dollar product sales
We print and ship thousands of products each week that our customers then re-sell either on their own website or on Amazon. Many of these authors and entrepreneurs point out in their sales and marketing the differences in quality for their products, highlighting that they are handmade in the U.S., in small batches, and provide an elevated look, feel, and experience.
Information to consider and include on your sales page:
Printed in the U.S.
Printed in small batches with love and exceptional care
Printed and shipped from our own facilities in Utah
Manufactured and shipped by a woman-owned business
Products are handmade using high-quality components that last longer
Each product is an original that is custom manufactured
Supports local economy and provides jobs for our community
The increased cost of raw goods, including paper and ink produced in China, has been impacted since COVID
Here's what we think is the best reason of all to share why your products cost more, and have more value: Your products have been custom-designed to serve a specific need or audience as opposed to generic products targeted to a mass audience. Your independent ideas, experience, inspirations, and values are imbued throughout each product you create with us. They carry a unique message, content, ideas, and goals from someone who is truly invested in making their customer's lives better, stronger, and happier in so many unique ways.
We hope this helps you to understand a little more about the importance we place on value throughout everything we do, and helps you to share that passion with your customers too.
Many of our customers like to include additional items in the packages we send out to their customers. For example: adding stickers, bookmarks and colored pens with a daily planner. Or crystals and pretty bags with tarot card decks. These extra items are called "Supplied Items" and our fulfillment service team can include them in your packages when we ship out your orders.
Some examples of supplied items our customers use include:
We also have a video on our website that details this process that you can see on the Video Vault page or by clicking HERE.
How Supplied Items Work
Using the instructions below, send us the extra items you would like included in your shipments.
We store them in our warehouse
When an order comes in for fulfillment, we add them to the package according to your instructions.
The printed item and supplied items are shipped to your customer
How to send supplied items
We're happy to announce that to make the process for sending us your supplied items even easier, we've added a new feature in your Vervante Author Account. Just log in, look under the section titled "Send Items to Vervante" and click on the Supplied Items link (as seen in this image).
PLEASE NOTE:Please use this form for sending us supplied items (even if you've done it a different way before). This will alert our receiving team so when items arrive we'll be ready and know exactly what to do with them. You can even use a link included in the form to send us a photo of the items. This is very useful to help our team identify items when they arrive at our warehouse.