The coaching industry has never been hotter than it is now! The problem with big growth, however, is facing the challenge of how to stand out among your peers. No matter what type of coaching you offer – business, life, health, fitness, finance, relationships – most experts agree that focusing on 3 strategic elements is the key to elevating your presence in the industry: 1) You, 2) Your Audience and 3) the Unique Results You Get.
If you are a coach and you want to stand out from the crowd, we have exactly what you need to shine a spotlight on these 3 things and give people a taste of your unique brilliance.
#1 (YOU): NOTHING IS MORE PERSONAL THAN A BOOK
If there was just one perfect place to share your thoughts, ideas, strategies, tips and everything that makes you “you,” then it would be a BOOK.
As a coach, you are a huge part of your business brand, especially when you’re starting out, that’s why it’s important to differentiate your brand based on how YOU are different. One way to share “You” is to let people experience you in a format that’s easy to share – a book.
Books and booklets are still one of the best ways to establish your authority, create a product for generating leads, support business growth, and so much more. “Free Plus Shipping” offers providing readers with free books for just the price of postage are just one of the ways to leverage a book to grow your coaching business.
#2 (YOUR AUDIENCE): WOW THEM WITH A CURATED VIP BOX
Another way to differentiate your coaching business is to strategically identify and connect with your audience. You must show them that you are in touch with what they need, understand their desires, and can help them reach their goals.
A great product to help you connect with your audience in a very personal way is a VIP or SUBSCRIPTION BOX. Custom printed boxes filled with items can be used for a 1-time gift, an introductory offer, to welcome a new member of a program, or as an entry-level product to let people get to know you better.
These boxes will wow as your clients or customers will be treated to a carefully curated assortment of goodies you decide on. Here at Vervante we can help you create a customized box with beautiful graphics on the outside, and products that can be included such as journals, daily planners, notepads, stickers, USB flash drives, card decks, and more.
#3 (YOUR UNIQUE RESULTS): DAILY PLANNERS NEVER FAIL
Every coach has their own “secret sauce,” that special way they connect with people and help them take action and get results. It’s your secret sauce that can help you stand out big time, and inspire people to work with you more.
One of the best products we’ve ever seen for sharing a message, helping others to take action and get results, and letting your own style and personality shine through is a DAILY PLANNER.
A daily planner is easy to make, share and sell. We’ve helped hundreds of coaches create their own, or customize our unbranded ones, and help them set up to share and sell through Amazon and their own website.
Daily planners are great for showing how you work, providing support for action and goal-getting, and sharing your special sauce throughout in the way you do it. Daily planners are great for establishing your authority as someone you can trust. It not only provides your clients with space for daily planning but also keeps your coaching front and center in a positive and memorable way.
If any of these ideas strikes your fancy and you’d like to learn more, we’re here to help. For questions email our publishing pros at email@example.com. For brainstorm sessions, schedule a 1-on-1 phone call with our CEO, Cindy Tyler, by clicking HERE.
Looking back, 2019 was a big year for us here at Vervante. We debuted new products, enhanced and upgraded others, and found new and exciting ways to inspire and support you as you build businesses, create legacies and made dreams come true.
Your ideas have ignited a fire in us to continually find new ways to improve and excel in everything we offer. The New Year is going to be filled with amazing new debuts, but for this last newsletter to you we're presenting our Best of 2019 to wrap up the year with a big sparkly bow.
#1 Author Spotlights
The best thing about our business is you, so we figured why not shine a spotlight on the products, actions and creative things you're doing to inspire us all? The Vervante Author Spotlight Series featured a group of men and women with very different stories, backgrounds, ideas and products - but all of them had in common that they followed their heart and took action to share their ideas with the world. We hope they inspired you too!
#3 Subscription Boxes & VIP Boxes
If you're looking for a creative, bold and attention-getting way to share your book or product, this could be your answer. Subscription boxes aren't just for beauty products or fashionista's, but a way to curate a collection to fit any industry, theme, or idea. Creating your own or want to get your book product added to someone else's might be just what you need to breakout in 2020. How to Create VIP boxes for a book or product launch
#4 What Authors Need to Know
No matter what type of book or product you create, if you plan to directly quote, excerpt, or reproduce someone else’s work, to protect your work and your business you need to know if falls under the fair use umbrella or needs permission. Here's the link if you missed it (be sure to bookmark for future reference): "Can I quote that?"
#5 The Power of Community
Vervante CEO Cindy Tyler announced something special this Fall and we were so touched with the outpouring of support it brought in. Vervante, along with a team of dedicated professionals are rallying around Paralympic Snowboarder Brittani Coury. She holds numerous world titles and won a silver medal. She is also an amputee, and as a Paralympic Athlete she has had to overcome some serious hurdles in her life well beyond losing a limb. Her story inspired us, and we're all in to help her share it with as many people as she can. Watch for more updates this year as Brittani travels the world sharing her story, continues to train to represent the Unites States in the next Paralympics, and debuts her first book. We hope you'll join Brittani Nation to support her - and the message she shares that can benefit all.
There you go - the best and brightest of 2019! We loved spending the last year with you and look forward to even more inspiration and progress in 2020. Here's to you - and your best year yet!
A successful book or product launch needs one thing: An Audience
You can have fancy social media, dazzling design and over-the-top content, but if you don’t have an audience, you won’t make the sales.
Successful authors understand the importance of building an audience BEFORE they launch – and keeping their audience active and involved for sustained sales and growth when it comes to their books, products and business.
If you're looking for a New Year resolution, this is it! Start building your audience contact list now.
We're talking about much more than just posting on social media. With algorithms that are constantly changing, you can't rely entirely on social media for keeping in touch with your audience. Recent changes to Facebook and Instagram algorithms resulted in influencers with thousands upon thousands of follows realizing their posts weren't getting seen. A few small technology tweaks and they'd lost access to audiences they'd spent years building up.
The answer is simple - creating and maintaining a contact list for fans and follows that allows you to reach out directly - through email, phone or mail - gives you both control and confidence that you can always reach out whenever you need to.
You already have the tools for creating an audience at your fingertips, you just need to use them. You can use any number of services (free or paid) to keep track of and communicate with your connections such as MailChimp, Constant Contact, Infusionsoft, and many others. Once you have this set up, you can grow your audience using:
Social Media: Ask fans and followers to sign up for your newsletters or opt-in for important updates via email.
Live Events: Speaking from the stage, networking meetings, holiday celebrations - these are all great opportunities to connect with and invite potential clients or customers to join your list.
Partnerships: Telesummits, joint ventures, any opportunity to put your heads together to reach more people is golden for growing everyone's list together.
Current and Past Clients and Customers: Don't forget about the fans you already have. If someone purchased your book or product, invite them to join your VIP list for a backstage pass to current events and future launches.
Vervante Customer Access: Don't forget about the unique opportunity we offer all Vervante customers: complete access to your customer's contact information for list and audience growth. The best audience member is a loyal, satisfied client and we give you full access to that.
As you plan for 2020 and future book or product launches, prioritizing list growth is one of the best actions you can take right now. And using Vervante for your print and publishing needs will help you accomplish your goals with access to satisfied clients and customers as part of a loyal and active audience.