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What is the difference between print on demand and drop shipping?

by Vervante •

"What is the difference between “print on demand” and using bulk printing and then drop-shipping? BTW, what does it mean to “drop-ship” something?"

If you’ve ever wondered the same thing, we get it. In fact, we’ve been hearing this question a lot lately, so we wanted to give you the scoop on how these two different types of printing and fulfillment work.

What is Print On Demand?
Print on demand (POD) uses both digital and inkjet printing methods to print books and other products only in the amount needed, when they are needed. Here's how Print On Demand works:

  • An order is placed for a book or other product.
  • We print the exact amount ordered.
  • The order is then shipped to the customer.
  • You only have to pay for printing when an order is placed.

Here are two scenarios to illustrate how this works:

  • If you list your book for sale on your website and a customer orders one book, we print one book and ship it to your customer.
  • If you have a speaking event coming up and need 25 books, we will print 25 books and send them to wherever you need them.

How does Bulk Printing work?
When it comes to bulk printing, the more you print, the lower the price per product. Bulk orders are perfect if you:

  • Are planning a big book or product launch
  • Are headlining an event and plan to make an offer from the stage
  • Have products for workshops and programs that enroll throughout the year
  • Travel often, giving presentations and offering back-of-room sales
  • Anticipate extra sales from joint ventures or media appearances

 Minimum Order Quantity
We're often asked: "What quantity do I need to order to get bulk discounting?"

When discussing bulk orders, it's important to understand Minimum Order Quantity, or "MOQ." Minimum Order Quantity refers to the fewest number of units required to be purchased at one time in order to place an order. The main reason for minimum order quantity is due to the upfront fixed costs associated with setting up a custom print job. Minimum order amounts can vary as well, depending on the product.

The deciding factor on whether you can use Print on Demand, or MOQ Bulk Order printing, depends on the type and complexity of product. We've created a graphic you can see here that lists many of the products we provide and whether they are POD or MOQ. For example:

  • POD: Card decks, paperback books, notepads, and saddle-stitch booklets
  • MOQ: Hardcover planners and books, kiss-cut or die-cut stickers, and anything with foil stamping or wire-o binding

You can see and download this graphic from our website Expert Guides page, or download it directly by clicking here: POD vs. MOQ

The MOQ for hardcover products is 25 and we offer quantity discounts for orders of 25 or more. To find out what the minimum order amount is for other types of products, please reach out to us either using the "Get a Quote" link on our website, or by emailing customerservice@vervante.com.

Bulk Order Drop-Shipping
In order to take advantage of lower pricing per product, many of our customers choose to have their products printed in bulk and then stored in our warehouse until they need them. Drop-shipping is what happens when we receive notification that 1 or more of those products need to be pulled from inventory then sent to a customer. For every drop-ship order, we charge small order and pick fees to cover the cost of the shipping package/box and the labor to pull the item from inventory.

  • Here is how it works, step-by-step:
  • Products are printed in bulk and stored in our warehouse
  • We receive a fulfillment order for your product.
  • We pull that product from inventory and drop-ship it directly to your customer.

Which method is best for you? The answer depends on your budget, your business, and which way works best for getting your products where they need to be. Our team is happy to help you figure out which is best for you, just email us at customerservice@vervante.com.

We hope this helps clarify the differences and benefits for both Print On Demand (POD) and using Bulk Printing with Drop-Shipping. If you have any questions about using POD, Minimum Order Quantity discounts, or bulk printing, storage and fulfillment services, we’re here to help.


Why Amazon isn't best for selling books

by Vervante •

As you prepare for holiday product launches and sales (yes, it's that time already!), one thing to consider is where you're selling your products online. While Amazon is often the first place many people think of, that doesn't mean it's the ONLY place. In fact, after taking a close look at your business and goals, the best place might be one that you control yourself.

Using your own website gives you great control over your sales - and often greater profit. But if you don't want to deal with processing credit cards, or are looking for a secondary place to sell where you have more control, the Vervante Bookstore might be the perfect solution.

The Vervante Bookstore is an online storefront solution we offer exclusively to Vervante customers. It allows you to direct customers from your website or social media to your own product page in the Bookstore. We will process the credit card transactions and manage fulfillment and distribution.

This is a valuable option if you just don't want to deal with credit card processing and a merchant bank. All you need is a simple landing page and we take care of the rest.
 
Here are a few highlights of the advantages and rewards the Vervante Bookstore provides: 

  • Online Storefront: Vervante authors can have product pages created for all their products 
  • Author Bio Page: Similar to Amazon’s author bio pages, connect with your customers by sharing your story.
  • Always In Stock: If you are using our print-on-demand (POD) services, your book or printed product is guaranteed to always be in stock.
  • Peek Inside: Just like Amazon’s “Look Inside” feature, customers can see a sample of your book’s interior.
  • Easy Sales Solution: You don’t need to set up complicated shopping carts or sales pages, we handle that for you.
  • Database Growth: You have full access to your customer’s data.
  • Higher Profits: You set the retail price for your product and pay us a 10% transaction fee. The buyer selects and pays for the shipping and postage. These are some of the best royalty numbers in the industry!
  •  Full Access: You can login to your Bookstore account at any time to view activity, including customer data and email address.
  • Book Launch / Pre-Order Support: Planning for a big holiday launch? Debuting a new daily planner for the New Year? You can use the Bookstore for pre-orders. Shipping estimates can be changed to show pre-order status and expected ship dates.

How to set up your sales pages in the Vervante Bookstore

Log in to your Vervante author account on our website, then navigate to the Vervante Bookstore page under the Services Menu. On that page you will see information about pricing and sales, a calculator to help determine royalties, and directions for submitting books or products to be listed in the Bookstore.
 
Once your listing is ready, each product will have a unique URL that you can use to direct online traffic to the sales page. If you would like to revise the product descriptions or your author page, please send requests with the final, approved content to customerservice@vervante.com
 
If you like the idea of additional places to sell your products instead of (or in addition to) Amazon, the Vervante Bookstore provides an easy, effective and streamlined way to connect with your customers, streamline credit card sales, and get your books and products where they need to be. If you're interested in using this resources, or need help activating this option for products you already produce with Vervante, email us at customerservice@vervante.com or set up a call using our online scheduler.


Publishing deadlines for holiday sales

by Vervante •

If the holiday décor we see showing up on retail shelves is any kind of clue, it’s time to start getting ready for holiday sales. If you have any plans for creating or promoting books, journals, daily planners or other products for the holidays, it’s time to take action. We’ve been doing this for decades, so trust us, it’s never too early to get started. Here is our best advice for getting ahead of the curve and planning for a successful holiday sales season.

SEPTEMBER / OCTOBER

  • Decide on products to sell. Make a list of customizations. Contact Vervante at sales@vervante.com and request free quotes for printing, shipping timelines, etc.
  • If you’re just adding your logo to one of our ready-made products, upload print-ready file to your Vervante account, then order a sample copy to see it in real life.
  • For customized products, finalize graphic design files and upload to Vervante account.
  • Order sample copies for quality and proofreading checks.
  • If you are going to sell from your own website, start setting up your shopping cart and test it out thoroughly to make all systems are a go.
  • If you don’t have a website or shopping cart, we can list for you on Amazon or through the Vervante Bookstore.

NOVEMBER

  • Put marketing plans into action. Announce special promotions, early bird sales and specials. Promote, promote, promote!
  • Did time get away from you? For last-minute ideas in time for Black Friday, our ready-made planners, card decks, books, journals and calendars are easy and quick to set up and sell.

DECEMBER

  • Confirm Vervante holiday shipping deadlines (see below for details).
  • Attend book signings. Continue promotions, especially for New Year / 2023 products.
  • Announce surprise last-minute deals.

JANUARY

  • Continue to promote New Year products.
  • If 2023 planners were a hit, think about removing dates from planner so it can be sold all year long.
  • Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans.

Holiday Shipping Guide
If this is your first holiday season working with Vervante, click here to read all about how order processing and shipping works with our services: “How order processing and shipping works.”

If you’re planning on a holiday launch, or would like your product to arrive by the end of December, it’s important to include shipping as a big part of your planning. Delivery speed, cost, and customer satisfaction are all affected by the way your products are shipped to your customers.

Orders are shipped according to the method you or your customer select. If you have a new product or dated product such as a planner, we recommend using Priority Mail the last six weeks of the year.