Adult coloring book popularity has skyrocketed the past couple years, and shows no sign of slowing down. That's why it's the perfect time to make your very own coloring book.
If you like the idea of creating a high-quality coloring book - for adults or for kids - here are 7 steps to help you get started:
TIP #1: Paper thickness: Coloring books can be printed single-sided or double-sided. If you choose to print double-sided, a thicker-weight paper won't bleed through. We recommend 28# paper.
TIP #2: Perforated pages: Give your customers the chance to show off their work by perforating the pages so they can easily be removed and shared.
TIP #3: Create an experience: Help your coloring book to stand out from the crowd by offering a complete experience by including complementary products like coloring pens, stickers, blank journals for doodling, postcards, CDs with soothing music, etc.
TIP #4: You don't need to be an artist: If your artistic talents don't go beyond sketching stick figures, no worries! There are thousands of royalty-free stock images available for purchase online that can be used to create coloring books.
TIP #5: Spiral binding or saddle stitching are perfect if you want the coloring book to lay flat. We can creating coloring books using any binding you want, though, including saddle stitch and perfect bound.
TIP #6: Children’s books can be transformed into coloring books: Remove the color from illustrations in a children’s book to create a coloring book. For adult coloring books, use images that continue the theme of your main book.
TIP #7: Turn heads by printing horizontally! Most coloring books are printed vertical, so creating one that is horizontal with spiral binding that allows it to lay flat will definitely make yours unique!
Excited about coloring? We are! And we're here to help you if you're ready to create, print and sell coloring books too. Here are a few things to inspire and help you get started:
Download a free 5-pack of coloring pages on us by clicking HERE.
Want to know the best time to promote your new product?
Before it's officially available!
Preselling is a powerful marketing strategy that everyone can benefit from. The presale period is so important, in fact, it should be the centerpiece of your marketing and promotional campaign. What is a presale? It's that period of time when you're in the final stretch, polishing up your new product and preparing for the big launch, but not quite ready to print and ship.
Presales offer several big benefits
#1: Takes the guesswork out of knowing how many books, etc to print ahead of time if you want to use bulk printing
#2: Helps offset the cost of printing, marketing, etc. by collecting payment for the product before you officially launch it.
#3: Generates good "buzz" to support stronger sales
How to generate interest in preorders
Preorders work wonders for building buzz and building excitement about your upcoming launch. They can lead to more sales initially and lead to sustained sales over time as well. But how can you convince readers to buy a product when it isn’t available to read yet?
Offer free swag: This is a popular strategy, and it works! Give readers an extra incentive to preorder and something that offers instant gratification to hold them over until official launch day.
Send a digital gift pack: If you're on a budget, this is a more economical version of swag. Send them downloads, recordings, exclusive short stories, extras they can print and add to the planner, etc.
Form a fan squad: If you have a group of friends and fans who are excited about your upcoming launch, harness that power by asking them to be your official launch team. Send them early copies so they can leave reviews and recommendations. Let them share details about the new book on their own social media and give them special links to let their followers pre-order.
Use your social media: Give your social media images an update by adding information or images about your upcoming launch. Have a strategy that takes readers on a journey to get them invested and excited such as cover reveals, printing snapshots, excerpts and more.
Send an email to subscribers: If you have a mailing list, (every author should), then you already have a group of people who are interested in what you are doing. Send them updates, build the excitement, and give them exclusive offers to support your presale offer.
How to set up your products for presales
It's easy to offer presales, here's what to do:
Set up a landing page and allow customers to pay you for the product ahead of time. Be sure to communicate clearly when customers should expect to receive their purchase.
At the close of the presale window, let Vervante know how many you need printed.
Send us an export from your shopping cart of all presale orders and we'll ship your planner or product to each of your customers.
Each person's situation might be different, so if you are planning on offering presales, it's always a good idea to consult with our publishing team so we can make sure you're optimizing each step. Just reach out at firstname.lastname@example.org or schedule a 1-on-1 call using our online scheduler.
There's a lot of media and news swirling around USPS these days and how the pandemic has affected shipping rates. We've heard from many of you, so we checked our numbers to give you an idea of how shipping times are being affected. This chart shows the average number of days it took for packages to be delivered both in the U.S. and internationally using USPS services between June 1, 2020 and August 20, 2020.
Bottom line? Packages are still moving, but it's always good to include some extra time into your plans as the holiday and end-of-year sales season approaches.
For more information on shipping, postage and setting up your shopping cart click HERE. If you have any questions or need help, we're here for you at email@example.com.