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Why Amazon isn't best for selling books

by Vervante •

As you prepare for holiday product launches and sales (yes, it's that time already!), one thing to consider is where you're selling your products online. While Amazon is often the first place many people think of, that doesn't mean it's the ONLY place. In fact, after taking a close look at your business and goals, the best place might be one that you control yourself.

Using your own website gives you great control over your sales - and often greater profit. But if you don't want to deal with processing credit cards, or are looking for a secondary place to sell where you have more control, the Vervante Bookstore might be the perfect solution.

The Vervante Bookstore is an online storefront solution we offer exclusively to Vervante customers. It allows you to direct customers from your website or social media to your own product page in the Bookstore. We will process the credit card transactions and manage fulfillment and distribution.

This is a valuable option if you just don't want to deal with credit card processing and a merchant bank. All you need is a simple landing page and we take care of the rest.
 
Here are a few highlights of the advantages and rewards the Vervante Bookstore provides: 

  • Online Storefront: Vervante authors can have product pages created for all their products 
  • Author Bio Page: Similar to Amazon’s author bio pages, connect with your customers by sharing your story.
  • Always In Stock: If you are using our print-on-demand (POD) services, your book or printed product is guaranteed to always be in stock.
  • Peek Inside: Just like Amazon’s “Look Inside” feature, customers can see a sample of your book’s interior.
  • Easy Sales Solution: You don’t need to set up complicated shopping carts or sales pages, we handle that for you.
  • Database Growth: You have full access to your customer’s data.
  • Higher Profits: You set the retail price for your product and pay us a 10% transaction fee. The buyer selects and pays for the shipping and postage. These are some of the best royalty numbers in the industry!
  •  Full Access: You can login to your Bookstore account at any time to view activity, including customer data and email address.
  • Book Launch / Pre-Order Support: Planning for a big holiday launch? Debuting a new daily planner for the New Year? You can use the Bookstore for pre-orders. Shipping estimates can be changed to show pre-order status and expected ship dates.

How to set up your sales pages in the Vervante Bookstore

Log in to your Vervante author account on our website, then navigate to the Vervante Bookstore page under the Services Menu. On that page you will see information about pricing and sales, a calculator to help determine royalties, and directions for submitting books or products to be listed in the Bookstore.
 
Once your listing is ready, each product will have a unique URL that you can use to direct online traffic to the sales page. If you would like to revise the product descriptions or your author page, please send requests with the final, approved content to customerservice@vervante.com
 
If you like the idea of additional places to sell your products instead of (or in addition to) Amazon, the Vervante Bookstore provides an easy, effective and streamlined way to connect with your customers, streamline credit card sales, and get your books and products where they need to be. If you're interested in using this resources, or need help activating this option for products you already produce with Vervante, email us at customerservice@vervante.com or set up a call using our online scheduler.


Publishing deadlines for holiday sales

by Vervante •

If the holiday décor we see showing up on retail shelves is any kind of clue, it’s time to start getting ready for holiday sales. If you have any plans for creating or promoting books, journals, daily planners or other products for the holidays, it’s time to take action. We’ve been doing this for decades, so trust us, it’s never too early to get started. Here is our best advice for getting ahead of the curve and planning for a successful holiday sales season.

SEPTEMBER / OCTOBER

  • Decide on products to sell. Make a list of customizations. Contact Vervante at sales@vervante.com and request free quotes for printing, shipping timelines, etc.
  • If you’re just adding your logo to one of our ready-made products, upload print-ready file to your Vervante account, then order a sample copy to see it in real life.
  • For customized products, finalize graphic design files and upload to Vervante account.
  • Order sample copies for quality and proofreading checks.
  • If you are going to sell from your own website, start setting up your shopping cart and test it out thoroughly to make all systems are a go.
  • If you don’t have a website or shopping cart, we can list for you on Amazon or through the Vervante Bookstore.

NOVEMBER

  • Put marketing plans into action. Announce special promotions, early bird sales and specials. Promote, promote, promote!
  • Did time get away from you? For last-minute ideas in time for Black Friday, our ready-made planners, card decks, books, journals and calendars are easy and quick to set up and sell.

DECEMBER

  • Confirm Vervante holiday shipping deadlines (see below for details).
  • Attend book signings. Continue promotions, especially for New Year / 2023 products.
  • Announce surprise last-minute deals.

JANUARY

  • Continue to promote New Year products.
  • If 2023 planners were a hit, think about removing dates from planner so it can be sold all year long.
  • Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans.

Holiday Shipping Guide
If this is your first holiday season working with Vervante, click here to read all about how order processing and shipping works with our services: “How order processing and shipping works.”

If you’re planning on a holiday launch, or would like your product to arrive by the end of December, it’s important to include shipping as a big part of your planning. Delivery speed, cost, and customer satisfaction are all affected by the way your products are shipped to your customers.

Orders are shipped according to the method you or your customer select. If you have a new product or dated product such as a planner, we recommend using Priority Mail the last six weeks of the year.


2023 Softcover Planners are Here

by Vervante •

The year is flying by, summer is almost over, and you know what that means? It’s time to start planning ahead for 2023! Especially when it comes to creating planners or journals to debut for the New Year.

To get you started, or inspired, or just ready to roll, we’re excited to share with you our new Vervante 2023 Softcover Daily Planner. This planner features a beautiful butterfly on a background of deep, rich colors. Butterflies are a symbol of beauty and transformation. They come in all colors and are beloved around the world, which made this an easy choice for a year that we feel is filled with possibilities.

Our 2023 Butterfly Softcover Planner features thumb tabs, stickers and a handy interior pocket. It can be printed with soft covers, board covers, poly paper covers, laminated covers and punched for disc binding. Also...

  • Features a new layout for weekly spreads
  • Size is 7x9" with 178 interior pages
  • With printed thumb tabs
  • Can be completely customized using the InDesign files
  • Can be plastic or metal spiral bound, wire-o bound, or punched for disc binding

We've designed this planner to be used in several ways:

  • You can order and use it just like it is.
  • Personalize with a simple change like adding your logo.
  • Or you can fully customize to fit your branding and vision. (We provide the InDesign files so you can change what you want.)

How to make changes and customize this planner
As we mentioned above, you are welcome to modify or change whatever you'd like to make the Butterfly planner your very own. We provide the InDesign files, you make the changes, then send the files back to us. Here are the links you need:

  • To view the planner in detail, click HERE.
  • To download the InDesign files, click HERE.

Be sure to check out the Vervante Video Vault for detailed ideas for planners, planner add-ons, and lots of other products and customizing options.

Can I create a disc-bound planner?
Yes, absolutely! Disc-bound planners are hot-hot-hot and we’re happy to provide the ability to help you create one. We are one of only a few companies that provide punching for a disc bound product, giving you the ability to create these highly sought after items. If you already have a planner (or journal or similar type of product) and would like to convert it for disc binding, we can help you do that too! Check out these articles: "How to Create a Disc-Bound Planner," and "How to Convert a Planner into Disc-Bound."

Deadlines for ordering 2023 planners
If you have a 2023 hardcover planner that you want to arrive by the end of December, your order will need to be in the queue by October 15. This applies to hardcovers only. If your planner is a board cover or laminated cover, then the deadline is November 1.

We're pretty excited about all of our planners, including this new 2023 Butterfly Planner, and we hope you are too. If you have any questions, please feel free to reach out to us.