You've probably seen us talk about POD often enough, but what about MOQ? When it comes to the print and publishing world, becoming familiar with printing terms like these is a great way to minimize confusion and help you make the right decisions for budgeting, printing and sales down the line. Here's what you need to know:
What is MOQ?
“MOQ”, or minimum order quantity, refers to the fewest number of units required to be purchased at one time in order to place an order. The main reason for minimum order quantity is due to the upfront fixed costs associated with setting up a custom print job. Minimum order amounts can vary as well, depending on the product. To find out what the minimum order amount is for a specific product, please reach out to us either using the "Get a Quote" link on our website, or by emailing customerservice@vervante.com.
What is POD?
Print on Demand, "POD", uses digital printing methods to print books and other products only in the amount needed. This means you can order 1 book or you can order 100, whatever you need. (More details here: "How Vervante Print On Demand works")
POD vs MOQ
The deciding factor on whether printing will be POD or MOQ depends on the type and complexity of product. We've created a graphic you can see here that lists many of the products we provide and whether they are POD or MOQ. For example:
POD: Card decks, paperback books, notepads, and saddle-stitch booklets
MOQ: Hardcover planners and books, kiss-cut or die-cut stickers, and anything with foil stamping or wire-o binding
To access this graphic anytime, or download it for free, visit our Expert Guides page on the Vervante website.
If you’re feeling a bit apprehensive about what this new year will bring, you’re not alone. The good news is that we’re always thinking about ways to help, and we figured what better what to start strong for the New Year that to share the best of what we've been talking about here at Vervante headquarters!
Our team works in-depth and personally with each and every one of our customers. We’ve kept a close eye on what’s working for products and publishing right now so we can provide you with the best ideas and resources to help make this the best yet. That’s how we came up with:
Our Top 5 Lessons for Thriving in 2022
Lesson #1: Your Author Platform is Very Important
Once you write a book or create a product - you need to make sure that people know it's there! Every author needs an author platform. Especially self-published authors. Social media is great, but when it comes down to it, you need to create and nurture an audience of interested and excited fans that will support your growth (and your bottom line). An author website that you control is a great place to start. Create and maintain a database of contact information as well, so you can send them newsletters or updates for new products, events or promotions. Add an active social media account and an Amazon Author Page and you've got all the makings for a vibrant author platform. A few resources to help:
Lesson #2: Don’t Stop with Just One Idea If you’re launching a book, planner or other new product for 2022, don't stop with just that one idea, turn it into a collection! Customers who love your products will be excited when they see you have additional items available that complement or make it even better. For ideas about how to do this, check out our article about how to turn a planner into a whole collection. You can use these ideas for anything - books, journals, business training products, etc.
Lesson #3: Take Your Products for a Test Run
Looking at a product on your computer screen is a whole lot different than holding it in your hands in real life. We offer samples and resources to help you make absolutely sure that your product fits your vision before you send it out into the world.
Once you've created your book or product, order a test copy (or copies) for a final check
Lesson #4: The Technical Stuff Matters
When it comes to designing and creating a book or product, it's important to pay attention to design details for a successful printing experience. For example, you can have a gorgeous cover design for your book, but if when you look inside the words are cut off in the margin, or holes are punched in the wrong places, it can ruin the whole experience. Details like margin width and print file formatting are very important, as you can see. Whether you are doing the design yourself, or you use a graphic design professional, attention to these technical details is crucial. Here are a few resources to help:
Lesson #5: Start Planning Now
As our CEO, Cindy Tyler, stated in last week's newsletter, it's very important to start planning now to ensure a successful experience down the road. If you want to create a 2023 planner, start now. If you want to write a book, develop a new product, etc., start now. Even if you're thinking of a holiday launch and it seems soooo far away, it really isn't. Set your goals, strategize your timeline, and don't put it off.
We’re cheering you on for a successful and satisfying 2022!
If you’re like us, as the New Year approaches it’s very exciting to think about new projects and new possibilities. But one thing we like to take a moment for as well is to reflect on the past year. Celebrate, learn, and take what we’ve experienced to make our future even better.
As we move forward, we thought it would be fun to invite you to look back with us at some of the best of what we put out this year - new products, enhanced services, and ideas that can help you share your talents in a bigger way. So here's our Best of 2021, wrapped up with a sparkly bow!
#1 Author / Entrepreneur Empowerment
Our bottom line is to help the people we work with succeed, so we are always looking for new ways to educate and empower our customers. During the past year we posted even more guides, how-to's, and instructions to help you take action, turn your ideas into products, and make the process as easy and lucrative as possible.
#2 New Product Debuts We are always listening to your ideas and looking for new ways to provide what you want and need. This year we were excited to debut many new items that can either stand alone, or make your current products even better.
#3 Information You Need
Knowledge is power and we did our best to share the latest and make sure you stayed informed. From ideas to help authors connect with customers to printing best practice and beyond, our team did their best to make sure you are always ahead of the game.
#4 Planners Still Rule Planning for the future is always fun, and this year planners continued to rule as one of the hottest products to create, sell, and share. We spent a lot of time on planner education this year in order to give you everything you need to create planners (and journals!) that help your customers find the success they deserve.
Here’s to starting 2022 in a memorable and exciting way! We'd love to know what your thoughts and wishes are for the New Year, so please feel free to email us at sales@vervante.com with your ideas to help us serve you best.
You've probably seen us talk about POD often enough, but what about MOQ? When it comes to the print and publishing world, becoming familiar with printing terms like these is a great way to minimize confusion and help you make the right decisions for budgeting, printing and sales down the line. Here's what you need to know:
If you’re feeling a bit apprehensive about what this new year will bring, you’re not alone. The good news is that we’re always thinking about ways to help, and we figured what better what to start strong for the New Year that to share the best of what we've been talking about here at Vervante headquarters!
If you’re launching a book, planner or other new product for 2022, don't stop with just that one idea, turn it into a collection! Customers who love your products will be excited when they see you have additional items available that complement or make it even better. For ideas about how to do this, check out our article about 
If you’re like us, as the New Year approaches it’s very exciting to think about new projects and new possibilities. But one thing we like to take a moment for as well is to reflect on the past year. Celebrate, learn, and take what we’ve experienced to make our future even better.
We are always listening to your ideas and looking for new ways to provide what you want and need. This year we were excited to debut many new items that can either stand alone, or make your current products even better. 
Planning for the future is always fun, and this year planners continued to rule as one of the hottest products to create, sell, and share. We spent a lot of time on planner education this year in order to give you everything you need to create planners (and journals!) that help your customers find the success they deserve.