Looking back, 2019 was a big year for us here at Vervante. We debuted new products, enhanced and upgraded others, and found new and exciting ways to inspire and support you as you build businesses, create legacies and made dreams come true.
Your ideas have ignited a fire in us to continually find new ways to improve and excel in everything we offer. The New Year is going to be filled with amazing new debuts, but for this last newsletter to you we're presenting our Best of 2019 to wrap up the year with a big sparkly bow.
#1 Author Spotlights
The best thing about our business is you, so we figured why not shine a spotlight on the products, actions and creative things you're doing to inspire us all? The Vervante Author Spotlight Series featured a group of men and women with very different stories, backgrounds, ideas and products - but all of them had in common that they followed their heart and took action to share their ideas with the world. We hope they inspired you too!
#3 Subscription Boxes & VIP Boxes
If you're looking for a creative, bold and attention-getting way to share your book or product, this could be your answer. Subscription boxes aren't just for beauty products or fashionista's, but a way to curate a collection to fit any industry, theme, or idea. Creating your own or want to get your book product added to someone else's might be just what you need to breakout in 2020. How to Create VIP boxes for a book or product launch
#4 What Authors Need to Know
No matter what type of book or product you create, if you plan to directly quote, excerpt, or reproduce someone else’s work, to protect your work and your business you need to know if falls under the fair use umbrella or needs permission. Here's the link if you missed it (be sure to bookmark for future reference): "Can I quote that?"
#5 The Power of Community
Vervante CEO Cindy Tyler announced something special this Fall and we were so touched with the outpouring of support it brought in. Vervante, along with a team of dedicated professionals are rallying around Paralympic Snowboarder Brittani Coury. She holds numerous world titles and won a silver medal. She is also an amputee, and as a Paralympic Athlete she has had to overcome some serious hurdles in her life well beyond losing a limb. Her story inspired us, and we're all in to help her share it with as many people as she can. Watch for more updates this year as Brittani travels the world sharing her story, continues to train to represent the Unites States in the next Paralympics, and debuts her first book. We hope you'll join Brittani Nation to support her - and the message she shares that can benefit all.
There you go - the best and brightest of 2019! We loved spending the last year with you and look forward to even more inspiration and progress in 2020. Here's to you - and your best year yet!
A successful book or product launch needs one thing: An Audience
You can have fancy social media, dazzling design and over-the-top content, but if you don’t have an audience, you won’t make the sales.
Successful authors understand the importance of building an audience BEFORE they launch – and keeping their audience active and involved for sustained sales and growth when it comes to their books, products and business.
If you're looking for a New Year resolution, this is it! Start building your audience contact list now.
We're talking about much more than just posting on social media. With algorithms that are constantly changing, you can't rely entirely on social media for keeping in touch with your audience. Recent changes to Facebook and Instagram algorithms resulted in influencers with thousands upon thousands of follows realizing their posts weren't getting seen. A few small technology tweaks and they'd lost access to audiences they'd spent years building up.
The answer is simple - creating and maintaining a contact list for fans and follows that allows you to reach out directly - through email, phone or mail - gives you both control and confidence that you can always reach out whenever you need to.
You already have the tools for creating an audience at your fingertips, you just need to use them. You can use any number of services (free or paid) to keep track of and communicate with your connections such as MailChimp, Constant Contact, Infusionsoft, and many others. Once you have this set up, you can grow your audience using:
Social Media: Ask fans and followers to sign up for your newsletters or opt-in for important updates via email.
Live Events: Speaking from the stage, networking meetings, holiday celebrations - these are all great opportunities to connect with and invite potential clients or customers to join your list.
Partnerships: Telesummits, joint ventures, any opportunity to put your heads together to reach more people is golden for growing everyone's list together.
Current and Past Clients and Customers: Don't forget about the fans you already have. If someone purchased your book or product, invite them to join your VIP list for a backstage pass to current events and future launches.
Vervante Customer Access: Don't forget about the unique opportunity we offer all Vervante customers: complete access to your customer's contact information for list and audience growth. The best audience member is a loyal, satisfied client and we give you full access to that.
As you plan for 2020 and future book or product launches, prioritizing list growth is one of the best actions you can take right now. And using Vervante for your print and publishing needs will help you accomplish your goals with access to satisfied clients and customers as part of a loyal and active audience.
Looking for ideas to give your income a boost this holiday season? Well, we've got good news and not-so-good news. This year you've got a little longer to plan for Black Friday with the later-than-usual Thanksgiving date. But that means that your holiday sales and shopping season will be a bit shorter in December.
That's why we're sending this note - to give you a head start for successful product launches and sales. We’ve got what you need with plenty of products and tips that can be ready to go in time for Black Friday and remain bestsellers through the New Year.
Here are 5 of our bestselling products that can be sold just as they are, or customized to create exactly what you - and your customers - need:
Select the products you would like to sell, contact us if you would like to add your logo or customize the design, then add them to your sales pages and shopping carts. Reach out to our publishing experts at [email protected] and we'll help you get everything ready.
Worried about time? No need to stress! Here are a few tips to help you prepare:
TIP #1: If you have the general specs of the product you want to create, we can give you a free quote right away so you can set your retail price and start working on your sales and marketing strategy.
TIP #2: Your product does not have to be complete to offer it for sale. All you need is the cover design image for display on your site and – voila – you can make your offer and collect pre-orders. Just be clear in the description when your customer can expect to receive their purchase.
TIP #3: Once we have print files, we can ship most products within 3-4 days, so you're able to let customers know when pre-ordered products will arrive and can be confident in quick deliveries. The lead time for our hardcover products such as planners, journals and books is 4-6 weeks. If your products are in stock, we will ship within 24 hours.
Questions? Let us help you make the most of your holiday sales by dropping us a line at [email protected] or scheduling a phone call with one of our publishing professionals at https://vervante.youcanbook.me/.
Here's to a stress-free and successful holiday season!
Looking back, 2019 was a big year for us here at Vervante. We debuted new products, enhanced and upgraded others, and found new and exciting ways to inspire and support you as you build businesses, create legacies and made dreams come true.
#2 Product Strategies for Big Results
#5 The Power of Community
A successful book or product launch needs one thing: An Audience
Looking for ideas to give your income a boost this holiday season? Well, we've got good news and not-so-good news. This year you've got a little longer to plan for Black Friday with the later-than-usual Thanksgiving date. But that means that your holiday sales and shopping season will be a bit shorter in December.