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We've got something really fun to share with you today - stickers! Who doesn't love stickers? But did you know that beyond just being a fun product, stickers are also great for promoting your business and elevating your products? If you like the idea of having custom stickers with your own branding and design, we can help you create them.

Die-cut and Kiss-cut stickers
There are two types of stickers we offer, die-cut and kiss-cut. Here’s what makes them different:

Die-cut Stickers: Die-cut stickers can be printed separately in any shape or size. Because the backing is cut out the same shape as the sticker, this makes them an attractive gift or additional resource to use for everything from branding packages, adding to gift bags, or personalizing equipment and products. Die cut stickers are cut straight through the vinyl and paper backing to fit the exact shape of your design.

Ideas for using die-cut stickers:

• Bonus gifts accompanying products or services
• Boost brand awareness – can be applied to personal gear or products (computers, snowboards, helmets, binders, cars, you name it…)
• Add to shipping packages for some extra color and pop
• Printed with QR codes (see more below about using QR codes with stickers)
• Extras for subscription boxes, goodie bags, welcome packages…

Kiss-cut Stickers: Easy to print, easy to use, and budget-friendly as you can print more stickers on one sheet of paper without the cost of cutting each sticker out individually. We offer up to 30 different shapes on a sheet, any size up to 8.5x11. These can be bound in a product such as a planner or journal, or packaged and sold as a sheet of stickers.

On-Demand Kiss Cut Stickers: If you’re looking for an on-demand kiss-cut sticker option, using a pre-cut sheet of stickers is an easy and affordable solution. We can purchase pre-cut sheets with various shapes. There is no minimum number of sheets required if we use pre-cut sticker sheets. In the example you see here, we printed 3” round stickers using a 3” round pre-cut sheet of labels. There are a variety of shapes and size available such as butterflies, starburst, and round stickers.  So if you’re looking for fun shapes and other options, using pre-cut label stock can be a very affordable option.

• Custom Kiss Cut Stickers: Up to 30 shapes per sheet, minimum order of 150 sheets.
• Pre-cut Sticker Sheets: No minimum, contact us for more information about shapes available.

Ideas for using kiss-cut stickers:

• Upsell items for daily planners, workbooks, coloring books…
• Personalize undated planners with dates, times, categories, etc.
• Add to tabs for labeling and organization
• Extras for workbooks, journals or coloring books
• Activity books for children

Stickers with QR Codes
Stickers and QR codes are a great combination – and one you can easily use for everything from promotions to marketing to adding value to your products and services. See the example at right to see how versatile stickers can be for combining design with QR codes to create an easy way to share information or a call-to-action, increase brand awareness, and support audience and business growth. There are many free online sites where you can get a QR Code.  All you have to do is add the QR code to your sticker (or postcard or document) and you can easily link your offline customer to your website, social media, or other online platforms.

How to print your own die-cut or kiss-cut stickers
If you like the idea of creating stickers, we’re here to help! For ideas and inspiration, check out the videos we’ve shared on our website. To receive free quotes, or share questions and ideas, email [email protected].
 
p.s. This information is also available on our website Expert Guides page. You can access and download it also by clicking HERE.

When you place an order and open your package, what is the first thing you see? Often, it’s the packing slip inside! This simple piece of paper is often overlooked, but can be customized to make it a useful, interesting, and value-adding part of your customer’s experience.

Think of the packing slip as a valuable piece of real estate perfect for sharing information like:

• A greeting or message that makes a personal connection
• Your logo for brand awareness
• Return policies that eliminate confusion about time frames or refunds
• Business address and contact information
• (PLEASE NOTE: Prices are NOT included on our packing slips.)

Here at Vervante, we provide the ability to customize packing slips – and you can even print out a sample to see how it will look from your customer’s perspective.

Here’s how to get started
First, log into your Vervante author account, then select “Customize My Packing Slip” on your Author Dashboard.
From this page, you have options to customize in the following ways:

• Add a logo
• Input your business address
• Add a personal greeting, instructions, return policy, or other message
• Include a custom return address if needed

When you make a change to your packing slip, be sure to click on the “UPDATE” button at the bottom of the page to save your changes. Then you can click on the “PRINT SAMPLE” button to print out a copy and proofread your changes.

Too often, the value of these small slips of paper that come with packages are overlooked. We hope this gave you some great ideas and useful info for customizing your packing slips. And if you have any questions, please let us know. We're here to help at [email protected].

You’ve created the perfect planner, now the big question is how much to charge for it? It’s like a scary math problem where the answer isn’t always clear. Price it too high and no one will buy. Price it too low and you devalue your work and your profits. Finding the right price doesn’t have to feel like a guessing game, though, especially if you follow these steps.

(btw, these work for any product – books, journals, card decks, etc.)

STEP #1: Research similar products and see what they are charging. This will give you a starting price range and an idea of what customers are willing to pay.

A note about pricing: If your community is relatively small and you’re planning on printing a small batch, for example less than 500 planners, don’t compare your product and price point to planner industry leaders Emily Ley or Erin Condren who both print thousands at a time, making their costs significantly lower. 

STEP #2: Calculate your costs including printing, production, and fulfillment to get a break-even baseline. If you plan to sell on Amazon, remember to add in 15% commission for Amazon.  If you sell from your own site, include fees such as credit card processing and other merchant fees.

STEP #3: Consider the value your book, planner or product is offering to your customer. Will this product help them save time, money, stress? If you deliver a lot of value, this in turn raises the value of your product and the price you can charge.

STEP #4: Set a price that feels right to you. If you think you’re charging too little, then you’ll feel resentful and that will come through. If you think you are charging too much, you might feel nervous, unsure or scared to put it out there.

STEP #5: Poll beta testers. Reach out to friends, colleagues, anyone who might fit your target customer demographic and ask for feedback.  A soft-launch is a great way to test the water.  Pre-orders are another great way to test your product, price, and even help determine how many to print. The other added benefit of pre-orders is that it helps offset the cost of the print run.

STEP #6: Relax that this isn’t set in stone. Pricing can be nerve-racking, we know, but you can always adjust. You might start out with an introductory price to test the waters and then adjust it to fit demand. Coupon codes, special packaged deals, and other similar methods can be used until you’ve got it just right.

STEP #7: Add value to support your price: Make the price you set a no-brainer by adding so much value that your customer is excited to buy! Create packages to make it unique and different than anything else – and add value with extra products that complement it. For example, for daily planners you could include extras like pens, clips, bookmarks, notepads, stickers, card decks, or even experiences like an introductory coaching session or limited-time membership in a mastermind or online program.

Adding a little something extra like this will elevate your planner's value in your customer's eyes. Yes, there might be similar products with lower prices (that are most likely bulk-produced in China), but you have the ability with self-publishing services to create something unique, elevate your customer's experience, and make yours the choice they want.