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One of the hottest products we’re seeing used during this quarantine for keeping home, work, school and life in order are PLANNERS. Makes sense, right? If ever there was something custom-made to help people survive during the chaos the coronavirus has created, it’s planners.

• Working from home: Planners can help people thrown into new settings and unfamiliar work conditions with setting goals, meeting deadlines, and staying focused and productive.
• Homeschooling: Kids of every age benefit from seeing their tasks, goals and achievements in planners made especially for them.
• Food and Fitness: Tracking workouts, organizing grocery shopping and meals, and keeping track of everyone’s routine helps assure better health and fitness for the whole family
• Finances: The uncertainty of work, income and employment means it’s more important that ever to be aware of expenses, track finances and stick to budgets.

IF YOU CREATE AND SELL DAILY PLANNERS, now is the perfect time to provide your audience with the tools and support they need to survive and thrive during the “new normal” we find ourselves living in. And we are here to help you make it happen.

• Offer special bundles or pricing for current planners
• Create an undated planner so people can start using it now without feeling like they are wasting the first few months
• Add new products that help your target audience use their planners for the challenges they face such as: section divider tabs, stickers, notepads, to-do lists, bookmarks, pockets, etc.

FOR PLANNER ADD-ON IDEAS, check out these videos to see options for add-ons, covers, etc, and how they work: PLANNER VIDEOS. Once you’re ready to get started, you can reach out to us at [email protected] to get free quotes, instructions and expert advice.

A new planner might be just what your audience needs – let us help you create something they’ll thank you for!

Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd.

#1: Launch Date Landing Page

As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication.

For a fun and creative example of using a launch landing page and bonuses to promote a book launch check out Scott Stratten’s “The Jackass Whisperer.”

#2: Exclusive Print Run

People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek.

#3: VIP Boxes

Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!