A successful book or product launch needs one thing: An Audience
You can have fancy social media, dazzling design and over-the-top content, but if you don’t have an audience, you won’t make the sales.
Successful authors understand the importance of building an audience BEFORE they launch – and keeping their audience active and involved for sustained sales and growth when it comes to their books, products and business.
If you're looking for a New Year resolution, this is it! Start building your audience contact list now.
We're talking about much more than just posting on social media. With algorithms that are constantly changing, you can't rely entirely on social media for keeping in touch with your audience. Recent changes to Facebook and Instagram algorithms resulted in influencers with thousands upon thousands of follows realizing their posts weren't getting seen. A few small technology tweaks and they'd lost access to audiences they'd spent years building up.
The answer is simple - creating and maintaining a contact list for fans and follows that allows you to reach out directly - through email, phone or mail - gives you both control and confidence that you can always reach out whenever you need to.
You already have the tools for creating an audience at your fingertips, you just need to use them. You can use any number of services (free or paid) to keep track of and communicate with your connections such as MailChimp, Constant Contact, Infusionsoft, and many others. Once you have this set up, you can grow your audience using:
Social Media: Ask fans and followers to sign up for your newsletters or opt-in for important updates via email.
Live Events: Speaking from the stage, networking meetings, holiday celebrations - these are all great opportunities to connect with and invite potential clients or customers to join your list.
Partnerships: Telesummits, joint ventures, any opportunity to put your heads together to reach more people is golden for growing everyone's list together.
Current and Past Clients and Customers: Don't forget about the fans you already have. If someone purchased your book or product, invite them to join your VIP list for a backstage pass to current events and future launches.
Vervante Customer Access: Don't forget about the unique opportunity we offer all Vervante customers: complete access to your customer's contact information for list and audience growth. The best audience member is a loyal, satisfied client and we give you full access to that.
As you plan for 2020 and future book or product launches, prioritizing list growth is one of the best actions you can take right now. And using Vervante for your print and publishing needs will help you accomplish your goals with access to satisfied clients and customers as part of a loyal and active audience.
Looking for ideas to give your income a boost this holiday season? Well, we've got good news and not-so-good news. This year you've got a little longer to plan for Black Friday with the later-than-usual Thanksgiving date. But that means that your holiday sales and shopping season will be a bit shorter in December.
That's why we're sending this note - to give you a head start for successful product launches and sales. We’ve got what you need with plenty of products and tips that can be ready to go in time for Black Friday and remain bestsellers through the New Year.
Here are 5 of our bestselling products that can be sold just as they are, or customized to create exactly what you - and your customers - need:
Select the products you would like to sell, contact us if you would like to add your logo or customize the design, then add them to your sales pages and shopping carts. Reach out to our publishing experts at [email protected] and we'll help you get everything ready.
Worried about time? No need to stress! Here are a few tips to help you prepare:
TIP #1: If you have the general specs of the product you want to create, we can give you a free quote right away so you can set your retail price and start working on your sales and marketing strategy.
TIP #2: Your product does not have to be complete to offer it for sale. All you need is the cover design image for display on your site and – voila – you can make your offer and collect pre-orders. Just be clear in the description when your customer can expect to receive their purchase.
TIP #3: Once we have print files, we can ship most products within 3-4 days, so you're able to let customers know when pre-ordered products will arrive and can be confident in quick deliveries. The lead time for our hardcover products such as planners, journals and books is 4-6 weeks. If your products are in stock, we will ship within 24 hours.
Questions? Let us help you make the most of your holiday sales by dropping us a line at [email protected] or scheduling a phone call with one of our publishing professionals at https://vervante.youcanbook.me/.
Here's to a stress-free and successful holiday season!
Today I'm sending out a "special edition" of our blog to share something behind the scenes that's been happening here at Vervante.
A few months ago I attended an event in Colorado as a speaker (that's me in the back). This event was filled with women entrepreneurs and I loved every minute of it. Someone stood out though that I was drawn too, and I'd like to share a little about her story with you - and how I, my company, and a team of dedicated professionals are rallying around this woman.
Brittani Coury is a snowboarder. She holds numerous world titles and won a silver medal. She is also an amputee, and as a Paralympic Athlete she has had to overcome some serious hurdles in her life well beyond losing a limb. Her journey from running wild as a young child raised in a wrecking yard, to mohawked teenager with an attitude, to losing her leg to an injury and turning her life around to become a symbol of hope and inspiration is one that sticks with you. From underdog to inspiration, Brittani has overcome so many obstacles in life to get where she is today - and you can't help but admire her fearless approach to life and her passion for being a positive influence.
As Brittani prepares for the 2022 Winter Paralympics, many of us who have had the pleasure of meeting her are rallying to support her trip in any way we can. I have dedicated some of the resources of my own company to help Brittani share her story and touch more people's lives, in addition to supporting her journey to the next Paralympics.
Tomorrow is a big day for Brittani as she takes the stage at Adobe's headquarters. If you're located in northern Utah and would like to meet and see Brittani in person, she will be speaking Tuesday, Nov 5th at noon at the Adobe offices in Lehi, UT.
And if you want to join in with "Brittani Nation" and follow her story, stay tuned. We will be including updates in our future newsletters, including about her book coming out soon, as well as ways you can also join in to help make her dreams come true.
A successful book or product launch needs one thing: An Audience
Looking for ideas to give your income a boost this holiday season? Well, we've got good news and not-so-good news. This year you've got a little longer to plan for Black Friday with the later-than-usual Thanksgiving date. But that means that your holiday sales and shopping season will be a bit shorter in December.
As Brittani prepares for the 2022 Winter Paralympics, many of us who have had the pleasure of meeting her are rallying to support her trip in any way we can. I have dedicated some of the resources of my own company to help Brittani share her story and touch more people's lives, in addition to supporting her journey to the next Paralympics.