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Full service book publishing solutions

by Vervante •

When it comes to books, we love 'em! From that first burst of inspiration all the way through to sales and distribution of the final product, we take joy in helping our clients every step of the way. In fact, we go above and beyond when it comes to books by providing full-service solutions that anticipate and meet every need our authors might have, including: 

Check out our special "Fast Track Publishing" infographic by clicking HERE to access our easy-to-follow guide for creating and printing your book - and all the great services we offer in between.

Whatever you can think of for your book - including interesting products that will help market and sell it - we've got you covered. Here's to letting your creativity flow!


How to Create Adult Coloring Books

by Vervante •

Coloring isn’t just for kids anymore. Adult coloring books have become a fun and lucrative product that many of our clients are using to create new revenue streams, attract new followers, and have a little fun while they’re at it.

According to a recent article in the Washington Post, coloring books have jumped into the spotlight as a big business opportunity that is skyrocketing in popularity. Nielsen Bookscan estimates that 12 million were sold in 2015, a dramatic jump from only 1 million sold the previous year.
 
Adult coloring books offer value to your readers by allowing them to embrace their inner artist, release stress, find their focus, and recharge their creative batteries. Coloring books can be created quickly and easily around any theme that will fit your business, such as nature, fitness, food, family, travel, love, relationships, growth and inspiration. They can be offered as revenue-generating products on their own, or as a value-add to other products or programs you offer.

If you're ready to create an adult coloring book, here are our recommendations to ensure a high-quality product readers will love:

  • Spiral binding or saddle stitching is best so that the book will lay flat.
  • Coloring books can be printed single-sided or double-sided. If you choose to print double-sided, we recommend using a thicker-weight paper to avoid bleed-through.
  • We can print any size but recommend 8 x 10 or 8.5 x 11 (perfect for fitting in a standard size picture frame).
  • We can also perforate the pages to make them easy to tear out.
  • And remember, you can print your book vertical or horizontal.

Adding pens, pencils or other products to your book

Help your coloring books stand out from the crowd by adding your own branded products such as pens, pencils, tote bags, etc and including them with the shipment. You can order unique promotional products from our partner Prodigy Promos, and have them stored in our warehouse until they are ready to be packaged and shipped together. 

Another great idea we've seen is to create audio CDs packaged with coloring books. Music or meditations to color to, now that's pretty creative!

If you have any questions about creating coloring books, CDs, or other products with Vervante, please email us at [email protected]. We can provide you with free quotes and help you create this fun and lucrative product for your business.


Spring cleaning tips for authors

by Vervante •

Forget dusting and organizing. Put down that label maker! (For now, anyway!) We’ve got some great tips for spring cleaning that will definitely put some spring in your book and product sales!

It takes a lot of tools to sell books and products. Things like websites, author pages, sales pages, marketing and promotional products, email marketing and more. That's why we put together this handy checklist to help ensure that the information you put out there is up-to-date and working hard for you.

Author Spring Cleaning Checklist

 
__ Author bio. If it’s been at least a year since your bio has been updated, it’s time to polish up your story. Add anything that supports your credibility as an author, as well as stories that will connect with potential readers. Were you a featured speaker? Did you present workshops, headline at an event, publish new books, products or items that complement your book? Add it in, it's all worth sharing!

__ Headshot. Don’t forget to update your author photos as well. If you have a book signing, you want people to recognize you when you sit down at your table. Be sure to use a professional headshot and stay true to your brand, topic or style.

__ Amazon Author Page. If you have an Amazon author page, take the time to make sure that your bio, photo and contact information is current. If you started a blog recently, add that information, as well as any other social media links that will support engagement with fans.

__ Book / Product Sales and Info Pages: Check all website pages to make sure that the information is up-to-date and all the links are still working. New products should be added. Retired products deleted. And check that your copy is fresh and focused on your target audience.

__ Energize Your Blog. Has it been awhile since you’ve written for your blog? Blogging is a great way to connect with readers, build a loyal audience, and does wonders for SEO. Consistent blogging is best, start with at least once per month. Make sure what you write supports your strategy, is written for your target audience, and provides value for readers. No time at all? Hire a ghostblogger!

__  Clean up Your Author Dashboard. If you’ve published multiple books and products with Vervante, your Author Dashboard might be a little cluttered. Take a few minutes to clear out products you no longer use, and organize the ones you have into categories. For details and instructions, read our article “Clear the Clutter” by clicking HERE.