Blog

Coloring isn’t just for kids anymore. Adult coloring books have become a fun and lucrative product that many of our clients are using to create new revenue streams, attract new followers, and have a little fun while they’re at it.

According to a recent article in the Washington Post, coloring books have jumped into the spotlight as a big business opportunity that is skyrocketing in popularity. Nielsen Bookscan estimates that 12 million were sold in 2015, a dramatic jump from only 1 million sold the previous year.
 
Adult coloring books offer value to your readers by allowing them to embrace their inner artist, release stress, find their focus, and recharge their creative batteries. Coloring books can be created quickly and easily around any theme that will fit your business, such as nature, fitness, food, family, travel, love, relationships, growth and inspiration. They can be offered as revenue-generating products on their own, or as a value-add to other products or programs you offer.

If you're ready to create an adult coloring book, here are our recommendations to ensure a high-quality product readers will love:

• Spiral binding or saddle stitching is best so that the book will lay flat.
• Coloring books can be printed single-sided or double-sided. If you choose to print double-sided, we recommend using a thicker-weight paper to avoid bleed-through.
• We can print any size but recommend 8 x 10 or 8.5 x 11 (perfect for fitting in a standard size picture frame).
• We can also perforate the pages to make them easy to tear out.
• And remember, you can print your book vertical or horizontal.

Adding pens, pencils or other products to your book

Help your coloring books stand out from the crowd by adding your own branded products such as pens, pencils, tote bags, etc and including them with the shipment. You can order unique promotional products from our partner Prodigy Promos, and have them stored in our warehouse until they are ready to be packaged and shipped together. 

Another great idea we've seen is to create audio CDs packaged with coloring books. Music or meditations to color to, now that's pretty creative!

If you have any questions about creating coloring books, CDs, or other products with Vervante, please email us at customerservice@vervante.com. We can provide you with free quotes and help you create this fun and lucrative product for your business.