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The two main forms of commercial printing are digital and traditional offset printing. Understanding and choosing the right printing method for your projects is essential for creating the best end result for your product - and your budget.

Here at Vervante we offer both digital printing and offset printing services. Both have their pros and cons. To choose the right method, you'll need to look at things like quality, volume, budget and timelines.

Digital Printing

Digital printing is great for people who need smaller runs of less than 1,000 copies, flexibility to customize, and quick turnaround times. Digital printing also is great for creating proofs of each product. Extremely detailed samples can be made of your print job quickly and cost effectively, helping ensure the final product is just right without hurting your budget.

In addition, if you need to make slight changes to your products, such as personalizing with different names or logos, digital printing is a better way to go. For example, personalized letters can be printed with a different name and address on each letter. This is great if you are creating products for direct marketing, client relationship development or advertising.

Bottom Line: If you need a fast turnaround, a short print run, or the ability to customize your prints, digital printing will help you meet your deadline and keep costs down.

Offset printing

Traditional offset printing is a better choice when you need a large amount (more than 1,000) while keeping your expenses low, a wider range of paper, ink and finish options, and exceptional color accuracy. With offset printing we can print on any stock, create custom covers that can include foil stamp and embossing, and work with a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic.

A budget-friendly option for high volume projects, traditional offset printing is not only more cost effective but can be quicker. The more you print, the better, as unit cost goes down as quantity goes up. Many of our customers print thousands at a time, opting to store extras in our warehouse for later shipments while enjoying a drastically reduced cost-per-product.

When it comes to color quality and accuracy, offset printing uses the Pantone Matching System and inks to deliver unparalleled accuracy, making it the best type of printing when image quality or accuracy is concerned.

Bottom Line: Traditional offset printing is a better choice for higher volume print runs, projects that demand a higher level of color or image accuracy, and the potential for much higher cost-per-product savings.

Choosing the right printing method comes down to each projects' quality and volume demands, budget and timelines. Remember, we're here to help, please feel free to email us at [email protected] and we'll help you make sure you choose the best method for each of your projects.

Ever notice how movies theaters are filled with stories of people with super powers? We all love a superhero story, and because we're just sort of geeky like that, we thought it would be fun to unveil the superpowers of three of our most popular products: Journals, Planners and Calendars. These have so many possibilities. But one thing's for sure - they are super-powered when it comes to supporting business growth.

Calendars, for instance, have amazing transformational powers. You can create:

• Saddle stitched wall calendars
• Spiral bound wall or desk calendars
• Card deck calendars in clear stand-up cases
• And perfect-bound book-like calendars with monthly, weekly and daily pages mixed in with inspirational quotes or short stories, ideas, and information you can share with readers all year long.

Speaking of calendars, we've got a NEW PRODUCT we're excited to debut: Oversize Desk Calendars. We can create custom month-at-glance calendars padded with chipboard up to 11x17. These can be used on a desk, customized for coaching classes, provided as resources for mastermind groups, etc.

Planners and Journals: Fast to create, strong in value, perfect for inspiring your audience! Spiral, saddle-stitch, or perfect bound planners and journals can be used to add value to almost anything. They are great for training programs, client bonuses, marketing tools, or to add value for workshops, conferences and events. You can create custom themed planners for everything from health, fitness, and nutrition, to business, finance and entrepreneurial adventures.

Thanks for letting us share our favorite super products with you. We hope you'll try them out. For free quotes, ideas and information, email us at [email protected]. Our publishing experts are here to help you create exactly what you need.

If you have a book, or any other product that can be sold online, it needs to be on Amazon. One of the world's most robust online stores, Amazon is the place to be. While the benefits are many, two stand out: Boosting credibility and visibility through improved search engine optimization (SEO), and boosting profits with increased sales opportunities.

Did you know that Vervante offers FREE Amazon listing services for our customers?

And that we can add the "Look Inside" feature as well?

In a matter of days, we can list your Vervante-produced items for sale on Amazon, activate the Look Inside feature, and help you gain access to a vast worldwide audience hungry for what you are sharing. With the holiday season fast approaching, it's time to take action and list your book in Amazon's global online marketplace.

Here's what to do:

STEP 1. Log into your Vervante Author Account. Select the link "List Physical Product for Retail Distribution" under the Support section.

STEP 2. Scroll down and familiarize yourself with the Amazon Marketplace information. If this is the first time you've listed your book or product on Amazon, we offer a retail calculator to figure your profit for each transaction.

STEP 3. Continue to scroll down the page and fill out the form, be sure to select the box for listing your product on Amazon Marketplace. We automatically waive the $50 fee per product for any Amazon Marketplace submission received for books or products that are published through Vervante. You are welcome to add other retail venues, but normal fees will apply.

STEP 4. If you would like to have the "Look Inside" feature for your Vervante-produced book, please send us an email at [email protected].

A quick recap:

• Listing your book or info product on Amazon Marketplace that has been published using Vervante services is free.
• If you select any other retail listing, a $50 fee will apply.
• You will be asked to check a box stating acceptance of the $50 fee per listing when you submit your form. Go ahead and check the box, but don't worry. As a Vervante client, all fees for Amazon Marketplace submissions will be waived on your final invoice.

If you have any questions or need assistance, please reach out to our Amazon Marketplace experts at [email protected].

And don't forget, we offer a vast collection of expert guides and useful information to help you plan and execute a powerful sales strategy once your book is listed on Amazon. For instance, check out:

• "How to Plan a Successful Amazon Book Launch"
• "Helpful Hints for Retail Distribution"
• "Fast Track to Self Publishing"