One of the best things about planners is that everyone loves them. Fitness pros live by them. Creative entrepreneurs depend on them. Moms use them to keep their sanity. When it comes to creating and sharing a product with your customers that they’re guaranteed to love – you’ve got a sure thing with a planner.
When it comes to planners, we’re not talking about your old college leather-bound day-by-day product here. Start with a foundation of functionality, add some imagination, throw in some creative packaging, and you’ve got a show-stopper that clients will love and keep coming back for more. They’re low-cost, easy to create, and high value. Here’s some ideas we’ve seen our customers use for planners that might spark a few ideas for you:
Creating a planner to coincide with the release of a book. For example, an author’s recent book was about frugal living, budgeting and family finances. The planner was designed to appeal to the book’s target audience. It was colorful, spiral-bound, hard cover, and filled with budgeting templates, worksheets, checklists and materials that supported the book and provided an upsell for fans who wanted more.
For an entrepreneur who serves different demographics. Creating a journal filled with content that is universally appealing, then creating several different covers that target the different needs of each demographic such as school, family, fitness, nutrition, etc., making them more appealing to each group.
Including other items that work well with the planner and boost the value of the total package. For instance, a planning and productivity set that includes a spiral-bound planner, an erasable wall calendar, dry erase pens, and a pack of stickers.
Customized planners that support a workshop, mastermind or program, including checklists, meal planners, shopping lists, passion projects, reminders, notes, etc. For instance, a meal-planning, shopping list, tabbed journal with spiral binder that lays flat, to use along with a health/nutrition program.
For marketing and business growth: Small, easy-to-carry, blank journals with company branding or messages on the cover that create memorable, positive first impressions when used to sponsor events, in gift bags, as added value to other purchases, or given away at events and when networking.
Everything we described above can be created using Vervante’s digital on-demand or bulk offset printing services. And more! We offer a wide variety of size, shape, binding, and other variations to help you create exactly what you need and your customers will love. Let us know what you’d like to create by emailing [email protected] and we’ll send you a free quote and feedback to help you get started.
Did you know that audiobooks are the fastest-growing format in the book business today? According to an article in the Wall Street Journal, sales in the U.S. and Canada jumped 21% in 2015 from the previous year and keep growing. Much of the credit is being put to smartphones and the popularity of multitasking, with people loving the ability to download a book to their phone and listen to it at their own page in the place of their choosing.
Here at Vervante, we love audiobooks. But we also stand by the value of printed books and books on CD. As an author, you should think carefully about your readers’ personal habits and needs when it comes to choosing the right format for your own book. If it’s CDs, that’s fine. As the author of the article stated, cars have CD players and as long as they do, there will always be a call for books on CD to enrich commutes and entertain passengers. As for printed books, well, we love how author Colm Toibin put it:
“I really believe in the slow solitary silent business of reading. An audiobook is a kind of performance, like a radio play. On a long car journey, I can’t think of anything better. But it doesn’t replace reading.”
If you want to offer your book as an ebook, audiobook, or other creative way using CDs, DVDs, and more, we can help. Reach out to our publishing experts at [email protected] and we’ll get you started right away.
The two main forms of commercial printing are digital and traditional offset printing. Understanding and choosing the right printing method for your projects is essential for creating the best end result for your product - and your budget.
Here at Vervante we offer both digital printing and offset printing services. Both have their pros and cons. To choose the right method, you'll need to look at things like quality, volume, budget and timelines.
Digital Printing
Digital printing is great for people who need smaller runs of less than 1,000 copies, flexibility to customize, and quick turnaround times. Digital printing also is great for creating proofs of each product. Extremely detailed samples can be made of your print job quickly and cost effectively, helping ensure the final product is just right without hurting your budget.
In addition, if you need to make slight changes to your products, such as personalizing with different names or logos, digital printing is a better way to go. For example, personalized letters can be printed with a different name and address on each letter. This is great if you are creating products for direct marketing, client relationship development or advertising.
Bottom Line: If you need a fast turnaround, a short print run, or the ability to customize your prints, digital printing will help you meet your deadline and keep costs down.
Offset printing
Traditional offset printing is a better choice when you need a large amount (more than 1,000) while keeping your expenses low, a wider range of paper, ink and finish options, and exceptional color accuracy. With offset printing we can print on any stock, create custom covers that can include foil stamp and embossing, and work with a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic.
A budget-friendly option for high volume projects, traditional offset printing is not only more cost effective but can be quicker. The more you print, the better, as unit cost goes down as quantity goes up. Many of our customers print thousands at a time, opting to store extras in our warehouse for later shipments while enjoying a drastically reduced cost-per-product.
When it comes to color quality and accuracy, offset printing uses the Pantone Matching System and inks to deliver unparalleled accuracy, making it the best type of printing when image quality or accuracy is concerned.
Bottom Line: Traditional offset printing is a better choice for higher volume print runs, projects that demand a higher level of color or image accuracy, and the potential for much higher cost-per-product savings.
Choosing the right printing method comes down to each projects' quality and volume demands, budget and timelines. Remember, we're here to help, please feel free to email us at [email protected] and we'll help you make sure you choose the best method for each of your projects.
One of the best things about planners is that everyone loves them. Fitness pros live by them. Creative entrepreneurs depend on them. Moms use them to keep their sanity. When it comes to creating and sharing a product with your customers that they’re guaranteed to love – you’ve got a sure thing with a planner.
Did you know that audiobooks are the fastest-growing format in the book business today? According to an article in the Wall Street Journal, sales in the U.S. and Canada jumped 21% in 2015 from the previous year and keep growing. Much of the credit is being put to smartphones and the popularity of multitasking, with people loving the ability to download a book to their phone and listen to it at their own page in the place of their choosing.
The two main forms of commercial printing are digital and traditional offset printing. Understanding and choosing the right printing method for your projects is essential for creating the best end result for your product - and your budget.