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The two main forms of commercial printing are digital and traditional offset printing. Understanding and choosing the right printing method for your projects is essential for creating the best end result for your product - and your budget.

Here at Vervante we offer both digital printing and offset printing services. Both have their pros and cons. To choose the right method, you'll need to look at things like quality, volume, budget and timelines.

Digital Printing

Digital printing is great for people who need smaller runs of less than 1,000 copies, flexibility to customize, and quick turnaround times. Digital printing also is great for creating proofs of each product. Extremely detailed samples can be made of your print job quickly and cost effectively, helping ensure the final product is just right without hurting your budget.

In addition, if you need to make slight changes to your products, such as personalizing with different names or logos, digital printing is a better way to go. For example, personalized letters can be printed with a different name and address on each letter. This is great if you are creating products for direct marketing, client relationship development or advertising.

Bottom Line: If you need a fast turnaround, a short print run, or the ability to customize your prints, digital printing will help you meet your deadline and keep costs down.

Offset printing

Traditional offset printing is a better choice when you need a large amount (more than 1,000) while keeping your expenses low, a wider range of paper, ink and finish options, and exceptional color accuracy. With offset printing we can print on any stock, create custom covers that can include foil stamp and embossing, and work with a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic.

A budget-friendly option for high volume projects, traditional offset printing is not only more cost effective but can be quicker. The more you print, the better, as unit cost goes down as quantity goes up. Many of our customers print thousands at a time, opting to store extras in our warehouse for later shipments while enjoying a drastically reduced cost-per-product.

When it comes to color quality and accuracy, offset printing uses the Pantone Matching System and inks to deliver unparalleled accuracy, making it the best type of printing when image quality or accuracy is concerned.

Bottom Line: Traditional offset printing is a better choice for higher volume print runs, projects that demand a higher level of color or image accuracy, and the potential for much higher cost-per-product savings.

Choosing the right printing method comes down to each projects' quality and volume demands, budget and timelines. Remember, we're here to help, please feel free to email us at customerservice@vervante.com and we'll help you make sure you choose the best method for each of your projects.