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Remember the days when your bedroom was plastered with posters featuring Duran Duran, Christie Brinkley, and “deep thoughts” from U2? (Oh wow, we just totally aged ourselves, didn’t we?!) Well, the good news is that with a little modernizing, posters are a great resource for sharing information, supporting programs, and making your message truly memorable. 

Here at Vervante, we’re creating posters of all sizes and types and love what we’re seeing people do with them as business-building tools. We can create posters in any size from 8x10 to 24x36, and for a wide variety of uses, including:

• Wall calendars
• Inspirational / motivation art
• Creative art prints
• Instructional / educational posters for gyms, fitness professionals, yoga studios
• Live event promotional items / giveaways
• Writing prompts and checklists
• Positive mantras and workspace positivity-boosters

Here’s one more idea to really kick things up a notch. How about including some dry-erase markers so you can write on your posters? We can help you with that, too, by laminating the posters and including extra items (like markers or fun stickers) in outgoing shipments.

We couldn’t help ourselves and had to throw in a quick bit of science when it comes to posters – yes, science!) If you want to make a statement and have your message “stick” in the minds of your audience, visualization (or the use of products like posters) is a critical aspect of any presentation’s success. In fact, according to a study published in the Health Information and Libraries Journal, posters have the ability to transfer knowledge, change attitudes, and alter behaviors.*

Bottom line, we’re loving posters right now. If you’re interested in checking out some samples for real-life inspiration, we offer several 11x17 versions HERE. And if you’d like to order the 2017 calendar poster pictured here, we’re offering it for only $4.50 plus shipping. Click HERE for more details.

While it may seem like the world is shifting into becoming purely digital with music, games, movies, TV and more all easily accessible online, there is definitely still a market for physical CDs and DVDs, especially when it comes to stability, security and the perceived value of a product. 

Let’s take a look at 5 reasons why creating and sharing/selling physical CDs and DVDs should be on your list of top products that will support your business and make a lasting statement.

1. Data Storage

When you purchase a CD or DVD, all you need is physical space to store it. When you purchase a digital download, data storage can become an issue. If you start compiling a large digital library of stock photos, graphics, and digital products for your business, it becomes necessary to have a large amount of secure storage space. So often, when you buy digital downloads, you end up paying twice: once for the content and once for the storage space to keep it.

With data storage, there’s also the issue of security. We’re not talking about cyber-hackers here, but about the longevity of your storage and your ability to access it. Upgrading your offices to new computers, malware attacks, storage companies going out of business, or even just accidental deletions can all wipe out your digital files in mere clicks.

2. The Take-Action Factor

If you want your clients and customers to take action with your programs, a physical product can often encourage quicker responses and results. A .zip folder can sit in your 'Downloads' folder for months, waiting for when you have the time to unzip and store the files to your storage area. A CD or DVD commands your attention and is easy to pop in and push play to get started right away.

3. Perceived Value is Higher

There is a greater sense of satisfaction and value when purchasing and receiving physical products in comparison to digital products. You can hold CDs and DVDs in your hand. They can contain extras such as informational inserts, or stickers in the cases. And they can be packaged with complimentary products such as notepads, posters, cards, journals, etc. And don’t forget all those great photos on social media of happy customers showing off their latest purchases.

4. Perfect for Live Events

If you are a speaker or present at any type of live event, physical products such as books, CDs and DVDs are perfect for displaying at informational tables or for sales at the back of the room. You can take photos with your customers holding their CDs and DVDs. You can autograph them, or give them as gifts or prizes. They are wonderful as free products that help build your list, or paid products to grow your income.

5. Low Tech Friendly

Technology is a wonderful thing, but when tablets or laptops are incompatible, systems malfunction, or the Wi-Fi stops working, you can lose access to your digital products. Meanwhile, a CD or DVD is always ready to go and can be used offline at any time.

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In the debate of digital vs. physical CDs and DVDs, there really isn’t one clear winner. No matter if you choose to go fully digital, or work on adding to your physical library, the best answer is probably a mix of both that works best for both you and your intended audience.

Bottom line? There’s still a strong case for offering CDs and DVDs as part of your business, so be sure to keep them in the lineup as you plan for future products to help your business grow. Questions? Email our publishing pros at [email protected].

If you really want to show your clients and customers how much you adore them this season,  add some Valentine-themed packaging to your products and make their hearts flutter with every colorful, festive shipment.

Here are a few ideas for adding some love to your shipments this season:

• Tie colorful ribbons around products
• Put your card decks in transparent, heart-covered drawstring bags
• Use custom printed, heart-covered bags or boxes for shipping
• Package products in colorful tissue paper
• Add printed stickers, tags or cards to each shipment
• Package greeting cards in stationery boxes with fun stickers or designs on them

While we’re having a lot of fun with hearts and Valentine’s theme, remember that you always have this option for any season or theme throughout the year. There are a lot of fun and budget-friendly ways to add some personality to your products all year round, and we’re here to help you get it done.

Here’s what you need to do:

1. Send us an email at [email protected] to let us know your plans and to get a custom quote for any additional fees.
2. Send us your ribbons, tissue paper, bows, bags, etc., that you want us to use in the packaging.
3. We’ll handle the rest!

Questions? Ideas? Drop us a line at [email protected].