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How to create VIP boxes for a book or product launch

by Vervante •

Have you ever watched a YouTube unboxing video?

The suspense as a delivery box is opened… the drama of slowly peeling back layers of tissue paper… the surprise and delight discovering all the goodies inside!  

It’s no wonder that people are hooked on these videos. It’s fun to receive a package, but it’s a much more exciting experience when it contains so much more than expected.

Special packaging like this goes by a number of names: VIP Boxes, Book Launch Boxes, Planner Debut Boxes, Subscription Boxes … but the name doesn’t matter. What matters is creating a way to deliver your products in a bold, captivating, and memorable way.

You can use this idea for everything from book launches and product debuts to special events and VIP deliveries. Any time you want your customer to feel extra special, VIP Boxes are guaranteed to get the job done.

The beauty of this idea is that it’s very customizable. You can create as much as you want, add any products you like, and customize the design and details. Here are a few ideas to get you started:

STEP #1: Start with your primary product – and add some extras: Choose items to add to your box that will complement the product ordered, or that will add value to the event or program your customer signed up for. Some ideas are:

  • Wallet card flash drive
  • Custom card deck
  • Golden tickets, coupons, or bookmarks
  • Athletic accessories (fitness bands, supplements, etc.)
  • Notepads / Notebooks / Journals
  • Pens, Pencils, Stationery
  • Stickers
  • Tote bags, pouches or pencil cases
  • Calendar or planner

STEP #2: Add a personal message: Create a card with a personal welcome message from you. Include instructions for use, affirmations, mission or mantra statements, contact information and anything else you think would be useful and elevate the experience. This will be the first thing people see when they open the box and you want to make a great impression.

STEP #3: Think about presentation: Do you want the products nestled inside layers of colorful tissue paper? Add a touch of glamour with confetti? Carefully position in shredded packing paper or bubble wrap in colors that match your brand? Take a look at unboxing videos for similar products to yours for ideas on presentation, then let us know what you’d like to do.

STEP #4: Choose your box size: Select a box size that is appropriate for the number of products inside. You want everything to fit snugly with just enough room for packing material so items inside won’t rattle around and your products will arrive safe and sound. (We can help you choose the right size.)

STEP #5: Customize your box: A great design makes a great first impression for your customer. And it lets them know that something truly special is inside. There are two types of boxes you can choose from. We can print a custom box, like the one pictured here, or we can use a white hinged standard box and print custom labels or stickers for the lid and inside the box.

Our standard white hinged boxes (also at right) are great for on-demand or lower volumes. Both are great options for delivering your product with your branded message in a super-special way.

STEP #6: Warehousing, fulfillment and shipping: Special boxed items like these involve multiple parts that need to be assembled, packaged and delivered just right. Here at Vervante, we provide the resources and services you need for all types of boxes – for special launches, monthly subscriptions, seasonal or annual programs, special events and more – with storage, assembly and shipping that fits what you need.

If you're ready to create a box that provides an extra special experience for your customers, we can help. Start by sending an email to [email protected] for a free quote. Let us know the products you plan on using, the box size and anything else you want for this project and we'll help you get set up. Better yet, put your head together with our CEO, Cindy Tyler, and she'll provide the advice you need for the box you want to create. (Schedule a phone call by clicking here)

Here’s to creative ideas that make someone's day!


Tips for turning your planner into a bestseller

by Vervante •

The world has become obsessed with planners and here’s why:

In a society where people dream big but feel like they have little time or can’t get organized, the idea of a tool that can help them clarify their goals, focus their thoughts, and prioritize their actions is something they can get behind.

Add to that all kinds of options catering to specific types of goals, projects or personalities, and you’ve got the makings of an obsession.
 
Creating a daily planner to sell as part of your own business is a great idea. But standing out from the crowd can be hard, especially if you’re just getting started. While most daily planners start with a very similar foundation, it’s the extras that transform them from just another planner to an entire experience – something that your customers will feel an emotional connection with and know that THIS is the planner that will support their success and THIS is the planner they must have!  

Want your planner to be “extra” special? Here’s a few ideas:

Specialized content: Create a planner that makes your ideal customer say to themselves “they know me, they really know me!” Customize it to fit specific personalities, passions, dreams and ideas by adding focused content like lists, affirmations, challenges, recipes, workouts, projections, formulas, charts, horoscopes, etc.

Paper Pockets: 2-sided pockets can be added to any size planner and used for holding extras like receipts, notes, etc. 

Foil embossing: A great way to add extra flair

Plastic slide-in bookmarks: Works great for spiral or wire-o planners

Binders: Another planner binding option is to use 3-ring or 6-ring custom printed binders. They allow for a lot of flexibility in customizing, adding, and editing planner pages as they are used throughout the year. Great for ongoing subscription or membership programs. (Binders can be made in several sizes with a custom printed sheet wrapped to create a professional turned edge binder.)

Stickers: Colorful, customized stickers make everything from holidays to reminders to celebrating success so much more fun!

Notepads: Matching designs make them fun, ability to take notes on the go make them practical.

Colored binding: Spiral binding is available in 50 colors. We stock black and white, but any of the other 48 colors available can be special ordered. Wire-o binding is available in 8 colors including black, white, blue, red, green, gold, silver and bronze.

Tabs: Design colorful tabs that allow quick access to any section.

Elastic closures: A great way to keep everything secure.

Excited? Inspired? We are too! If you’re ready to create – or update – your daily planner, our newest planner just debuted and you can check it out here: Vervante 2020 Planner.

If you have a vision, we can help. Start by sending an email to [email protected] and let us know if you have questions or need help with customizations. We can provide free quotes or free advice to help you get it done.


2020 Planners to use, sell or customize

by Vervante •

They're here! Our new 2020 Planners that you can sell as they are, or customize to fit your branding, are ready to go!

Planners are a hot-ticket item pretty much all year long. Everyone loves planners, they make great gifts, sell out during holiday promotions, and are perfect for boosting business growth.

  • If you want a ready-to-go planner for 2020 to share or sell from your shopping cart – we’ve got it.
  • If you want a custom-designed planner for 2020 that fits exactly what you need – we can do that too!

Our new 2020 "My Best Life" planner has been designed for universal appeal. It can have hard or soft covers, is 7" x 9" in size, and spiral bound for easy use. Inside is a mix of full-color and black-and-white pages that include stickers, monthly and daily planning pages, adult coloring pages, tracking lists, space to journal, and more. Plus it's printed right here in the USA. 

You can see page-by-page details of what these planners contain as-is by clicking on this link: Vervante 2020 Planner

Think of this planner as a baseline for your own planner, but feel free to get creative and make all of the changes you would like. Here's a few ideas to get you started: 

  • Use one of our cover options - or replace it with one of your own
  • Change the color scheme to match your branding
  • Add your logo and/or message to the back cover
  • Choose hard cover* or soft cover
  • Change colors for the binding: Spiral binding for soft cover planners can be in black or white. Wire-O binding for hard covers can be printed in a variety of colors (black, white, blue, red, green, gold, silver and bronze)

*Minimum order of 25 for customized hard-cover planners

There's no limit to how many changes you can make!

If you’ve got a vision that involves lots of customization – we can make it happen! There is no limit to how many changes you can make, such as:

  • Inside pages: Add address/contact info pages, exercise and nutrition-trackers, recipe and shopping lists, journal pages, budgeting guides, writing prompts, weekly mantras, accountability check-ins, and more.
  • Stickers: You can use our stickers, revise them to fit your own brand, or opt for no stickers at all
  • Change the size
  • Use elastic closures to keep inserts secure
  • Add foil embossing for extra flair
  • Print without dates for flexible anytime use
  • Add tabs for easy access to special sections
  • Include pockets for extra organizing power


HOW TO ORDER SAMPLE PLANNERS

Order sample planners directly from the Vervante Bookstore using this link: My Best Life 2020 Planner

HOW TO CUSTOMIZE PLANNERS

Send an email to [email protected] and let us know what ideas you have for customization. We can either send you the InDesign files to make changes directly or our graphic design team can make changes for you ($75/hour graphic design rate).

Questions? Email our planner pros or schedule a phone call by clicking HERE.