COVID-19 has created a lot of chaos and disruption in the world, and finding easy ways to organize and track tasks, home schooling, and all the changes in our lives is as important as ever. All of this might explain why planners are so popular right now, with an insatiable market filled with people who want the perfect planner for keeping their life, business, finances, relationships, food, fitness and pretty much everything else on track.
If you’ve ever thought about creating and selling your own planner, now is the perfect time. You can get a head start creating versions for 2021, or you can create undated planners that work anytime, anywhere.
Choosing the right publisher to help you create your planner is one of the first and most important decisions you need to make. Why? Because who you use to create your planners will affect how your planner will look and function in so many ways.
Many people make the mistake of thinking planners are just like books, so they turn to the brand most often associated with books – Amazon. And yes, Amazon is good with printing perfect bound books (the classic style with the glued binding), but planners aren’t really books. Customers do not want a planner that is like a paperback novel. Planners must be functional and durable, which means a sturdy hardcover that will hold up to months of use, spiral or wire-o binding so they can lay flat and be written on, with tabs and pockets and stickers and all the extras that make them so unique and perfect.
When it comes to creating planners, here's a list of the exciting options we offer:
beautiful, durable hardcovers with printed covers, faux leather or linen
spiral and wire-o binding
no pre-set page sizes
custom printed die-cut tabs
mixed color and black & white printed pages
kiss-cut stickers
paper pockets
foil stamp
metal corners
ribbon markers
custom packaging
printed and shipped from our warehouse in the U.S.
If this gets you fired up to start creating a planner, we’re excited too! We are here to offer guidance and support for every step, so please feel free to email or set up a call for your next steps.
Watch for a fun, new planner option we’re announcing in the next few weeks!! We will be sending photos and a new video shortly. And, we’ll be making our InDesign files available for a new 2021 planner available soon too.
One of the hottest products we’re seeing used during this quarantine for keeping home, work, school and life in order are PLANNERS. Makes sense, right? If ever there was something custom-made to help people survive during the chaos the coronavirus has created, it’s planners.
Working from home: Planners can help people thrown into new settings and unfamiliar work conditions with setting goals, meeting deadlines, and staying focused and productive.
Homeschooling: Kids of every age benefit from seeing their tasks, goals and achievements in planners made especially for them.
Food and Fitness: Tracking workouts, organizing grocery shopping and meals, and keeping track of everyone’s routine helps assure better health and fitness for the whole family
Finances: The uncertainty of work, income and employment means it’s more important that ever to be aware of expenses, track finances and stick to budgets.
IF YOU CREATE AND SELL DAILY PLANNERS, now is the perfect time to provide your audience with the tools and support they need to survive and thrive during the “new normal” we find ourselves living in. And we are here to help you make it happen.
Offer special bundles or pricing for current planners
Create an undated planner so people can start using it now without feeling like they are wasting the first few months
Add new products that help your target audience use their planners for the challenges they face such as: section divider tabs, stickers, notepads, to-do lists, bookmarks, pockets, etc.
FOR PLANNER ADD-ON IDEAS, check out these videos to see options for add-ons, covers, etc, and how they work: PLANNER VIDEOS. Once you’re ready to get started, you can reach out to us at [email protected] to get free quotes, instructions and expert advice.
A new planner might be just what your audience needs – let us help you create something they’ll thank you for!
Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd.
#1: Launch Date Landing Page
As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication.
People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek.
#3: VIP Boxes
Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!
COVID-19 has created a lot of chaos and disruption in the world, and finding easy ways to organize and track tasks, home schooling, and all the changes in our lives is as important as ever. All of this might explain why planners are so popular right now, with an insatiable market filled with people who want the perfect planner for keeping their life, business, finances, relationships, food, fitness and pretty much everything else on track.
One of the hottest products we’re seeing used during this quarantine for keeping home, work, school and life in order are PLANNERS. Makes sense, right? If ever there was something custom-made to help people survive during the chaos the coronavirus has created, it’s planners.
Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd.