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Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd.

#1: Launch Date Landing Page

As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication.

For a fun and creative example of using a launch landing page and bonuses to promote a book launch check out Scott Stratten’s “The Jackass Whisperer.”

#2: Exclusive Print Run

People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek.

#3: VIP Boxes

Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!

If working from home is new to you, you're probably realizing that it's not everything Instagram made it out to be. You know what we're talking about: Fresh croissants, fancy coffees, spotless offices, and children and pets that quietly entertain themselves in the background. If you're laughing right now, you get it.

Life has thrown us a curve ball, but we're confident that we can all rise to the challenge and create a "new normal" that works. So if you're getting a little frustrated and trying to figure out how to make this whole work at home thing work, we're sharing a few tips our staff swears helps them to stay sane, be productive, and even enjoy their days a little bit more.

#1 Have a Designated Workspace 
If you don't have a home office, find a space in your house and declare it as "officially yours" while you're working from home. It can be the breakfast bar, a writing desk in your living room, or the unused fancy dining room table. The idea is to use it just for work and nothing else. Creating a designated work area solely for the purpose of completing work-related tasks is critical for increasing productivity and reducing distractions.

# 2 Know Your Peak Performance Times
Are you a morning person? A night owl? We all have certain times in the day when we're more productive. Working from home gives you the freedom to adjust your hours to fit your peak performance times. For example, if you are best during early morning hours, head to your "office" at 5 a.m. for a few hours of creative writing before the kids get up, then schedule exercise, conference calls, social media and other breaks from work for later in the afternoon.

#3 Get Outside / Get Active
Fresh air does wonders for your mind. A little bit of cardio will do even more. Take breaks from work by stepping out into your backyard to soak up some sun, or taking your dog or kids on a quick walk. Mother Nature gives us plenty of space to be outside while still social distancing. Plus some of the benefits of exercise include boosting energy, creativity, focus and productivity.