In today’s crowded marketplace, finding creative ways to make your products and brand stand out is more important than ever. One simple, fun, and interactive idea? Scratch-off labels! These customizable labels can be applied to postcards, inserts, covers, and more, offering a surprise element that adds excitement and a personal touch. Here’s why scratch-off labels are a game-changer for your products and how to use them to elevate your brand.
1. Create Anticipation and Excitement
There’s something undeniably fun about the mystery of a scratch-off label. It adds a layer of anticipation that keeps your customers engaged. Whether offering a special discount, a hidden message, or a surprise giveaway, scratch-offs turn any interaction into a mini-event. They’re a perfect way to transform routine communication—like a thank-you note or product insert—into something memorable and exciting.
2. Stand Out from the Crowd
While most brands stick to plain, printed cards or inserts, adding scratch-off labels immediately sets you apart. The unique, interactive element gives your customers an experience they’ll remember. By offering something more, you show that you’re willing to go the extra mile to create something special for them—and that extra effort can leave a lasting impression.
3. Add a Personal, Special Touch
Scratch-off labels allow you to customize messages for your customers in a personal and exclusive way. From thank-you notes with hidden "You’ve got a discount!" messages to product inserts with inspirational quotes, you can use scratch-offs to make your customers feel like they’ve received something unique just for them. It’s a simple yet powerful way to build stronger customer connections.
4. Boost Engagement and Customer Interaction
By using scratch-off labels, you’re encouraging your customers to engage directly with your product and brand. Scratching to reveal adds a sense of playfulness, sparking curiosity and making your brand more memorable. And when customers enjoy interacting with your products, they’re more likely to talk about their experience, helping you generate buzz.
5. Versatile Use for Any Product
Scratch-off labels are incredibly versatile and can be applied to various products. Here are some ideas:
Postcards and Inserts: Include scratch-off elements for special discounts or promotional codes in marketing materials.
Thank-You Notes: Add a surprise under the label to make your gratitude feel even more personal and heartfelt.
Product Packaging: Enhance the unboxing experience by hiding a fun message or offer on the packaging itself.
Giveaways and Promotions: Create a "scratch-to-win" experience for your next giveaway to drive excitement and participation.
6. A Little Mystery Goes a Long Way
Adding an element of surprise is a great way to keep your customers returning for more. Whether it's a hidden reward, a discount code, or even a thoughtful note, that simple act of scratching to reveal builds a connection between you and your customers. They’ll appreciate the effort and associate your brand with that fun, personalized experience.
In our digital age, there's something special about writing things down on paper. Well-designed products such as planners and journals offer a unique value that digital apps just can't match. But you might wonder why custom-printed products made in the USA cost more than overseas options. Let's dive into the quality, craftsmanship, and value they bring to your life and work.
The Real Cost of Customization
Making a custom planner isn't just about running some pages through a printer. It's about bringing your unique vision to life. Every detail – from the cover type and wire-o color to the unique add-ons – is carefully selected to match your style and meet your needs. As a printer specializing in custom products, we take pride in producing beautiful, high-quality planners in small batches. This approach to customization and our commitment to excellence ensures an exceptional product that matches the print quality of mass-produced planners typically printed overseas in large quantities.
Why US-Made Planners Cost More
Indeed, US-printed products often come with a higher price tag. Here's why:
Higher Material Costs: The raw materials we use—like paper, chipboard, and other components—are more expensive in the US. This affects the overall cost, but it ensures we're using reliable, ethically sourced materials.
Skilled Craftspeople: Our planners are made by experts who really care about their work. They check every product carefully to ensure perfection.
Ethical Production: Choosing US-made products supports fair labor practices and helps our local economy. Many customers feel good about buying things that match their values.
Eco-Friendly: Printing in the US means less shipping, which is better for the environment. We use sustainable materials and processes, focusing on reducing waste and recycling wherever possible. Our commitment to environmentally responsible practices is integral to our production process.
Planners That Actually Help
A well-designed planner is more than just a pretty notebook - it's a tool for productivity and personal growth. When you create a planner for a specific niche, you're not just selling a product but offering a solution to their problems.
People recognize the value in a planner that truly helps them stay organized, reach their goals, and simplify their lives. By focusing on a specific market or need, you can create something that resonates deeply with your audience. When a planner effectively solves a problem or fills a crucial need, it becomes more than just a product - it's an invaluable tool. This inherent value justifies the investment, as customers understand they're paying for a solution, not just a book of pages.
Craftsmanship Matters
At Vervante, we believe every product should show how much we care. Our planners are made by absolute craftspeople who put their heart and soul into every detail. We are committed to making planners that wow you and your customers.
As a creator, you offer more than just a product—you're providing a solution. Your customers will recognize the value in a product that truly helps them solve a problem. By focusing on a specific market or need, you create something that resonates deeply with your audience.
While printing these planners in small batches in the US may cost more, the value they bring to your customers is substantial. When your planner effectively solves a problem or fills a crucial need, it becomes an invaluable tool for your customers. This inherent value justifies both the cost of quality printing and the price you need to charge.
Remember, your customers aren't just buying a book of pages – they're investing in a tailored solution. By partnering with us for high-quality, US-based printing, you're ensuring that the finished product matches the thoughtfulness of your design. This attention to detail and quality helps position your planner as a premium, worthwhile investment for your target audience.
We're excited to announce our new 2025 planner template is available for free download.
Steps to Create Your Perfect 2025 Planner:
Step 1: Design Your Planner
DOWNLOAD one of our free planner templates, our newest 2025 Planner, or create your design using applications like Canva or InDesign. Our site has helpful resources to guide you through the process: Creating Products Using Canva or InDesign.
Step 2: Choose Your Cover
Printed Softcovers are ideal for 30, 60, or 90-day planners or journals. Add a frosted poly overlay for extra protection, or use our synthetic poly paper, which looks and feels like paper but is water—and tear-resistant!
Faux Leather Softcovers: Available with a linen or leather finish for a luxurious feel without the bulk.
Board Covers: For added durability, they are available in 24 pt, 36 pt, and 48 pt thicknesses and are perfect for workbooks, notebooks, and planners. Our 48 pt board cover is an excellent alternative to a hardcover.
Laminated Covers: Sealed between two pieces of 10mm lamination for a sturdy and water-resistant cover.
Hardcovers: Choose from printed covers, faux leather, or linen. Our premier hardcovers make a lasting impression.
Ensure your cart sends us order notifications. We have information posted HERE using Zapier, our API, or an emails for any shopping cart.
Step 6: Promote Your New Planner
Share your beautiful new planner with the world and start taking orders. Pre-orders are a great way to generate interest and forecast the number of planners you need.
Step 7: Expand Your Reach
Add your planner to Amazon, Etsy, TikTok Shop, and more. We can add your planner to Amazon and ship orders from your Etsy or TikTok Shop.
1. Create Anticipation and Excitement
In our digital age, there's something special about writing things down on paper. Well-designed products such as planners and journals offer a unique value that digital apps just can't match. But you might wonder why custom-printed products made in the USA cost more than overseas options. Let's dive into the quality, craftsmanship, and value they bring to your life and work.
