Blog

Free How To: Print with Intention Get it Here

Can I quote someone in my book? (What authors need to know about fair use and permissions)

by Vervante •

“Can I use song lyrics in my book without getting permission?”

“What about quoting someone? Is that allowed?”

This and other fair use/permission issues are frequent questions we hear from authors wondering what the legalities are for using things like quotes, poems, lyrics, song titles, scriptures, and more in the books and products they are creating.

These are good questions and something every writer should have a basic familiarity with. Whenever you want to directly quote, excerpt, or reproduce someone else’s work in something you are writing, you should consider whether or not you need legal permission to protect yourself and your business from potential future problems.

Some of the things you may want to quote or reuse will fall under the “Fair Use” umbrella, which means you don’t need permission as long as the way you’re using it does not impede on the owner’s rights. Other things, however, are legally protected by copyright and should only be used after acquiring permission.

Q: Can I quote a celebrity or influential person like Oprah or Richard Branson in my book?

A: This is one of the most common questions we get. The answer depends on how you are using the quote. A quote used within a book, article or social media post to support the topic in a positive or neutral way is usually OK. Creating something that entirely depends on quotes from other people is NOT OK.  

Here’s an example:

DON’T NEED PERMISSION

If you use a few brief quotes by Steve Jobs, Richard Branson and Tony Robbins in a book discussing entrepreneurship, that would fall under fair use.

If you are creating a planner or journal that contains quotes as a small part of the product, but it is filled with a lot of other information created by you such as instructions, motivations, education, art, etc., you are probably safe as well.

**But be sure to provide attribution – it’s just the right thing to do. More about that below.

NEED PERMISSION

However, if you write a book of quotes, or create a deck of cards or other merchandise that contains nothing but quotes from celebrities, influencers or other famous people, that would NOT fall under fair use and you DO need permission.

The following is a quick roundup of common issues we get asked about and whether they need permission or not. Please note that this is not a full list and we are not copyright lawyers, so it’s best to do further research if you are unsure. This article by attorney Howard Zaharoff in Writer’s Digest magazine called “A Writers’ Guide to Fair Use” is a good resource. Another good one is How to Legally Use Quotations. You can also check out The Library of Congress online search engine for copyrighted works at the Copyright Office website.

You DO need permission to use:

  • Song lyrics or poems (even partial ones). Songwriters are very protective of their rights—and permissions can be very expensive and difficult to obtain. There are a couple of exceptions, though:
    • If you’re quoting a song from before 1923 you don’t need permission. All works before then are in the public domain.
    • Hymns that are in the public domain fall under fair use. Not ALL hymns are free to use, though, so be sure to check.
    • If you’re writing song lyrics as part of a scholarly work or a critical review, you may have permission under fair use.
  • Art or photography that is copyrighted. Best practice is to use photos or images that are public domain, licensed creative commons, stock images, or belong to you.
  • Quotes from famous people if they are used as a book title or as a majority of the book contents.
  • Quotes from "new" versions of the Bible published after 1923 (see section below)

You DON’T need permission:

  • To use quotes from famous people as long as they are used in a brief and positive or neutral way to support your independent work - and with proper attribution.
  • To quote or reference the title or author of a work such as books, poems, movies, TV shows or songs.
  • To link to something online from your website, blog, book or other publication.
  • To quote books or other works published before 1923
  • For news stories or scientific studies. Shorter quotes, references and paraphrasing is usually ok without permission. Copying large amounts of a story or study, however, may require permission from the writer or publisher. Most sites have a policies/procedures page that will note their preferences.
  • Recipes (although this falls into a bit of a gray area – for more info read this article by attorney Sara F. Hawkins.)
  • To quote scriptures from Bibles published before 1923 (see section below).
Quoting from the Bible

Any work published prior to 1923 is in the public domain and falls under fair use. This includes older translations of the Bible including:

  • King James Version
  • Revised Standard Version (but not the NRSV)
  • Duoay-Rheims
  • Young’s Literal
  • Darby
  • JPS Bible (but not the New JPS nor the Jerusalem Bible)

However, “newer” versions of the Bible have some pretty strict copyright guidelines and should be researched. Here are a few examples:

As you can see, permissions vary from translation to translation. For example the ESV allows for the use of 1,000 verses without permission as long as those verses are not a complete book of the Bible or the entire text of the book you are creating. But the NIV allows for only 500 verses. If you plan on quoting from the Bible in your next published work, be sure to research the copyright and permissions guidelines for the specific version you are using.

Best practice: Attribution

A good rule of thumb, no matter what, is to always include proper attribution when quoting or paraphrasing someone else’s work within your own. Acknowledge the original source of the material, who and where it came from, links to websites if applicable, and your reason for using it.

When in doubt

When it comes to fair use and permissions, most experts agree: When in doubt, leave it out. Want song lyrics? Make some up that fit what you’re writing. Need an inspirational quote? We’re sure you can think of a great one – and now you’re the quotable person and people will want to quote you in the future! The books and products you’re creating are full of your creativity, passion and ideas. And that’s what people want to hear the most.

** Please note, this article is for informational purposes only and is not to be considered legal advice.


How free plus shipping offers work

by Vervante •

Have you heard of “free plus shipping” offers? Internet marketing gurus like Russell Brunson, Dean Graziosi, Brendon Burchard and Perry Marshall have mastered the sales funnel and free plus shipping offers – in fact, it’s one of the biggest trends in publishing right now – which is why we wanted to share a little bit about how it works and how we can help you use it too. 

What is Free Plus Shipping?

Free plus shipping offers are when a product is offered for free and the buyer is only asked to pay for shipping costs. It’s a great way to excite your audience, create lots of new customers, and grow your list with minimal cost to you. While you don’t make money, or maybe just a small profit, initially from free plus offers, it’s the conversion of leads into additional sales of products, programs or services that these offers lead to that make this method profitable.

You don’t need a huge list for free plus offers. In fact, this is a great way to GROW your list. You can begin by printing a small print run to get started. As demand grows, you can order larger batches of the product, reducing your initial costs while increasing list growth and future revenue potential.

How to set up a free plus shipping offer:

FIRST: Create a product for your free offer. This could be a condensed version of a larger product or program you can promote or upsell. Some of the more popular products are saddle-stitched booklets and perfect bound books.

NEXT: Contact Vervante at [email protected] for free quotes for your product. We can give you print-on-demand quotes (for printing them one at a time) and bulk order quotes for 50, 100, 1,000 or however many you want to start with (the more you print, the lower the cost per unit).

ORDER A PROOF: For any product you create, we recommend that you order one (or a few) as a sample to make sure it’s exactly how you pictured it.

PRINT FREE PLUS PRODUCT: Once you’ve approved the product, let us know how many you’d like to print for your initial order. We can keep your products in our warehouse with no inventory fees.

FULFILLMENT: We receive order information, pull the product from stock, and ship them to the customer. We include tracking numbers and customized packing slips free of charge.

We can process orders from ANY shopping cart, no matter which one you use. And you don't need to worry about integration, API, or any of that fancy complicated stuff. For information about how we handle order processing and working with ALL shopping cart systems, click HERE

INVENTORY MANAGEMENT: You can see how many products you have in storage in our warehouse, plus order status, tracking information and more in your Vervante Author Dashboard account. 

RETURNS: We accept returns. We do not charge you for handling a return. You will receive an email when we receive a return. Returns can be sent to our headquarters in Utah, or you can modify your packing slip to have returns sent directly to you. Whether you choose to have returns sent back to us or to your office, we recommend that you include your return policy on the customized packing slip included with each of your orders.

If you love this idea, we’re ready to help you get started. For questions, ideas or free quotes reach out to our publishing pros at [email protected] or schedule a phone call with us by clicking HERE.


Author Spotlight: Jennifer Regular

by Vervante •

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Jennifer Regular, a wellness leader who facilitates authentic self-empowerment through inspiration, healing and spiritual wellness strategies, and author of the book Embrace Your Power: A Healing Journal of Self-Discovery.

The story behind Jennifer’s book

Q: What inspired you to write this book?

A: I was first inspired to write this book when I was just 10 years old, a very observant child who wanted to share my thoughts and observations on how society determines your destiny. The book took many forms in my head and on paper as I gathered wisdom, experience, training and education, yet the basic concept always stayed the same.

Later I led personal growth and empowerment workshops and students were asking for a type of manual or workbook to use on their own following the workshop. I decided this was a good time to publish the book with the intention of using it for those attending my workshops and for back-table sales following my speaking engagements. I started working with a copyright editor and life coach who helped motivate me to finally get the book published 30 years later. She told me about the option for self-publishing and steered me toward Vervante. So grateful she did!

Q: What advice would you give for other aspiring authors?

A: Gather people who are best at what you may not be, such as an editor or graphic designer, rather than letting these things hold you back. Great to gather support from those who will motivate and inspire you to follow through, and perhaps even hold you accountable for completing the project.

Q: What do you love about your book?

A: I love that it is published on demand, and that I'm able to buy copies to sell on my own. It means you don't need a ton of money up front or the storage to keep hundreds of books. It also gives people an easy link to purchase and that you can use to promote your product.

About Jennifer and her “Embrace Your Power” book

Jennifer Regular is an inspiring wellness leader who facilitates authentic self-empowerment through inspiration, healing and spiritual wellness strategies. Her book, Embrace Your Power: A Healing Journal of Self-Discovery, is a journaling-style exploration designed to give you an opportunity for deep reflection and connection with your core self to rediscover what you came here to do. It is an opportunity to go within and re-emerge as your True Self. It also offers a soul-nurturing toolkit. As you work through the book, you become more comfortable making choices you know are intuitively right for you and begin to focus on what nurtures, guides and heals you as you tap into your inner knowing and learn to trust yourself again.

Use this journal to align with your heart’s desire. Tune into your innate wisdom as you make the journey into authentic empowerment. This journey is about reconnecting with your true self; nurturing your soul and meeting the need for fulfillment and meaningful engagement. Consider this a pilgrimage of your heart’s true desire that empowers you to reclaim your life and reveal who you truly are.

Learn more

Learn more about Jennifer’s book here: http://store.vervante.com/c/v/V4081706423.html

Get your product featured

If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information:

  1. 250-word overview of your product
  2. URL link for the landing or sales page for the product
  3. High-res image(s) of the product and/or author

Your creativity inspires us and your success deserves to be shared!