Mark your calendars and get ready, Amazon Prime Days are just around the corner! This is a great opportunity for everyone – whether you sell on Amazon or not.
If you haven’t started planning yet, it’s not too late. Here are a few ideas to help your business get some attention during Prime Days this year.
#1 Offer a special "prime" deal for your audience
Nobody promotes quite as well as Amazon. Shoppers are excited and anticipating epic deals as Prime Day gets closer, so why not take advantage of the excitement and offer your own “Prime” deals for products you sell on your website, too?
The best way to do this is to reach out directly to your loyal customers and fans. This means sending emails to your list and posting updates to your social media.
- Offer special "prime day" packages where for a limited time several products are bundled for one low price.
- If your clients love packages, take it a step further by creating a subscription service and launch it on Prime Day with free extras or a special reduced rate that will catch people's attention.
- Record a special audio podcast or video tutorial as an extra for one of your books or products and offer it as a special bonus on Prime Day.
- Offer a special personal coaching session or limited-time memberships to your masterminds or coaching groups, with any Prime Day purchase.
#2 Get attention with “free-plus-shipping” specials
"Free-plus-shipping" offers are great for getting attention during Amazon's Prime Days. It’s the process of offering your book or product for free for a limited time, and the customer only needs to pay for shipping. (This is a very powerful way to build your email list, too!)
(Learn more about how Vervante can support your free-plus-shipping offer by clicking HERE.)
#3 Build anticipation with sneak peeks
Here's one more tip to give your Prime Day deals some extra oomph: Be sure to share "sneak peeks" of the specials you'll be offering in your newsletters, social media and emails. It's a great way to spread the word, build anticipation and join in all of the Prime Day fun everyone is having. Get started soon, though, because Prime Days will be here before you know it.
The key here is to be creative - and add value. You don't need to reduce your prices, just give in a way that will excite your customers and make them feel like they got the best prime deal out there!