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Holiday book sales timeline

by Vervante •

The holidays are quickly approaching. Are you ready? If you haven’t started planning yet but want to give your income and your business an end-of-the-year boost, now is the time for action.

First, let’s talk products. Here’s a few crowd-pleasing ones perfect for holiday sales:

  • Calendars: Great for sales, calendars are also a great option for client and customer appreciation gifts and to use as lead generation freebies.
  • Planners: Planners are a product that people just can’t seem to get enough of. You can create your own, or save some time by customizing our ready-to-go 2019 planner.
  • Journals: Timeless treasures perfect for just about any situation.
  • Adult coloring books: Create your own using holiday themes, New Year themes, or branded content that supports your products and programs.
  • Cards of all kinds: Card decks, note cards, and postcards are popular all year long. Create your own custom cards, or use our ready-made ones by adding your logo or message.

Your Holiday Sales Timeline

Once you’ve picked your products, it’s time for action:

OCTOBER:

  • Decide on products to sell. Make a list of customizations. Contact Vervante at sales@vervante.com and request free quotes for printing, shipping timelines, etc.
  • If you’re just adding your logo to one of our ready-made products, upload print-ready file to your Vervante account, then order sample copy.
  • For customized products, finalize graphic design files and upload to Vervante account. Order sample copies for quality and proofreading checks. Have Vervante list your books and products for sale. We can list on Amazon, Barnes & Noble, Vervante Bookstore online, etc. If you sell from your own website, set up shopping cart.

NOVEMBER:

  • Put marketing plans into action. Announce special promotions, early bird sales and specials. Promote, promote, promote!
  • Procrastinate much? For last-minute ideas in time for Black Friday, our ready-made planners, card decks, books, journals and calendars are easy and quick to set up and sell.

DECEMBER:

  • Confirm Vervante holiday shipping deadlines.
  • Attend book signings. Continue promotions, especially for New Year / 2019 products.
  • Announce surprise last-minute deals.

JANUARY:

  • Continue to promote New Year products.
  • If 2019 planners were a hit, think about removing dates from planner so it can be sold all year long.
  • Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans.

Questions? Let us help you make the most of your holiday sales by emailing us at sales@vervante.com or scheduling a phone call at https://vervante.youcanbook.me/.