Why printed newsletters are making a comeback
by Vervante •
Finding a new way to stand out from the crowd is always a good thing, right? Email newsletters have become of the most reliable and profitable ways of connecting with new clients, nurturing current ones, and overall helping to grow a business. Which is why so many people use them – including us!
We love newsletters. In fact, we help a lot of our clients create newsletters that definitely stand out from the crowd – by creating PRINTED ones, that is!
One of the most powerful – and underused – marketing tools is the printed newsletter. Whether you are a small business with a humble list, or an established entrepreneur with a sizeable audience, there’s some serious power in the printed newsletter.
More effective than email, which is often quickly scanned and forgotten, a printed newsletter can be a valuable resource for the reader, who can save, reread and even share it with others.
Printed newsletters:
- Have a higher perceived value and are better remembered and referred to later on
- Give peace of mind that important info will reach readers without worrying about spam filters or accidental deletions
- Encourage readers to connect to your message at a deeper, more emotional level
- Impress customers and become treasured resources
- Are perfect for special occasions or as “collector’s editions”
- Can be shipped in clear or branded envelopes and include extras such as checklists, notepads, stickers, bookmarks, or other products that complement your message
Newsletters can be one page, a few pages, or even multiple-page booklets in black-and-white or full color.
If you’re interested in creating a printed newsletter, we can help. Just email your ideas or questions to us at sales@vervante.com and we’ll send you a free quote and all the answers you need.