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If you are thinking of selling books or other printed products this holiday season, then the time to get started is now! Yes, now. You need as much time as possible to promote your products for the holiday sales season, so it’s never too early to start taking action. We’ve put together a list of common products perfect for holiday sales, along with tips and a timeline for getting ready in time.

Books: More than 40% of all books sold during the year are purchased between November and January. Hard cover and paperback books, adult coloring books (a huge trend for holiday gifting!) and even children’s books are all great for sales and gifts this time of year.

Note cards, postcards: Cards for Thanksgiving, Christmas, Hanukah, New Year, as well as cards that show customer appreciation, feature gorgeous photography, inspire, motivate, or “just because” are favorites for gifts and popular sales items. You can create your own custom cards, or use our ready-made ones by adding your logo or message.

2018 Calendars: Another favorite that can be used to create new revenue, or given as client and customer appreciation gifts and lead generation freebies.

2018 Planners: Planners are a product that people just can’t seem to get enough of. You can create your own, or save some time by starting with our ready-to-go beautiful new 2018 planner, then add your logo, message, or other adjustments and selling it to your audience.

Holiday Sales Timeline

If you have a manuscript ready to go, are updating something you’ve done in the past, or inspired to create something new, here’s a timeline to help you get going:

• Sept / Oct: Send new manuscripts out for editing. Hire graphic designers for cover art, coloring books pages and interior formatting. Get quotes and information from Vervante for printing, shipping timelines, etc.
• October: Upload print-ready files to your Vervante account. Order sample copies for quality and proofreading checks. Send preview issues out for reviews, feedback and testimonials. Plan marketing strategies. Have Vervante list your books and products for sale on Amazon. Set up shopping carts.
• November: Put marketing plans into action. Schedule an official book / product launch. Announce special promotions, early bird sales and specials. Reach out to book stores to schedule book signings. Promote, promote, promote!
• December:Check with Vervante on holiday shipping deadlines. Attend book signings. Continue promotions, especially for New Year / 2018 products. Announce surprise last-minute deals.
• January: Continue to promote New Year products. Journal about your holiday sales experience, making notes about what worked (and what didn’t) to refer to for next years’ holiday season.

Questions? Let us help you make the most of your holiday sales by dropping us a line at sales@vervante.com or scheduling a phone call at https://vervante.youcanbook.me/.