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What would it be like to know that no matter what you do during your day, your business has a rock-solid system always running, 24-7, that is attracting new clients, making more money and giving you the time and freedom that you’ve always dreamed of? If you’re saying to yourself, “yes, I want that!” then it’s time to consider adding books and printed products to your business.

We’ve helped businesses of every shape and size create and distribute books and printed products that educate, captivate, inspire and motivate their audience while providing easy, stress-free ways to take their business to the next level of success.

And during that time, we’ve seen that there are 3 types of products that stand out as the very best for business support and financial growth: 1) Books, 2) Coaching & Training Products, and 3) CDs, DVDs and Flash Drives.

Why create products?

If you’re a business professional, creating products like these puts you head and shoulders above your competition. You now have a unique and powerful competitive edge, your business model is filled with new potential, and your products can help you:

• Gain credibility and influence.
• Become known as the go-to expert in your field.
• Receive invitations to speak.
• Create a platform on which to build your business and create even more products.
• Sell your products online or at the back of the room during speaking engagements.
• Be interviewed on radio or for magazines and newspapers.
• Open doors to publication of articles and columns.
• Command higher speaking and consulting fees.
• Expand your business and get the competitive edge over your competition.
• Demonstrate your passion and commitment to your business.
• Increase visibility online
• Make money while you’re sleeping – or hanging out on the beach.
• Finally have the freedom and time to concentrate on what’s most important to you.
• Attract the right kind of clients
• Connect and collaborate with powerful business colleagues
• The list goes on and on...

Books

Having a well-written and professionally published book can be rewarding both personally and professionally. If you’re a business professional, writing a book puts you head and shoulders above your competition, and open the door to speaking, publicity, consulting, new income streams and more.

If you’ve always wanted to write a book, now is the time to start. Get your thoughts and ideas recorded, even if it’s on anything from notebooks to napkins, and go for it! It may never be perfect, but the longer you wait, the more opportunities you may miss to get your message out to the world.

If you’re thinking to yourself, “I don’t have time to write a book from scratch,” don’t let that stop you. If you’ve been in business, or blogging, for a while now you probably already have most of the content you need to become an author without a lot of stress or hassle.

Don’t worry, we’re not talking about writing the next great American novel or encyclopedias here. In fact, most best-selling nonfiction books are often less than 200 pages and can be created from content and experience you already have. Here’s a few ideas:

1. If you’re a blogger: Gather up a series of blog posts that address a similar topic. Turn your articles into chapters, write an introduction and a wrap-up chapter, and you’ve got a manuscript!
2. If you’re a business leader: If you’ve been leading live workshops or online training sessions, assemble your speaking materials and lessons and turn them into a business book that people can turn to for help and advice in their own business.
3. If you’re in the health and fitness industry: Share stories of people who have turned their lives around to become healthier, fitter and happier (with permission, of course) and you can inspire thousands! 

Coaching & Training Products

If you’ve already written a book, maybe put together some worksheets for a mini class, or recorded a speech you gave at the last networking event, you’ve got all you need to create a Coaching & Training Product. The secret weapon of successful entrepreneurs around the world, these are the most powerful money-making, influence-boosting, business growth product you can have – and, like with the other products we recommend, the content is right at your fingertips.

These kind of products can be very low-cost to create and bring a lot of benefits to your business in addition to creating new revenue streams. Here are some ideas of products that are great for packing together to create a product to teach, train and share information: 

• CDs/DVDs
• Flash Drives
• Books
• Newsletters
• 3-ring binders
• Bookmarks
• Card decks
• Notepads
• Posters, Certificates
• and Journals

CDs, DVDs and Flash Drives

Creating a CD, DVD or Flash Drive is a lot easier than you think. You can create content from scratch, but if you’ve already recorded yourself giving workshop presentations, being interviewed on the TV or radio, or video of your latest training, you’re almost at the finish line. You can share these files as free list-builders, or revenue-generating products as CDs, DVDs, or Flash Drives. And you can package these with other products to add value as well.

Need inspiration? CDs, DVDs and Flash Drives can offer a wide variety of content perfect for any business, including:

• Guided meditations and spiritual inspirations
• Educational how-to series
• Budgeting guidelines and financial templates
• Health and exercise programs
• Cooking tutorials with shopping checklists and printable recipe cards
• Real estate how-to’s for buying, selling or improving homes
• Crafting videos, templates and tool guides

If you require more than 500+ CDs or DVDs, we offer disc replication, which is significantly more cost-effective than disc duplication, and doesn’t add much time to your turnaround.

What's the difference between disc duplication and replication? Duplication is the process of recording or "burning" content onto blank CD or DVD discs. Replicated discs are manufactured from a glass master and are less expensive if you need more than 500 copies of a disc.

Don’t make this mistake…

We’ve steered you in the right direction to learn about the best types of products you can use to boost your business and bottom line. Now, let’s talk about the one big mistake to avoid that can destroy your product’s value and your credibility.

DO NOT COMPROMISE when it comes to the quality of your product.

You wouldn’t cut corners on the quality of the content in your product, right? The same should go for the quality of the final product as well. When choosing a publisher that will help you bring your product to life, be sure to work with a company that has the experience, expertise and commitment to quality that will make your product stand head and shoulders above others in your industry.

When you’re ready to get started, choosing a publisher is more than just about price. It’s about finding someone who becomes a part of your team, who takes the time to understand your needs and your vision. Vervante doesn’t require that you select package deals that don’t meet your needs. If your goal is to publish and distribute a family history or a cookbook for your immediate family or within a small organization in your community, we can help you do this. Just as easily, we are able to work with businesses, entrepreneurs and leaders who want books professionally formatted, designed and distributed on a large scale.

When you work with us, you won’t spend a ton of money to have thousands of books printed, only to have them sit in your garage until you need them, then go through the agony of shipping and handling on your own. With Vervante:

• You keep the rights to your products. 
• You maintain all creative control.
• You determine the retail price. 
• You tell us when, where and how many, then sit back and relax.
• We make it easy and affordable to get your products published.
• We print and distribute your products in one step directly to your customer.
• We offer a retail sales solution for you.
• We distribute your books through online channels such as Amazon and wholesalers.

Questions? Ideas? Send us an email at sales@vervante.com and our publishing pros will be happy to provide you with free quotes and all the support you need.