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One of the best things about planners is that everyone loves them. Fitness pros live by them. Creative entrepreneurs depend on them. Moms use them to keep their sanity. When it comes to creating and sharing a product with your customers that they’re guaranteed to love – you’ve got a sure thing with a planner.

When it comes to planners, we’re not talking about your old college leather-bound day-by-day product here. Start with a foundation of functionality, add some imagination, throw in some creative packaging, and you’ve got a show-stopper that clients will love and keep coming back for more. They’re low-cost, easy to create, and high value. Here’s some ideas we’ve seen our customers use for planners that might spark a few ideas for you:

1. Creating a planner to coincide with the release of a book. For example, an author’s recent book was about frugal living, budgeting and family finances. The planner was designed to appeal to the book’s target audience. It was colorful, spiral-bound, hard cover, and filled with budgeting templates, worksheets, checklists and materials that supported the book and provided an upsell for fans who wanted more.
2. For an entrepreneur who serves different demographics. Creating a journal filled with content that is universally appealing, then creating several different covers that target the different needs of each demographic such as school, family, fitness, nutrition, etc., making them more appealing to each group.   
3. Including other items that work well with the planner and boost the value of the total package. For instance, a planning and productivity set that includes a spiral-bound planner, an erasable wall calendar, dry erase pens, and a pack of stickers.
4. Customized planners that support a workshop, mastermind or program, including checklists, meal planners, shopping lists, passion projects, reminders, notes, etc. For instance, a meal-planning, shopping list, tabbed journal with spiral binder that lays flat, to use along with a health/nutrition program.
5. For marketing and business growth: Small, easy-to-carry, blank journals with company branding or messages on the cover that create memorable, positive first impressions when used to sponsor events, in gift bags, as added value to other purchases, or given away at events and when networking.   

Everything we described above can be created using Vervante’s digital on-demand or bulk offset printing services. And more! We offer a wide variety of size, shape, binding, and other variations to help you create exactly what you need and your customers will love. Let us know what you’d like to create by emailing customerservice@vervante.com and we’ll send you a free quote and feedback to help you get started.