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As a business professional, writing and publishing a book is a powerful way to elevate your business head and shoulders above the competition. The same goes for people who are inspired to share their talents and message with those who could benefit from it. Books are still one of the best ways to reach audiences around the world both in person and online. Books add an extraordinary dimension to your business model, and will open the door to speaking, publicity, consulting, new income streams and more.

When it comes to self-publishing your book there are a lot of creative options available. So many, in fact, that a book project can feel overwhelming almost before it begins. We’ve helped thousands of authors create the right types of books that best support their goals over the years. During that time we discovered that there are 3 elements that you must establish right from the start to ensure a successful experience for you AND for your readers: Content, Format and Your Team. Get clear on these three points, and you’ve built a solid foundation for a successful, efficient and effective book publishing experience.
 
Content: Choose carefully both the topic of your book and who will write it.

• Topic: Be clear about your goal for this book. Is it to educate, entertain, create a new revenue stream for your business, or support a coaching program? Decide what content would best serve the needs of your readers as you dig down deeper to define your topic and what the content will be. Understanding these elements will help you to create a book that resonates with your readers and is best able to support your goals.
• Author: Will you be the sole author of your book? Or do you envision a collaboration of several authors? If you need a little inspiration to get your writing up to speed, check out this article: “Overcoming writing obstacles: 6 strategies for staying on task.” Collaborative books with multiple authors working together are also valuable for bringing great minds together. Be sure to read our article “Making collaborative books better” by clicking HERE. 

Format: Your choices about what your book will look like when it’s published will affect both the cost of printing it as well as its effectiveness connecting with readers. The type of book you are writing will also govern your decision for the design and format. Cookbooks will be formatted much differently than technical manuals. And business coaching or health and fitness guides can have unique qualities that definitely differentiate them from novels or self-help books. There are many formatting and design options you can choose from to ensure your book stands out in a crowd. Our free self-publishing guide (see below) shares everything you need to know about binding, color, fonts, paper, size and more to help you create a book that best fits your needs.
 
Your Team: It takes a village – even when it comes to writing a book – and the right team is critical right from the very beginning.

• Editors/Proofers: After you complete your manuscript, it is a good step to have it professionally edited for spelling, grammar, punctuation and style. Do not compromise when it comes to the quality of your product. If your budget allows for it, hire a professional.
• Publisher: Choosing a publisher for your book is a big decision. Things like quality, customer service, the ability to customize, and fee structures that make sense are essential elements for a productive and profitable publishing experience. Click HERE to see how Vervante is a leader in the industry when it comes to quality, experience, service and competitive pricing.