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Having a well-written and professionally published book can give a huge boost to your business bottom line. As a business professional, writing a book puts you head and shoulders above your competition. You now have a unique and powerful competitive edge. Publishing a book can help you:

• Gain credibility and influence.
• Become known as the expert in your field.
• Expand your business and get the competitive edge over your competition.
• Demonstrate your passion and commitment to your business. 
• Receive invitations to speak: As a published author your chances of being booked for speaking opportunities increases and with it the opportunity to share your message and your book from the stage. You may also command higher speaking and consulting fees.
• Back of the room sales: This goes along with public speaking. Often you can negotiate the right to feature your book for sale at the back of the room where you are engaged to speak.
• Guest appearances: These are not just for the Oprah crowd anymore. Reach out to online radio and talk shows, webinar producers, YouTube channels and more that focus on your topic and offer to share your knowledge, insight and information about your book with them. This is a great way to address new audiences and boost your visibility.
• Host paid webinars: Using online or conference calling systems, your book offers you a platform from which you can offer your insight or expertise online to those desiring a closer connection and extended insights from you, the author.

Writing a book gives you a quality product to use in building a new career or enhancing the one you have. Your book will add an extraordinary dimension to your life. Moreover, your book can also open the door to speaking, publicity, consulting and other new opportunities. By leveraging your status as a published author, your book can be a powerful marketing and promotional tool for you and your business. 

Once you have a manuscript ready to go, look to print-on-demand (POD) publishing as an immediate and cost-effective solution. With POD publishing, you can offer your book for sale or distribution through a website, retail channels such as Amazon or Barnes & Noble or in-person at special events. POD can be used for many different scenarios, such as:  

• A large corporation order for several thousand handbooks for the next annual meeting.
• A family reunion where 50 copies of great-grandfather’s life story will be shared.
• Several hundred copies of a marketing lead-generator booklet to be used as a complimentary gift at a special event or as a gift-bag goodie.
• A speaker’s back-of-room sales book, with enough ordered to meet the needs of each individual speaking event, no matter the size or location.

No matter whether you are a community cookbook author or a Vegas-headlining motivational speaker, POD publishing is definitely worth taking a closer look at – and channeling to help you achieve your goals and dreams.