Did you know that you can turn your CDs and DVDs into awe-inspiring products with the simple addition of unique and customized packaging? Everyone knows that a signature sky-blue jewelry box is bound to have something truly spectacular inside. The packaging of an item can say a thousand words about the content before it is even opened. Your CDs and DVDs can also have their own custom and colorful packaging that proclaims their value from the moment they are received in the mail.
Whether you mail discs to your target audience as complimentary lead-generators, send them as part of a subscription program or provide information and products via CD or DVD as part of your business, the way that you package your discs offers valuable opportunities that shouldn’t be overlooked.
Vervante’s custom disc self-mailers have the power to deliver a high-impact first impression from the moment they reach their destination. Your disc, already packed with value, become an awe-inspiring product with the simple addition of its own unique and customized packaging.
Produced in cover weight stock, durable and beautiful, these self-mailing packages created exclusively for CDs and DVDs offer valuable real estate for sharing your branding and your message. Vervante’s self-mailer can be printed in full color on both sides, and is available in two sizes, the larger one allowing for the insertion of a folded insert.
Just think of it! Your custom design can include your business or personal branding, a message to the recipient, a special offer, instructions or other information that compliments the content of the disc. You name it, the sky is the limit – and you’ll rest easy knowing that your message is being delivered with the ultimate in impact and memorability.
No matter if you need 5 or 5,000, our team works with you from creation to delivery, ensure a value-packed and cost-effective experience. Each client receives the same care and attention and each mailer will be created to captivate your audience and make them feel like this is a very special gift they have received.
We love to hear about companies that give back. Some of our favorites this month:
TOMS Shoes If you haven’t heard about TOMS, they are an amazing company. With every pair of shoes you purchase TOMS will give a pair of new shoes to a child in need. www.toms.com
HOMEBOY Industries Father Gregory Boyle, a Los Angeles priest, has brought life reboots to hundreds of ex-cons, including onetime gang members and the former CEO of mega-construction company KB Home. Check out his book, Tattoos of the Heart. www.homeboyindustries.org
Having a well-written and professionally published book can give a huge boost to your business bottom line. As a business professional, writing a book puts you head and shoulders above your competition. You now have a unique and powerful competitive edge. Publishing a book can help you:
Gain credibility and influence.
Become known as the expert in your field.
Expand your business and get the competitive edge over your competition.
Demonstrate your passion and commitment to your business.
Receive invitations to speak: As a published author your chances of being booked for speaking opportunities increases and with it the opportunity to share your message and your book from the stage. You may also command higher speaking and consulting fees.
Back of the room sales: This goes along with public speaking. Often you can negotiate the right to feature your book for sale at the back of the room where you are engaged to speak.
Guest appearances: These are not just for the Oprah crowd anymore. Reach out to online radio and talk shows, webinar producers, YouTube channels and more that focus on your topic and offer to share your knowledge, insight and information about your book with them. This is a great way to address new audiences and boost your visibility.
Host paid webinars: Using online or conference calling systems, your book offers you a platform from which you can offer your insight or expertise online to those desiring a closer connection and extended insights from you, the author.
Writing a book gives you a quality product to use in building a new career or enhancing the one you have. Your book will add an extraordinary dimension to your life. Moreover, your book can also open the door to speaking, publicity, consulting and other new opportunities. By leveraging your status as a published author, your book can be a powerful marketing and promotional tool for you and your business.
Once you have a manuscript ready to go, look to print-on-demand (POD) publishing as an immediate and cost-effective solution. With POD publishing, you can offer your book for sale or distribution through a website, retail channels such as Amazon or Barnes & Noble or in-person at special events. POD can be used for many different scenarios, such as:
A large corporation order for several thousand handbooks for the next annual meeting.
A family reunion where 50 copies of great-grandfather’s life story will be shared.
Several hundred copies of a marketing lead-generator booklet to be used as a complimentary gift at a special event or as a gift-bag goodie.
A speaker’s back-of-room sales book, with enough ordered to meet the needs of each individual speaking event, no matter the size or location.
No matter whether you are a community cookbook author or a Vegas-headlining motivational speaker, POD publishing is definitely worth taking a closer look at – and channeling to help you achieve your goals and dreams.