Want to boost the value and excitement factor of your products in one simple step? Adding full-color labels that feature your brand to product packaging instantly adds perceived value in the eyes of your customers and lets them know that something special is inside.
Here’s why you need to add this to your products now: For the month of June, we will add your branding to our packaging labels at no charge. All you have to do is send us your logo, choose from the 4 design options, and our graphic design team will create the label for free. This is a limited-time offer, so be sure to request this free graphic design service using one of our templates by June 30extended to July 15!
Once your labels are designed and ready to go, you can add one to each package we ship for you at only $.30 per label.
Here’s how it works:
Choose your favorite from the 3x3 full-color templates offered. (shown here)
Send an email to [email protected] letting us know you want to take advantage of this free graphic design offer.
Attach a .pdf of your logo to the email
Our graphic design team will set up your labels AT NO CHARGE.
We’ll print your labels in full color and add it to each of your shipments for $.30 each.
WANT TO DO IT YOURSELF? You are welcome to provide your own branded labels. Please be sure they are set up no larger than 3x3, multiple up on an 8.5x11 print-ready PDF. The $.30 charge for each label added to shipping packages still applies.
Love this idea, but WANT SOMETHING TRULY ORIGINAL? You got it! Our graphic design team can create a completely custom branded design label for you. Email your ideas to us at [email protected] for a custom quote.
It’s the little extras like this that really make products stand out from the crowd. And for more ideas on creating a memorable experience for your customers, be sure to check out our free expert guide “How to Add Pizzazz to Your Products.”
Remember, this offer only lasts until June 30July 15 (extended deadline!). We can't wait to get started on your new labels!
If you're ready to learn which products are best for increasing satisfaction, reducing returns and boosting profits, then you'll love our latest interview with fitness industry expert and author Jonathan Goodman. Jon's business has kept him at the top of best-selling lists and in the media spotlight for years - and allows him the financial freedom to take time away from the office and explore the world. Read on to learn how Jon increased profits by 20% by finding the right mix of products for his target audience.
Creator of the Personal Trainer Development Center (thePTDC) and Viralnomics, Jonathan Goodman has sold tens of thousands of books, training programs, and courses to audiences around the world, as well as featured in Men's Health, Schwarzenegger.com, Muscle & Fitness, and Forbes amongst others. He writes about personal training and enjoys philosophizing and experimenting with new media. Originally from Toronto, Jon loves exercise, hates bad socks, considers himself a key lime pie connoisseur, and spends his winters exploring the world.
Q: What inspired you to add published products to your business model?
My goal was to establish longevity. I noticed that other people in my market who were initially successful would fade out after a few years; there was no longevity, even if they were very good. I also realized that those who put things out in tangible, physical products were more successful in the long run. Their teachings and products were consumed more, they were taken more seriously, and those products ensured that they enjoyed great word of mouth and a increasing audience as they were passed along. Even though publishing products is expensive superficially, I decided due to those observations, that I would have physical products for everything I do. I want to be relevant in 10 years, and having physical products that last is key for that.
My first product was 1K Extra. It’s a premium product for my industry with a higher cost. The first version was priced at 499 dollars and delivered in digital form. However, I was dismayed at the rate of refund requests; it was pretty high for my expectations. When I followed up and did some research into why people were requesting refunds, I found out that many of the people who purchased it, didn’t even look at it before returning.
Buyer’s remorse is a funny thing; it’s based more, I believe, on the perception of what people think others will think of them, versus the actual return on investment. Whereas with a physical product, I’ve found, if you design a beautiful product and it looks and feels good to the person who bought it, the refund rate goes way down. Ordering a physical product means there is a wait to receive it, anticipation builds increasing the expectation and enjoyment of receiving the package and ripping the box open. Now there is a much better chance that they will actually look at it and use it.
I now offer both physical and digital versions as pricing strategies to allow me to position the products and pricing differently. For version 2 of 1KExtra we offered a physical product and a digital download and the return rate went way down. I ended up making about 20% more in profits even with the fulfillment cost because of the decrease in refunds.
Q: You published your first book, “Ignite the Fire,” with CreateSpace. Now most of your products are with Vervante. Why the switch?
I did my first book with CreateSpace before I knew info marketing was something I wanted to do. Now, with the variety of multimedia projects my business produces, I like how Vervante can handle all the different types of products in one space and offer the advantage of selling through my site while still having Vervante handle the ordering, fulfillment, and distribution details. Plus Vervante’s customer support is really great – if someone mistakenly makes a double order, they check that it’s correct before fulfilling and charging me for it. Vervante is great, because it allows you to start small with one product, and then work your way up as you add more and more.
Q: Any wisdom to share that you wish you’d known back when you started?
Don’t be embarrassed to price your products for what they are worth, especially if you’re in a niche. What you do is worth a lot of money to some people. The first product or program you put out there should have the potential to fundamentally change your business. For most, that means an influx of money to allow you to finally do what you want to do, instead of have to do.
Don’t compare yourself with others in your industry or who are doing similar things. I’ve met a lot of people who look great or might be intimidating at first, but in reality no one is perfect.
Better design makes a huge difference – when you can make sure you invest in high-quality design. Design communicates the value of what they are getting inside. It can allow you to charge up to twice as much for a product. The perception of quality is often as important as the actual quality of the product itself.
It’s worth having a professional proofreader or editor for your products as well. I have an exceptional editor I’ve worked with on all my books and copy editors for grammar and punctuation. They can make a big difference in the quality and perception of expertise that your readers form when using your products.
Don’t forget that you can create products from things you are already doing. I put on three conferences and one of my products, Ultimate Fat Loss Seminar, is a high-quality video and audio recording of those conferences that I turned into a product.
Q: How have Information Products affected your business?
Information products have allowed me to create more freedom and longevity in this market. The conventional model of generalities and marketing to the masses favors short-term success. Self-publishing and premium high quality information marketing, which is what I do with Vervante, allows me to focus in on the one thing I have specific expertise in. I don’t care about the mass market, I just know there are 100 or 500 or 1000 people out there that want what I can give them, so I can create it and sell it at a higher price. I think topics that are created to fulfill a specific need for a smaller population is where the future is.
You can learn more about Jon and his products at these sites:
1K Extra: Jon’s premier multimedia course that teaches how to build an efficient and scalable online personal training business has become the go-to resource in his niche.
Michelle Moore is a natural health advocate who strives to educate and help people to achieve and maintain optimal health through natural and integrative approaches. Michelle’s books, websites and consulting services have assisted thousands of people in understanding the numerous tools and approaches that are available to help in overcoming chronic health challenges, especially infections.
Michelle’s interest in holistic health began when she worked for a major pharmaceutical company as a Microbiologist. For a number of years Michelle performed microbiological research on many kinds of bacteria. She later became a consultant; teaching pharmaceutical companies how to be compliant with the microbiological manufacturing regulations of the Food and Drug Administration (FDA). After struggling for four years with recurring infections that mainstream medicine was unable to treat, Michelle discovered a way to restore her health using holistic and natural medicine.
In her books, DVDs and other resources, Michelle helps people to view health challenges from a larger point of view by addressing the root cause of the condition. Rather than simply “fighting the disease,” the underlying causes of illness are explored. The use of a variety of traditional, integrative and natural methods focused on achieving both short-term and long-term results are revealed.
In this interview, Michelle shares her experience using published products to share her knowledge and help change lives on a greater scale.
Q: What was the inspiration behind your books?
I’m a microbiologist who used to work for pharmaceutical companies. My husband Les and I published our first book MRSA Secrets Revealed in 2008. It offers a different perspective to help people in their recovery from Staph and MRSA bacterial infections.
For me, it was a personal mission to help others in need as this issue struck a personal cord. I myself had battled against recurring sinus infections for several years. Antibiotics weren’t working and my doctor couldn’t offer me any other help. So, I had to start finding answers for myself. And that meant stepping outside the world I knew. What I found changed my life, and I put what I discovered into this book.
Q: Give us a peek inside the publishing process for you
We heard of Vervante through another colleague of ours. We discovered their publishing products met our needs and we were also very happy with their service, support and pricing compared to other companies we’d worked with.
As our company is composed of just my husband and I, we can’t do it all (even though we try). It’s great to know Vervante can handle graphics and design issues for us when it comes to cover graphics and layouts. Whenever we’ve had any questions, they are quick to answer. Email support from Vervante is exceptional and it’s great to trust and know they are on top of things.
We don’t have the time and resources to be stocking and shipping books to our customers with our busy work schedule. So, printing, warehousing and shipping each of our books is what we use Vervante for, and we’ve been very happy with their services over the years.
Q: What do you wish that someone had told you BEFORE you began the publishing process?
It would have been nice to do our homework ahead of time and brush up on editing and design. Some aspects of publishing are not obvious unless you are a designer and knowing that would have saved us some time. Thankfully Vervante was able to help us identify potential problems that would affect the quality of our book and printing-related issues so our publishing went smoothly. It’s worth having an expert alongside you to help you through issues you never even knew existed.
Q: Is there anything you would do differently next time?
I would do my homework and learn rudimentary of editing and graphic design, color management and printing. That being said, we also try to know it all and do it all. However, that’s not really possible if you want to be a profitable business. It’s better to let the experts do their thing so we can do ours.
Q: How did Vervante support you during the launch of your product?
The launch of our second book went very smooth. As usual, they sent us proofs of our new book, kept us apprised of the process and once we approved our proof, we were ready for our first print run. They handled everything like true professionals and that’s why it was a smooth start.
Our books have been very successful and we get frequent reports of happy customers. Not only is our story great and helpful, but it’s put together in a professional quality package.
Choose your favorite from the 3x3 full-color templates offered. (shown here)
If you're ready to learn which products are best for increasing satisfaction, reducing returns and boosting profits, then you'll love our latest interview with fitness industry expert and author Jonathan Goodman. Jon's business has kept him at the top of best-selling lists and in the media spotlight for years - and allows him the financial freedom to take time away from the office and explore the world. Read on to learn how Jon increased profits by 20% by finding the right mix of products for his target audience.
Don’t be embarrassed to price your products for what they are worth, especially if you’re in a niche. What you do is worth a lot of money to some people. The first product or program you put out there should have the potential to fundamentally change your business. For most, that means an influx of money to allow you to finally do what you want to do, instead of have to do.
Michelle Moore is a natural health advocate who strives to educate and help people to achieve and maintain optimal health through natural and integrative approaches. Michelle’s books, websites and consulting services have assisted thousands of people in understanding the numerous tools and approaches that are available to help in overcoming chronic health challenges, especially infections.