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Vervante • October 31, 2020

Emergencies happen. Fires, floods, earthquakes, pandemics. Even zombies. Whether you believe in them or not, we’re big believers in being prepared, so we created the ultimate checklist for zombie-proofing one of the liveliest parts of your business… just in case. Assemble Your Team: There is strength in numbers – whether publishing a book, growing your business, or fighting off brain-hungry hordes. If you can assemble a like-minded group of people with shared goals and dreams - you've got a fighting chance of surviving and thriving! Be sure you have an experienced publisher (like us!) who provides all the products and services you need, AND  gives you access to your customers and their contact information (so you can stretegize together about future book releases or zombie attacks, your choice!) Add Human Personality: Don't let your book blend into the mindless crowd. Humanize, personalize and give it life by staying true to your unique voice, branding, and message. Content, photos, graphics, they all need to be true reflections of the real, live you. Injecting personality throughout is always a good idea. True Fact: Good design = zombie repellant: Ever see a well-dressed, stylish zombie? Neither have we. So it stands to reason that great design and beautiful covers repel the living dead. Invest in professional design for the cover and interior formatting that will impress potential readers and make them want to start doing the Thriller dance right along with you. Fortify! Have you ever seen a zombie gently reading a book? Smash-proof your products by using high quality hard covers, binders, and even leather-bound editions that stand up to wear-and-tear and offer a 100% satisfaction guarantee.  Get the Word Out: There is strength in numbers, and big sales equal big numbers that give your book – and business – lots of life. Learn how to plan and execute an Amazon Book Launch. Print out this colorful zombie-inspired checklist to breathe new life into your books, products and business Be inspired with tips for sharing the word by reading “17 Strategies for Boosting Book Sales” Learn how to share your message worldwide with “How to Sell Your Book Online.” Elevate Heart Rates: Keep things lively by providing extras with your books such as posters, bookmarks, worksheets, wristbands, t-shirts, anything that elevates heart rates. They can even act as useful protection tools in case of attack. Wasn’t there an episode of Walking Dead where they staved off an attack using distracting adult coloring books, Sharpies, and a big roll of stickers? Automate Your Sales: Life in underground shelters escaping the hordes can really mess with orderly business function. Use a publisher like Vervante that takes care of everything from sales to fulfillment, packaging and shipping so your books can still make their way to customers while you’re off the grid. Plan Ahead: Follow in the noble paths of our government by planning ahead like with the Pentagon’s CONOP 8888 Plan (real!), and the CDC’s official Zombie Preparedness Plan (also real!)  Check out the link to their Zombie Novella for a printable zombie preparedness checklist. See the full Department of Defense plan HERE. Or, easiest and best for your business, download our zombie-proof checklist by clicking HERE. Have a Backup Plan: Include a flash drive with your book that has bonus digital files on it. Easy to transport, keeps your files safe, and can be used almost anywhere, like zombie shelters with USB ports. Bonus Step (If you survive): When the dust settles and we emerge from World War Z alongside Brad Pitt blinking in the sunlight, the first thing we’ll need to do is accumulate enough wealth to rebuild. Be sure to request our expert guide with 100 Publishing Tips (click on the "Get it Here" link at the top of this page) to help you get a head start on creating the book or printed product of your dreams. Because when it comes to zombies - head starts are always a good thing! Did you laugh? We hope so. But we hope you also recognized the useful tips and practical ideas we hid in between the lines. Business is serious, but should be fun, too. Thanks for letting us have a little fun with you today. *Brought to you by Vervante: A source you can trust for high-quality, zombie-proof books and products.  

Vervante • October 6, 2020

Mark your calendars and get ready, Amazon Prime Days (October 13-14, 2020) are just around the corner! This is a great opportunity for everyone – whether you sell on Amazon, on your own website, or anywhere else. If you haven’t started planning yet, it’s not too late, especially if you use these Prime Day-inspired ideas to add some sizzle to your sales. #1 Offer a special "prime" deal for your audience Nobody promotes quite as well as Amazon. Shoppers are excited and anticipating epic deals as Prime Day gets closer, so why not take advantage of the excitement and offer your own “Prime” deals for products you sell on your website, too? The best way to do this is to reach out directly to your loyal customers and fans. This means sending emails to your list and posting updates to your social media. Offer special "prime day" packages where for a limited time several products are bundled for one low price. If your clients love packages, take it a step further by creating a subscription service and launch it on Prime Day with free extras or a special reduced rate that will catch people's attention. Record a special audio podcast or video tutorial as an extra for one of your books or products and offer it as a special bonus on Prime Day. Offer a special personal coaching session or limited-time memberships to your masterminds or coaching groups, with any Prime Day purchase. #2 Debut new daily planners If you love the idea of selling a daily planner, but aren’t sure how to get started or worried it’s too late in the game, we can help! Use the already-designed and formatted 2021 daily planner we recently released and sell it as your own! All you need to do is download the InDesign files for our daily planner, make any changes you want, then use it as your own to sell or share. In just a matter of days you can start marketing and sales for your very own daily planner. (Learn more about our 2021 Daily Planners including full access to images, files, etc by clicking HERE.) #3 Prime Days “free-plus-shipping” specials "Free-plus-shipping" offers are great for Prime Day. It’s the process of offering your book or product for free for a limited time, and the customer only needs to pay for shipping. (This is a very powerful way to build your email list, too!) (Learn more about how Vervante can support your free-plus-shipping offer by clicking HERE.) #4 Build anticipation with sneak peeks Here's one more tip to give your Prime Day deals some extra oomph: Be sure to share "sneak peeks" of the specials you'll be offering in your newsletters, social media and emails. It's a great way to spread the word, build anticipation and join in all of the Prime Day fun everyone is having. The key here is to be creative - and add value. You don't need to reduce your prices, just give in a way that will excite your customers and make them feel like they got the best prime deal out there!

Vervante • September 3, 2020

Want to know the best time to promote your new product? Before it's officially available! Preselling is a powerful marketing strategy that everyone can benefit from. The presale period is so important, in fact, it should be the centerpiece of your marketing and promotional campaign. What is a presale? It's that period of time when you're in the final stretch, polishing up your new product and preparing for the big launch, but not quite ready to print and ship. Presales offer several big benefits #1: Takes the guesswork out of knowing how many books, etc to print ahead of time if you want to use bulk printing #2: Helps offset the cost of printing, marketing, etc. by collecting payment for the product before you officially launch it. #3: Generates good "buzz" to support stronger sales How to generate interest in preorders Preorders work wonders for building buzz and building excitement about your upcoming launch. They can lead to more sales initially and lead to sustained sales over time as well. But how can you convince readers to buy a product when it isn’t available to read yet? Offer free swag: This is a popular strategy, and it works! Give readers an extra incentive to preorder and something that offers instant gratification to hold them over until official launch day. Send a digital gift pack: If you're on a budget, this is a more economical version of swag. Send them downloads, recordings, exclusive short stories, extras they can print and add to the planner, etc. Form a fan squad: If you have a group of friends and fans who are excited about your upcoming launch, harness that power by asking them to be your official launch team. Send them early copies so they can leave reviews and recommendations. Let them share details about the new book on their own social media and give them special links to let their followers pre-order. Use your social media: Give your social media images an update by adding information or images about your upcoming launch. Have a strategy that takes readers on a journey to get them invested and excited such as cover reveals, printing snapshots, excerpts and more. Send an email to subscribers: If you have a mailing list, (every author should), then you already have a group of people who are interested in what you are doing. Send them updates, build the excitement, and give them exclusive offers to support your presale offer. How to set up your products for presales It's easy to offer presales, here's what to do: Set up a landing page and allow customers to pay you for the product ahead of time. Be sure to communicate clearly when customers should expect to receive their purchase. At the close of the presale window, let Vervante know how many you need printed. Send us an export from your shopping cart of all presale orders and we'll ship your planner or product to each of your customers. Each person's situation might be different, so if you are planning on offering presales, it's always a good idea to consult with our publishing team so we can make sure you're optimizing each step. Just reach out at [email protected] or schedule a 1-on-1 call using our online scheduler.

Vervante • August 25, 2020

Recently we talked about the best methods for selling on Amazon, Etsy and your own website. Today we wanted to talk to you about another retail option that deserves your attention -- the Vervante Bookstore.   The Bookstore is an online storefront solution we offer exclusively to Vervante customers. It allows you to direct customers from your website or social media to your own product page in the Bookstore. We will process the credit card transactions and manage fulfillment and distribution. This is a valuable option if you just don't want to deal with credit card processing and a merchant bank. All you need is a simple landing page and we take care of the rest.   Here are a few highlights of the advantages and rewards the Vervante Bookstore provides:  Online Storefront: Vervante authors can have product pages created for all their products  Author Bio Page: Similar to Amazon’s author bio pages, connect with your customers by sharing your story. Always In Stock: If you are using our print-on-demand (POD) services, your book or printed product is guaranteed to always be in stock. Peek Inside: Just like Amazon’s “Look Inside” feature, customers can see a sample of your book’s interior. Easy Sales Solution: You don’t need to set up complicated shopping carts or sales pages, we handle that for you. Database Growth: You have full access to your customer’s data. Higher Profits: You set the retail price for your product and pay us a 10% transaction fee. The buyer selects and pays for the shipping and postage. These are some of the best royalty numbers in the industry!  Full Access: You can login to your Bookstore account at any time to view activity, including customer data and email address. Book Launch / Pre-Order Support: Planning for a big holiday launch? Debuting a new daily planner for the New Year? You can use the Bookstore for pre-orders. Shipping estimates can be changed to show pre-order status and expected ship dates. How to set up your sales pages in the Vervante Bookstore Log in to your Vervante author account on our website, then navigate to the Vervante Bookstore page under the Services Menu. On that page you will see information about pricing and sales, a calculator to help determine royalties, and directions for submitting books or products to be listed in the Bookstore.   Once your listing is ready, each product will have a unique URL that you can use to direct online traffic to the sales page. If you would like to revise the product descriptions or your author page, please send requests with the final, approved content to [email protected].    If you like the idea of simplified credit card processing, the Vervante Bookstore provides an easy, effective and streamlined way to connect with your customers and get your books and products where they need to be. For questions or help with using the online Vervante Bookstore, email us at [email protected] or set up a call using our online scheduler.

Vervante • August 19, 2020

The news lately has been filled with stories of teachers, parents, and even children creating products specifically to help others during the pandemic. There was the Washington Post story about 4 teens who created a coloring book to educate kids about the basics of a disease some adults continue to have a hard time understanding. And a 12-year-old girl in Australia who designed a deck of 54 cards filled with ideas for how kids can spend their time during quarantine. We love this! It can be so easy to feel discouraged or helpless with the state of the world today. But what these innovative kids are doing is inspirational - they are using the power of publishing to create products that can make a positive difference. If you’re inspired to create something that will uplift and improve the lives of other people during these uncertain times just like these kids did, but need some help brainstorming, here are a few ideas: Family & Homeschooling Schoolchildren across the country are learning remotely, which means parents need some help with keeping kids focused and motivated. CARD DECKS can be used to create flash cards, writing prompts, memory games, puzzles, and even fun challenges. PLANNERS: Create planners for kids that make learning fun. Or planners for parents to help them stay organized. JOURNALS, NOTEBOOKS & COLORING BOOKS are also great for writing projects, keeping track of schoolwork, drawing and other art projects, artistic expression, play time or quiet time activities, and more.   Health & Wellness Create CARD DECKS filled with daily affirmations, positive messages, wellness tips, meditations, challenges, and any content that supports positivity and wellness  BOOKS, JOURNALS & PLANNERS: if you already have products or programs about health and wellness, you can reuse that content to create journals, daily planners or books filled with ideas and actions that promote health and support wellness. Fitness & Nutrition CALENDARS are easy to create and can be filled with nutrition and fitness information. Create a 365-day tear-off calendar with daily tips, actions and support. Wall calendars can be filled with motivational content and images. BOOKS, JOURNALS & DAILY PLANNERS can be filled with recipes, shopping tips, goal-setting strategies, fitness challenges, etc. CARD DECKS are perfect for fitness and nutrition. You can share daily exercises, recipes, menu plans, bootcamp routines, yoga poses, challenges, etc.   Business & Finance Financial planning, budgeting and knowing how to manage money has never been more important. You can help people by educating and guiding them in managing their personal and business finances with PLANNERS, BOOKS, WORKBOOKS and similar products. Working from home? Who isn't?! Running a business from a home office means there are many people out there who can benefit from your knowledge - CARD DECKS, PLANNERS, WORKBOOKS, BOOKS and other products can make a big difference. Hobbies & Personal Growth Gardening, Art, Crafting, Writing: These are all hobbies that help people to feel productive and give them a sense of accomplishment. Help people learn or perfect new hobbies that you are an expert in by sharing your knowledge through BOOKS, CARD DECKS, and WORKBOOKS. Or create audio or video content and share it through CDs, DVDs, and USB drives. Everything we mention here can be created, fulfilled and shared with your audience through Vervante. If any of these sparked an idea for you, we’re here to help you make your difference in the world. Check out our full-color catalog to see all the wonderful products we can help you create. And email us at [email protected] for free quotes, questions or any help you need. Together, we can make the world a better place!

Vervante • August 15, 2020

If you’re getting ready to launch a new book or product, setting up your shopping cart and shipping methods correctly are an essential part of the process. We’ve gathered up some tips here to help you make sure you – and your customer – get the best results.   Q: How do I know which shipping method to use? A: We automatically ship all books and products using the least expensive shipping method based on the weight and zip/postal code used. However, you can always select a different shipping method that best fits your needs. NOTE: We do not default automatically to Media Mail even if this is the least expensive option. If you’d like your orders shipped via Media Mail you need to select this as your default. (For more details about Media Mail, and why we don’t use this as our default, please refer to “The Pros and Cons of Using Media Mail” on our blog. To designate a default shipping method for any of your products, click on the link for “Select Specific Shipping Methods” under the My Profile section on your Author Dashboard. There you will see a list of your products and a place to designate what shipping method you would like to use. If you make any changes, be sure to click on the "Update" button at the bottom of the page.  Q: How do I calculate shipping costs? A: We provide a postage calculator to help determine shipping costs. From your author dashboard click on the “Calculate Postage” link under the Support section. Your items and their weights are listed there for easy referral. All you need to do is use the official USPS calculator on that page to determine shipping costs. Q: How do I know what my product weighs? A: When we first set up a new item, we estimate the weight. That’s the number you’ll see in the “Est Ship Weight” column on the shipping methods page we referenced in the previous question. Once the item is in production, the final shipping weight can be viewed on the “Calculate Postage” page found on your Author Dashboard. Q: How do I make sure I’m using the best shipping method? A: Using the shipping calculator to find the best rates is usually the best way to do. However, for some of our customers who ship internationally, it’s good to review your accounts from time to time to verify the costs. Q: Do I need to worry about shipping delays due to the COVID pandemic? A: It's always a good idea to factor extended shipping times into your launch plans – especially this year with the disruption the pandemic is causing. Many shipping companies are struggling to maintain normal schedules during these uncertain times, so it’s a good idea to factor in the possibility of extended shipping times for product launches. Q: How much time will it take for my products to print then ship when they are ordered? A: Different products take different amounts of time for printing and production. Here are some examples of standard lead times for a variety of products we produce – and why it’s important to factor lead times into your holiday sales plans: Paperback books: 5 days Softcover spiral bound or saddle-stitched books: 5 days Card decks: 5-10 days Custom printed tuck boxes for card decks: 10-12 days Hardcover books, planners, journals:  4-6 weeks Custom printed corrugated boxes for VIP, membership and mailing: 10-15 days For example, if you're thinking of a Black Friday launch for a hardcover planner, you would need to begin printing October 19 in order to ship orders on November 30. Q: Does Vervante charge “handling” fees? A: For print on demand products, we do not charge handling fees. Here’s how we calculate charges: “Cost of printing book + Cost of shipping/postage = what we charge.” There are no other hidden costs. For products printed or produced in bulk, there is an order fee plus a pick fee to pull the item from inventory, plus postage. Order and pick fees only apply to individual drop ship orders pulled from inventory and shipped on demand.   Q: Can packing slips be customized? A: Every package we send includes a packing slip inside and you have the option of customizing it however you’d like. Think of this as valuable real estate perfect for sharing information like: A greeting or message that makes a personal connection Your logo for brand awareness Return policies that eliminate confusion about timeframes or refunds Business address and contact information Special holiday messages To add personalized content for your packing slip, click on “Customize My Packing Slip” on your Author Dashboard.  (If you’d like more information about using packing slips, handling returns, and suggested content you can adapt and use for your packing slip, click HERE to read more on our blog.)

Vervante • July 28, 2020

Amazon is often the first place you may think of for buying books. Etsy is the place people go to for creative products like notepads, card decks, and daily planners. But that doesn’t mean they are the ONLY places you can sell your books and products. In fact, the best place to sell online is your own website! The power of Amazon and Etsy are real, but selling online does not have to be an all-or-nothing choice. It’s not just your website, or just Amazon or Etsy. You can have it all by selling on all three!   First: Sell from your own website Your primary sales option for customers should be your own website. Selling your book or products online through your own website/shopping cart (or Vervante’s Online Bookstore if you don't have or want to process credit cards), means more profit, control and connection with your readers. Even if people don’t buy right away, by directing them to your website you’ve got a chance to create a connection, offer a free download, or opt into your newsletter. Anything that will put them on the path to staying connected, becoming more involved, and eventually become loyal fans that support your long-term success.   Next: Sell via Amazon or Etsy The online reach of Amazon and Etsy is impressive, and using them as secondary sales options is a great way to help people discover you and your products. That first sale on Amazon or Etsy is like an introduction that you can follow up with strategic communications that invite them to become a part of your tribe. But wait, how do I compete on Amazon / Etsy? Selling from your website is obviously the best option for bigger profits and business-building results. Just remember this - It’s not about competing – it’s about standing out! Give people a reason to shop with you vs. Amazon by creating an experience that makes you stand out. Exclusive offers, unique bonuses, VIP perks, and exceptional service are just a few ways to attract customers and create loyal, long-term fans. If you use your own sales pages and shopping carts in addition to Amazon or Etsy, and you’d like to attract more buyers to your own cart vs. Amazon, here are a few ideas: Exclusive Offers / Extras That Add Value Attract potential readers by offering exclusive extras they can’t get from Amazon such as limited access to programs, complementary products such as stickers, notepads, and bookmarks, or free downloads such as worksheet, templates, checklists or sneak-peeks with each purchase. Unique Bonuses How about creating a special box of goodies to include with the book order? You can create a custom-designed box/package and add a few products that elevate the reader experience. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode! VIP Perks People love a VIP experience. Another idea to help your sales page stand out from Amazon is to offer a special ‘VIP’ print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek. Exceptional Service When you run the show from the moment they arrive at your website to the moment they receive their book in hand, you’re able to control the content and amount of customer service they receive, so make sure it counts. Be personal, be positive, and shower them with the kind of service you wish you could get. Share helpful information in fun ways such as by including colorful branded postcards with content that shares everything they need. Personalize your packing slips, follow up with emails after the fact to make sure they are enjoying their purchase, and share more info to entice customers to continue to follow you.     Creating unique and satisfying experiences is the best way to get the right kind of attention for your book sales and keep customers coming back for more. If you have ideas for creating products or experiences to help boost your sales, let us know, we’re here to help! Vervante makes it super easy to sell on Amazon and Etsy! We've got the Amazon process automated and other than the 15% Amazon commission, our service is free. For Etsy orders, all we need is a copy of the order confirmation email - super simple and easy.   Sincerely, Your Team at Vervante p.s. If you’d like to learn more about your options for selling on Amazon AND selling via your own website, check out the following linked article on our blog where we lay it all out. (hint: You can do both – and you should do both! Read here to learn why: “Retail Book Sales Success.”)

Vervante • July 20, 2020

It’s that time of year again. No, we’re not talking about beaches and fun in the sun – we’re talking about the holidays! You read that right, if you’re planning on launching a new book or product for the holidays then NOW is the time to get started.   A lot of people joke about Christmas in July, but honestly, it’s the BEST time to start planning for holiday sales. You've got plenty of time to wrap up your book details, strategize marketing and sales, and give yourself a nice head-start for a stress-free experience.  First, let’s talk about understanding lead-time for products Different products take different amounts of time for printing and production. Here are some examples of standard lead times for a variety of products we product – and why it’s important to factor lead times into your holiday sales plans: Paperback books: 5 days Softcover spiral bound or saddle-stitched books: 5 days Card decks: 5-10 days Custom printed tuck boxes for card decks: 10-12 days Hardcover books, planners, journals:  4-6 weeks Custom printed corrugated boxes for VIP, membership and mailing: 10-15 days SCENARIO of a Hardcover Daily Planner Launch: If you're thinking of a Black Friday launch for a hardcover planner, for example, you would need to begin printing October 19 in order to ship orders on November 30. Let's get those products you want to launch and sell in the 4th quarter into the queue as soon as possible now, so we can minimize the stress of year-end and the holidays. Shipping During the Holidays Another element to factor into your holiday launch strategy is the possibility of extended shipping times – especially during this upcoming holiday season. Many shipping companies are struggling to maintain normal schedules during these uncertain times, so it’s a good idea to factor in the possibility of extended shipping times for holiday product launches. Holiday Book Sales Timeline AUGUST Finalize your book manuscript and send it to an editor to make sure it’s ready to go. Start gathering details such as print quotes, shipping timelines, etc. Assemble your self-publishing team. Some people you might need include:  Designer for the cover and interior formatting; Printer and publisher (like Vervante), Technical support for sales pages, shopping carts, etc,; a book launch expert or project manager; Launch “squad” made up of friends and colleagues who will provide early reviews and help spread the word. SEPTEMBER Upload print-ready files for the book and order sample copies for quality and proofreading checks. Coordinate with Vervante for your book retail listing: Amazon, Vervante Bookstore, or your own shopping cart. Vervante can list your book for sale on Amazon and add it to the Vervante Bookstore online (free for Vervante authors). If you sell from your own website, start working on your landing and sales pages, set up shopping cart, plan marketing strategies. OCTOBER / NOVEMBER Put marketing plans into action. Announce special promotions, early bird sales and specials. Attend book signings. Promote, promote, promote! Boost your book launch by creating complementary products that will get attention and ignite interest. Check out these ideas: Creative Ways to Launch a Book DECEMBER Confirm Vervante holiday shipping deadlines. Attend book signings. Continue promotions, especially for New Year / 2021 products. Announce surprise last-minute deals. JANUARY Continue to promote New Year products. Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans. Questions? Let us help you make the most of your holiday sales by emailing us at [email protected] or scheduling a phone call at https://vervante.youcanbook.me/.

Vervante • April 28, 2020

Launching a new book or product can be very exciting – and also very scary. One of the best things you can do to support a successful launch is find a way to capture attention and capture sales at the same time. That’s why we’ve gathered up three creative launch ideas you can you to help you stand out from the crowd. #1: Launch Date Landing Page As you prepare for your official launch date, create a dedicated landing page. You can add bonuses as incentives for your customers such as free downloads or extras if they buy on that specific date. You can then have the Buy Now button either go to your Amazon link or your personal shopping cart – and ask customers to provide proof of purchase to receive their free extras. In addition, connecting with customers this way allows you to collect their contact information to add to your list for future communication. For a fun and creative example of using a launch landing page and bonuses to promote a book launch check out Scott Stratten’s “The Jackass Whisperer.” #2: Exclusive Print Run People love a VIP experience. Another great idea to boost your book or product launch is to do a special print run that will be sent to special customers, connections and influencers to help spread the word. You can autograph your books, include handwritten cards, bookmarks or stickers, and give your readers an early, exclusive peek. #3: VIP Boxes Speaking of VIPs, you can take your exclusive print run to the next level by adding products to create VIP boxes. Add other products to the package that complement your book. Use special packaging that features your brand and design, so they know they are getting something unique and interesting. Top it all off by having it wrapped with colored tissue, stickers, and extras for a fun, hand-crafted “Etsy” type experience. You might even end up seeing your product as the star in a social media “unboxing” episode!

Vervante • March 11, 2020

We’re not going to beat around the bush here, the best way to publish your book or product is to FIRST sell from your site, THEN use Amazon Marketplace to pick up a few more sales. We suggest that you drive all of your social media promotions, advertising, email campaigns, etc. to your site so that you process the order and have access to all information - including who your customer is. We’ll take it from there to print and ship your book or product to your customer. Building a Strong Author Platform To put it very simply MORE PEOPLE = MORE SALES. You need to develop and nurture an audience filled with interested and loyal fans who will buy from you, promote for you, and sustain your sales both during a launch and for the long-term. Successful authors understand the importance of building an audience BEFORE they launch – and keeping their audience active and involved for sustained sales and growth when it comes to their books, products and business. Vervante is the only publisher that encourages our authors and customers to sell directly from your site so that you process the transaction, make more money, and more importantly – capture the customer data and build your email list. (Amazon DOES NOT share that info with you. When you publish using Amazon’s program KDP, they consider the person who buys your book as THEIR customer, not yours, so they don’t share.) For more details about how this works see: The one thing you need for a successful book launch Easy Book Sales & Processing We set up your listing on Amazon, we receive orders directly from Amazon, we process, print and ship those orders quickly and efficiently. All the details (except the email address because Amazon doesn’t share this with us) are posted to your Author Dashboard so you can check anytime and from anywhere. You can be confident that the entire process is being handled by professionals, and devote your time and attention to what matters most (writing your next book, nurturing your author platform, playing with your kids, etc.) For more details about how this works see: How order processing and shipping works with Vervante Bigger Royalties We can list your book using the Amazon Marketplace option, which offers much better royalty rates than using Amazon’s publishing program KDP. While KDP takes a 40% commission, Marketplace only takes 15% commission. We also have a strict policy against marking up postage or charging inflated “handling” fees. Some of our competitors add a markup of 33% on postage! Just think how this can really add up over time. We charge exact postage fees and no mark-ups. More Control SELL WHERE YOU WANT: Using Amazon Marketplace gives you the ability to also sell your book in other locations like your own website or other online bookstores. Keeping control of your book sales in this way gives you the ability to have the best of both worlds: A listing on Amazon that establishes your professionalism and credibility The freedom to be creative with special events and sales offers on your own website through bundles, coupons, promotions, etc. (also great for building your author platform). CUSTOM PACKAGING: The Amazon smile box is nice, but we can ensure your book stands out from the crowd with custom packaging and personalized packing slips. We offer a wide range of packaging from boxes to bags to creative options that you can customize to make your book or products really stand out. And every package we send out includes a packing slip that you can customize. GLOBAL SHIPPING: Don’t hold back! We can ship your book anywhere in the world and keep you up to date on its status. Shipping confirmation emails are sent to recipients with tracking information. And all order information such as status and tracking numbers are posted to your account online. If you have more questions about how Vervante can help you list and sell your book through Amazon in a way that benefits you - the author - we're here to help. Email us at [email protected] or schedule a call with one of our publishing experts using our online calendar.

Vervante • December 17, 2019

A successful book or product launch needs one thing: An Audience You can have fancy social media, dazzling design and over-the-top content, but if you don’t have an audience, you won’t make the sales. Successful authors understand the importance of building an audience BEFORE they launch – and keeping their audience active and involved for sustained sales and growth when it comes to their books, products and business. If you're looking for a New Year resolution, this is it! Start building your audience contact list now.   We're talking about much more than just posting on social media. With algorithms that are constantly changing, you can't rely entirely on social media for keeping in touch with your audience. Recent changes to Facebook and Instagram algorithms resulted in influencers with thousands upon thousands of follows realizing their posts weren't getting seen. A few small technology tweaks and they'd lost access to audiences they'd spent years building up. The answer is simple - creating and maintaining a contact list for fans and follows that allows you to reach out directly - through email, phone or mail - gives you both control and confidence that you can always reach out whenever you need to. You already have the tools for creating an audience at your fingertips, you just need to use them. You can use any number of services (free or paid) to keep track of and communicate with your connections such as MailChimp, Constant Contact, Infusionsoft, and many others. Once you have this set up, you can grow your audience using: Social Media: Ask fans and followers to sign up for your newsletters or opt-in for important updates via email. Live Events: Speaking from the stage, networking meetings, holiday celebrations - these are all great opportunities to connect with and invite potential clients or customers to join your list. Partnerships: Telesummits, joint ventures, any opportunity to put your heads together to reach more people is golden for growing everyone's list together. Current and Past Clients and Customers: Don't forget about the fans you already have. If someone purchased your book or product, invite them to join your VIP list for a backstage pass to current events and future launches. Vervante Customer Access: Don't forget about the unique opportunity we offer all Vervante customers: complete access to your customer's contact information for list and audience growth. The best audience member is a loyal, satisfied client and we give you full access to that. As you plan for 2020 and future book or product launches, prioritizing list growth is one of the best actions you can take right now. And using Vervante for your print and publishing needs will help you accomplish your goals with access to satisfied clients and customers as part of a loyal and active audience.

Vervante • August 13, 2019

While you're probaby still enjoying time on the beach, or just starting to think about shopping for school supplies, there's something that might not be on your radar right now, but should be - planning for holiday product sales!  Honestly, the BEST time to start planning for holiday sales is RIGHT NOW. You've got plenty of time to envision, create and plan your marketing and sales campaigns, and this little head start will help you create a stress-free, successful experience. Ready? If you haven’t started planning yet but want to give your income and your business an end-of-the-year boost, now is the time for action. First, let’s talk products. Here’s a few crowd-pleasing ones perfect for holiday sales: Planners: Wow, planners are the superstars of self-publishing right now and we've got everything you need to create the perfect planner for your audience. Journals: Timeless treasures perfect for just about anyone. Books: Small books that can be sold or used for free-plus-shipping offers are very popular during the holidays. Calendars: Calendars are also a great option for client and customer appreciation gifts and to use as lead generation freebies. Adult coloring books: Create your own using holiday themes, New Year themes, or branded content that supports your products and programs. Cards of all kinds: These are great sellers, make great gifts, and can be easily customized and configured to fit your business and audience needs. Card decks, note cards, and postcards are popular, or get creative and try tarot cards, affirmation cards, or health and wellness program cards. Planning a Holiday Sales Timeline Once you’ve picked your products, it’s time for action: AUGUST / SEPTEMBER Decide on products to sell. Make a list of ideas for how you will make them unique and start writing or designing. Contact Vervante at [email protected] and request free quotes for printing, shipping timelines, etc. If you’re just adding your logo to one of our ready-made products, upload a print-ready file to your Vervante account, then order a sample copy. For customized products, finalize graphic design files and upload to Vervante account. Order sample copies for quality and proofreading checks. Have Vervante list your books and products for sale. We can list on Amazon and add it to the Vervante Bookstore online (free for Vervante authors). If you sell from your own website, start working on your landing and sales pages, set up shopping cart, plan marketing strategies.   OCTOBER / NOVEMBER Put marketing plans into action. Announce special promotions, early bird sales and specials. Promote, promote, promote! Procrastinate much? For last-minute ideas in time for Black Friday, our ready-made planners, card decks, books, journals and calendars are easy and quick to set up and sell.   DECEMBER Confirm Vervante holiday shipping deadlines. Attend book signings. Continue promotions, especially for New Year / 2020 products. Announce surprise last-minute deals.   JANUARY Continue to promote New Year products. If 2020 planners were a hit, think about removing dates from planner and sell "undated" versions that can be sold all year long. Look back at your holiday sales experience, making notes about what worked (and what didn’t) to help with next year’s plans. Questions? Let us help you make the most of your holiday sales by emailing us at [email protected] or scheduling a phone call at https://vervante.youcanbook.me/.

Vervante • August 7, 2019

Once you’re written a book, or created a new product, the next part is something a lot of people really struggle with – setting a price. It’s like a scary math problem where the answer isn’t always clear. Price it too high and no one will buy. Price it too low and you devalue your work and your profits. Finding the right price doesn’t have to feel like a guessing game, though, especially if you follow these tips. #1: Research similar books or products in your niche and take note of their prices. That will give you an idea of what’s working and a price range to start with. This doesn’t mean you have to limit yourself to that range, but it’s a good starting point.  #2: Calculate your costs including printing, production, and fulfillment to get a break-even baseline. Add in extras that retail sites will charge you. If you sell from your own site, those costs will be minimal. Selling from online stores such as Amazon, however, will incur higher costs to deduct from your bottom line. If you have a certain profit margin you’d like to attain, this number will help you to set your retail price. #3: Consider the value your book, planner or product is offering to your customer. Will they save time, money, stress? If you are delivering a lot of value to their business or life, that raises the value of your product and the price you can charge. #4: Decide on a price that feels right to you. If you think you’re charging too little, then you’ll feel resentful and that will come through. If you think you’re charging too much, you might feel nervous, unsure or scared to put it out there. #5: Poll your beta testers. Ask them to suggest a price range. Or run your price idea by them for their feedback. These are people who have read your book or used your program, so they have personal knowledge of the value of what you’re selling. #6: If you’re selling from your own website, the price you set isn’t permanent. Pricing can be nerve-racking, we know, but you can always adjust. You might start out with an introductory price to test the waters and then adjust it to fit demand. Coupon codes, special packaged deals, and other similar methods can be used until you’ve got it just right. #7: Add value to support your price: Make the price you set a no-brainer by adding so much value that your customer is excited to buy! Create packages out of your book or product to make it unique and different than anything else - and add value with extra products that add value to it. For example, if you have a children's book, include stickers, coloring pages, crayons or colored pencils. For planners you could include extras like pens, clips, bookmarks, notepads, stickers, or even experiences like an introductory coaching session or limited-time membership in a mastermind or online program. Adding a little something extra like this will elevate your book or product's value in your customer's eyes. Yes, there might be similar products with lower prices (that are most likely bulk-produced in China), but you have the ability with self-publishing services to create something unique, elevate your customer's experience, and make yours the choice they want.

Vervante • July 23, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Sharon Sayler. An accomplished author, speaker and expert in courageous, conscious communication skills, Sharon had already written several books about mindfullness, communication and leadership skills when she was inspired to follow her heart and write a children's book. As she continues to work with adults to enrich their lives as business leaders and entrepreneurs, she's enjoying  this new path of life enriching the lives of young readers with the book and fun products she created to go along with it.  Sharon's story Q: What inspired you to write a children's book? Funny you ask, one might call it a brain download more than a brainstorm. Pinky Chenille(tm) and the land of Addendale came to me in a dream three months before my first grandchild was born. I jumped up out of a deep sleep at 2 a.m., and there was Pinky and Princess Adeline, and the Color Critters all in vivid color ‘talking to me’ about the first story ‘Pinky Chenille and the Rainbow Hunters’ in the Pinky Chenille series. I immediately began to write down what I was seeing and hearing. Crazy sounding, I know! It wasn’t in early-reader rhyme like it is now, yet the story was all there. It took five years to bring it to ‘life.’ Q: What advice would you give other authors when writing their first book?  GO FOR YOUR DREAM! I struggled five years to bring 'Pinky Chenille and the Rainbow Hunters' to life, even in the face of plenty of people saying “Why?” (And to be transparent, the last four years of the ‘Pinky Chenille and the Rainbow Hunters’ saga I was recovering from a severe medical condition.) So, don’t let anything or anyone stop you when you KNOW this is what you are meant to do. With Vervante being a wise and positive team member on the Pinky Chenille team, we made it to a #1 bestseller on Amazon, got a 5-star review from Readers Favorites, 33 very positive reviews on Amazon, and have a passionate social media community – it’s just amazing.   Q: What do you love most about this book? Shamelessly, I'm saying everything!  The fun way the story and illustrations go from black and white to full color, the attached audiobook on CD so kids can listen along, the hardcover - all making it a legacy book, one that can go through many grandkids. And for Rainbow Hunters, I wanted to impart in a playful and easy to understand way values such as compassion, empathy, teamwork and especially getting along, that I feel are missing these days in so many places. During the research phase of what is children’s-early-reader-fiction and now reading to my grandchildren, I’ve been shocked at how bad some children’s books are. I've found topics that aren’t appropriate, words that little ones don’t need to hear, illustrations that are scary, etc. ‘Pinky Chenille and the Rainbow Hunters’ is a positive, fun message about getting along and how our differences are what make us stronger. Playful and easy to follow were as vital to me as the values because the book is for the 3-to-8-year-old crowd and honestly, I think regardless of age we all enjoy a book that is playful and easy to read. About Pinky Chenille and the Rainbow Hunters When all the Color Critters decide to hide their color, Addendale becomes a very sad and drab place indeed… Headlines everywhere read: Addendale’s been reduced to monochromatic by Color Critters! As Princess Adeline came rushing along, By the look on her face, something was wrong . . . “Pinky! Pinky! Where did the colors go? I’ve been looking high and low!” Can Pinky Chenille and Princess Adeline bring all the colors back together and make their world a colorful, happy place again? Perfect for reading-together-memories for years to come, Pinky Chenille and the Rainbow Hunters is printed in beautiful full-color with a hardcover and audiobook CD. With whimsical art and playful rhyming verse the main characters, Pinky Chenille and Princess Adeline, weave a fantastical tale on the importance of friendship, teamwork and getting along. Just like the classic tale ‘Wizard of Oz’ Pinky Chenille and the Rainbow Hunters starts with delightful black and white illustrations and ends in a merriment of blazing full color. Written by Sharon Sayler, her magical story is designed to entertain and inspire young minds, stimulate their imagination, and encourage a kinder, more compassionate world. Delightfully illustrated by Olivia Cole with black and white and full-color imaginative illustrations that enchant young and old alike. PinkyChenille.com offers free coloring and activity sheets available in PDF format so that you can download and print them over and over again. Children love repetition, and in a printable form, you never run out of their favorite activities. Learn more You can learn more at www.pinkychenille.com (use secret code "Friends" to save 15% if purchasing from website), and join the Pinky Chenille community on Facebook at www.Facebook.com/PinkyChenille; and via Twitter, Pinterest, and Instagram at @PinkyChenille. Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!

Vervante • July 18, 2019

Choosing the right category for your book when you list it on Amazon is one of the best ways you can boost its visibility on Amazon. Selecting a category is like choosing where your book will be displayed in your local bookstore. Put it in the wrong place, and readers will miss it entirely. In the right place, and you'll get seen by people who may not know you, but are searching for the exact topic you're writing about.  I bet you've done some book shopping on Amazon where you searched by category, trying to find something new and exciting. You're not the only one! Many readers who shop on Amazon discover books by browsing by category. And, another bonus, if your title is assigned correctly, you'll increase the chances of it appearing in Amazon's automated marketing campaigns. How to add Amazon book categories Categories are added during the process of adding your book listing to Amazon. If you already have a book on Amazon, you can change or update listings as well. For full instructions and more information check out this page on Amazon's Author Central. And if you need help, one tool we've heard Vervante authors praise is called KDSpy. It's a unique software application that reverse-engineers the Kindle Marketplace to reveal lucrative Kindle keyword category niches. After all, when it comes to categories, the more specific, the better your results.

Vervante • July 9, 2019

Mark your calendars and get ready - Amazon Prime Day (July 15 and 16) is just around the corner! If you have a book or product on Amazon (or for sale anywhere else!), this is a great opportunity to add some sizzle to your sales. Here's how: Offer a special "prime" deal for your audience Shoppers are excited and anticipating epic deals as Prime Day gets closer. You can take advantage of their attention by offering special deals directly to your audience if they purchase from your website (not Amazon!). The best way to do this is to reach out directly to your loyal customers and fans. This means sending emails to your list and posting updates to your social media. Want to stand out from the crowd? Creating special offers and promotions will get their interest - and provide real value your customers will appreciate. This is your chance to get creative by offering value-boosting extras and irresistible promotions such as: "Free plus shipping" offers where for a limited time only customers can get your book/product for free and only need to pay shipping. (This is a great one to use on social media and will also help add emails to your list). Special "prime day" packages where for a limited time several products are bundled for one low price. If your clients love packages, take it a step further by creating a subscription service and launch it on Prime Day with free extras or a special reduced rate that will catch people's attention. Record a special audio podcast or video tutorial as an extra for one of your books or products and offer it as a special bonus on Prime Day. Offer a special personal coaching session, or limited-time memberships to your masterminds or coaching groups, with any Prime Day purchase. The key here is to be creative - and add value. You don't need to reduce your prices, just give more in a way that will excited your customers and make them feel like they got the best prime deal out there! Build anticipation with sneak peeks Here's one more tip to give your Prime Day deals some extra oomph: Be sure to share "sneak peeks" of the specials you'll be offering in your newsletters, social media and emails. It's a great way to spread the word, build anticipation and join in all of the Prime Day fun everyone is having.

Vervante • July 4, 2019

Happy (Author) Independence Day! As we celebrate here in the U.S. the blessings and benefits that independence brings to our lives, we can't help but think about how this affects authors too. The world of self-publishing has opened so many doors for passionate, creative people with dreams and ideas that need to be shared with the world, and it's given them the freedom they need to write, design and share their book ideas in exactly the way the want - without holding back or changing to fit someone's ideas of what's "right." For more than 30 years, we've dedicated ourselves to providing the resources, support and guidance authors need to turn their book and product ideas into viable, thriving businesses that give them the independence they deserve. With Vervante, you have the freedom to: Be in the driver's seat for all design and content decisions, so you can create exactly what you want, and what your customers will love Create additional products that add value to your book and can create additional revenue streams List your book for sale where ever you want: We can help you list on Amazon, Barnes & Noble, Baker & Taylor, Vervante Bookstore and eBook venues including Kindle and Nook. PLUS we can also list your book through the Vervante Bookstore and personal websites Use a shopping cart solution that works best for you (we can work with ANY) Have access to a Free online storefront solution if you don't want to mess with shopping carts Be in complete control of your listing prices, discounts, special offers, etc. Gather customer emails and create a database that allows you to stay connected to your loyal fans and be free of the whims of social media for marketing and connecting with your audience Choose shipping options that work for you - and not worry about bogus additional frees Not be restricted by unnecessary contracts or high-priced publishing "package" requirements Retain all rights as sole owner of your book with our unique non-exclusive agreements Publish when you want, not when you're told to: If you are writing a book that cites current events or has a topic that is timely, bringing the book quickly to market is critical. Once you send your print-ready files to Vervante, your book can be ready to print and listed for sale in a matter of days. Sell to a global audience: We ship anywhere in the world Get all the expert help you need. We know how important it is for authors to have access to resources and guides that they trust. That's why we created a FREE Expert Guide Resource Library on our website filled with a wide range of free ebooks to inspire, educate and support your journey creating, sharing and selling books and other printed products with Vervante. If you've been thinking about writing and publishing a book, but something's held you back, we hope that this holiday inspires you to finally take the leap to assert your own independence and become the author you were meant to be. Because nothing's worse than having a dream inside you and keeping it hidden where the world can't see or benefit from it. Happy Independence Day, authors. We're excited to watch you shine!

Vervante • June 18, 2019

As an author, you’ve fulfilled your dream of writing and publishing a book. But your book is only the beginning – not the end! Because you can take that book and create products that will make you not only an author, but also an entrepreneur. Whether it’s your first book, or you’re a seasoned author, you can leverage the content you’ve already created to make products that increase readers’ enjoyment, expand your audience, and add new revenue streams – all without a lot of extra work. Because you’ve already done the heavy lifting by writing the book!   Books can be the foundation of a thriving business model. Our CEO, Cindy Tyler, loves brainstorming with Vervante authors to help them choose the right products that will complement their books, and boost their income. We’ve gathered up her best tips here, to give you a head start: Choosing types of products Take a look at your book and consider what else your readers might need that would add value to the book and to the readers’ experience. Remember, this is not about creating more work for you. It’s about repurposing great content you’ve already written into products like:   Workbooks Journals Planners Notepads: Shopping lists, exercise routines, learning course tasks, etc. USB flash drives Card decks: Educational flash cards, recipes, exercises, daily affirmations, etc. Children’s books and fiction can do this too. Products that go great with fiction and children’s books include: Coloring books Small journals Stickers Card decks: Educational flash cards, games, character cards Creating and selling themed products Products that continue the theme of your book can also help to increase book sales by packaging them with the book and offering as bundles. This increases the value of what you are providing – and allows you to charge a higher price. Once you’ve chosen the type of product you want to create, remember that you don’t need to write something brand new. Use the content from your book to create the product, then send us a print-ready PDF. Here are a few ways you can transform your books into a complementary product: Workbooks: Restate lessons from each chapter, leaving space for readers to write down thoughts, ideas, questions, answers, actions and next steps. Coloring Books: Remove the color from illustrations in a children’s book to create a coloring book. For adult coloring books, use images that continue the theme of your main book. Card Decks: We are rule-breakers here at Vervante – we’ll create a deck of cards in any amount you want and any design, front and back. So don’t feel like you have to do exactly 56, and the backs don’t need to match, either. Cards can contain daily affirmations, training tips, daily tasks, recipes, exercise routines, writing prompts, gratitude mantras, meditations, and more. The sky's the limit - as long as you can fit it on a card!  If you want to design some of these products yourself, Canva is a great graphic design program for creating your own card decks – and it’s free! Short on time and want a team of professionals to help? We have great designers, writers and editors we are happy to recommend to our customers. If you love to write and dream of making a living with your writing, it’s all about creating multiple streams of income. Check out our online catalog for ideas, and let us know if you have any questions or ideas at [email protected].

Vervante • June 4, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Amber Campion, an international yoga teacher, life + leadership coach, martial artist, author, and creator of an innovative life design and goal-setting guided journal and companion planner. Amber took this product a step further, by publishing The Fulfillment Formula Journal + Companion Planner in conjunction with The Changemakers Collective, a 4-week experience + community designed to help people who use the journal to create their year ahead with purpose, presence, and peace of mind. The story behind the Fulfillment Formula products Q: What inspired you to create this set of products? I had been teaching and coaching this process I created (The Fulfillment Formula) for two years. I had clients saying I ought to write a book and make a guided journal/planner...and so I did! The guided journal was a goal of mine for 2018 (set for myself in 2017). I thought it would be a really creative way for me deepen my thoughts around my message and what I'm teaching, to help me better formulate my words for pitching a book to a publisher. It was a great experience creating it and I'm so glad I did! It wasn't easy, but it was worth it! Q: What advice would you give to others considering creating journals or planners?  I did research first to see what was out there and what people liked and didn't like (for instance, I found that lots of people said they prefer wire binding when they're writing in a book, so that it stays open). My research also led me to Vervante (which answered many of my concerns with self-publishing). And finally, I have an audience to sell to...so I highly recommend you have a mailing list. This makes all the difference in making sure sales happen. We often think everyone will buy because it's a low cost product, but the truth is...the 'know-like-and trust' factor is a thing. Even low cost items take marketing effort. If you have an audience who knows you, likes you, and trusts you...well, this helps significantly. Q: What do you love about your products? I love end of the month and year rituals that are sustainable, soulful, and creative. It feels deeply nourishing to have guided processes for setting goals and designing a life that feels like me...so this journal is my little sacred book to bringing my full self to the world. I also love having my goals and life design for the year ahead, in one place. I feel like this journal is my little Dreams, Character, and Goals companion to keep me aligned with my deepest truths and desires. About The Fulfillment Formula Journal + Companion Planner This beautiful guided life design journal + soulful planner will enable you to envision, design, and create an enriched life of purpose, presence, and peace of mind with more ease and efficiency. This is not a daily planner where you write down your meetings and appointments. This is a life design journal + companion planning system that supports you in defining, designing, and developing the one thing that matters most when it comes to creating a life of fulfillment…you. Through a one-of-a-kind life design and goal setting application, to a series of provocative writing prompts and exercises, this book will inspire you to bring your full self to the world.  Every aspect is carefully curated to support you to create clarity for what really matters most to you, discover your truth with more depth, design a life with more meaning and on your own terms, and build your wholehearted courage muscle to live a life true to your whole self. To get the most out of this book, Amber recommends joining The Changemakers Collective - a 4 week experience guiding you and deepening into the processes in the journal, along with bonus interviews with creative changemakers, yoga/meditation classes, and a community of like-minded rebels with a cause at http://www.ambercampion.com/thechangemakerscollective. Learn more Learn more about Amber, her journal and planner at: http://www.ambercampion.com/thegoods/ Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!

Vervante • May 7, 2019

We're constantly amazed by the clever, unique, brilliant and beautiful books and products our customers create. Today we’d like to introduce you to Expert Master Hand Analyst Pamelah Landers, who is a best-selling international author of hand analysis products including the book Your Love Design. The story behind Pamelah's book Q: What inspired you to write this book? Once I learned about heart lines in the hands, I wanted EVERYBODY to be aware and know this one thing. If they realized and had language for their heart line type, they could have much clearer communication with family members, dating partners and work associates. There would be a way to accept other people's design and not try to keep demanding or desiring other people to behave like the person who wants the others to change. We are each designed with a very specific approach and it's all in our hands. Our soul map is in our body, the hands being a microcosm which is why no two look exactly the same. I want people to know their design and be true to their design so life is easier, happier and certainly more fulfilling. I've been reading hands for 28 years and I KNOW in every fiber of my being that when people are seen for their design, there is big sense of relief, permission, enthusiasm and validation. I watch their faces change as I talk with them, soften, relax into their body, sit up straighter, even lean forward with excitement. Q: What advice would you give other aspiring authors or creatives? Do it! All your internal criticism based on projecting other people's "possible"  response is NOT a valid reason. Take the risk and ask for help. If you are writing non-fiction, you may not need to write from "front to back." Write the content that is up for writing NOW because you are excited about it, are thinking about, have stories to tell now. Put it together later. Write the introduction last unless you are super clear about the purpose of the introduction that explains the book's contents. Q: What do you love about your book? The cover design, the content that provides so much tangible, helpful insight one paragraph at a time. My book is full of stories to "make it real" for people, many based on movies (I've watched SO MANY movies to write my books) and people's real life experiences including mine. I'm super passionate about how my book can provide more ease for people in relationship dynamics. Relationships don't have to be as hard as people tend to make them if they knew their design and followed it. About "Your Love Design" Whether you’re on the verge of divorce, chronically single or somewhere in between, this new entrance into understanding your emotional guidance system helps you build, maintain, and grow relationships that work. You don’t need to be fixed. Nothing is broken. You just haven’t fully understood the love design of you and your partner that is written in your hands. You haven’t fully uncovered your Emotional Guidance System that is always with you. Discover Your Love Design: A Practical Guide to Your Love & Communication Style Based on Your Hands Heart Lines written by Pamelah Landers, the world’s leading authority on heart lines. In this practical guide to your heart lines you’ll identify: How you express your feelings How you express and show love How you want others to show love to you, how you receive it from them How you want others to communicate their feelings with you Learn more Learn more about Pamelah’s book here: http://pamelahlanders.com/your-love-design/ Get your product featured If you enjoyed this article and would like your Vervante product featured in our newsletter and blog email [email protected] with the following information: 250-word overview of your product URL link for the landing or sales page for the product High-res image(s) of the product and/or author Your creativity inspires us and your success deserves to be shared!