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The Right Way to Copyright a Book

by Vervante •

Copyrights are a wonderful thing. You write a book, or you create a product like a CD, DVD, journal or planner, and you’ve put a lot of time, energy and your own personal knowledge and experience into it. It makes sense that you would want to protect that book or product – and copyright is the way to do it!

Official copyright registration with the U.S. Copyright Office creates a public record of your authorship and officially recognizes you as the copyright holder in a court of law. Set it up right and you’ll have the full weight of the government on your side. Set it up wrong, or don’t set it up at all, and protecting your work if it is stolen becomes much, much more complicated.

You may think that something like this will never happen to you, but in the U.S. there is over $16 billion in loss of revenue to copyright owners each year, showing that it can and does happen quite often. Think of the hours and effort you put into your most recent book, special report, coaching CD or information product. Now imagine seeing that very same book or product for sale on another person's website. They might change the cover image or title to make it seem different, but inside are your words, your programs, and your original ideas.

It’s devastating. We know, because we’ve been through this ourselves. That’s why you need to make sure your copyright is set up the right way.

Here’s how to copyright your materials – and one big mistake to avoid

Here at Vervante, we offer copyright registration services – or you can choose to set it up yourself. Here’s how, and the answers to some common questions:

  • Vervante copyright services: Log in to your Author Account on the Vervante website and navigate to the "Copyright Registration" page under the Services menu. Fill out the information and submit your request. One of our publishing experts will complete the application on your behalf and submit a copy of your book to the Copyright Registration Office, ensuring that your copyright is correctly set up.
  • Setting up your own copyright: The U.S. Copyright Office website, www.copyright.gov., has an easy online application process. Complete the form provided on the website, pay the application fee, and follow their directions for sending a copy of your book to the copyright office. You can place the order for the book in your Vervante account for this.

What does copyright protect? Copyright protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Copyright does not protect facts, ideas, systems, or methods of operation, although it may protect the way these things are expressed.

Do I have to register with the U.S. Copyright Office to be protected? No. In general, registration is voluntary. Copyright exists from the moment the work is created. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work.

Can I just put the copyright symbol in my work and I’m protected? No. And this is what we really wanted to warn you to watch out for. Merely typing in a © in the title page or anywhere in your product does not give you the full protection of filing with the U.S. Copyright Office. To copyright your materials, you MUST file with the copyright office.

How soon can I publish my book after applying for a copyright? As soon as you want. Once you have submitted the application and a copy of your book, you do not need to wait for the copyright certificate to proceed with promoting and publishing your book. You are free to log into your Vervante author account to have your book printed and your orders shipped.

How long does a copyright last? As a general rule copyright protection lasts for the life of the author plus an additional 70 years.

We hope this helped – and we’re here to answer any copyright questions you might have. Just drop us a line at sales@vervante.com or schedule a phone call by clicking here.

Bottom line? Your book is the result of your hard labor and intellectual brilliance. Taking the step to protect your work, once you’ve written and published, is quick, easy and the best way to give you peace of mind.


How to move your book from CreateSpace to Vervante

by Vervante •

Wow, our last article sharing a comparison of Vervante’s services to Amazon’s self-publishing solution CreateSpace caused quite a positive response! In fact, we received so many requests from authors interested in moving their books from CreateSpace to Vervante that we wrote up the following FAQs and next step information for authors ready to make a change.

But first, we’d like to clarify that using Vervante doesn’t mean you can’t have your book on Amazon.  Just the opposite, in fact.  We want you to sell your book on Amazon – just not as the only purchasing option. When you link your sales/buy buttons directly to Amazon via CreateSpace, you can’t capture the customer data. We think that’s pretty important when it comes to building your business.  

Using Vervante as your back-end publishing and distribution partner allows you to have the best of both worlds! You sell the book from your site, collect the customer’s data, and we’ll print and ship your book. Then, as a secondary purchasing option, we’ll list your book on Amazon. You’ll have access to customer data AND your book will be available on Amazon.

Q: If I use Vervante can I still have my book listed on Amazon?
A: Yes, we encourage you to sell your book from your own site so that you can capture the email address of your customers. AND we recommend that we list your book on Amazon as a secondary purchase option. It’s a win-win situation all around!

Q: How do I move my book to Vervante if it’s already listed with CreateSpace? 
A: There are two ways to “Unpublish” a book with CreateSpace: 

Option #1 – Change Status
1. Log in to CreateSpace and go to your dashboard.
2. Click on your listing
3. Go to the third link under 'set up', which is 'interior' and click on that.
4. The second option is 'Change' in a blue, oval button. Click on that. You will see this message: “You have selected to make changes:  WARNING: If you make any changes to the setup of your book, you must complete the review process again. Is this what you want to do?
5. Select 'Proceed'
6. Now when you go back to 'Member Dashboard' your book will show as 'incomplete'
It takes a day or two, but the book will eventually be shown in listings as 'unavailable'

Option #2 – Retire the Book
Email customer service at CreateSpace and ask them to retire your book. This should also make the book unavailable for ordering.

Q: Will I need to redo my current listing page on Amazon if I stop using CreateSpace? What about my testimonials, will they disappear?
A:   No. If we list your book with Amazon Marketplace your current book page and all testimonials will stay the same. The only difference is that Vervante will now receive all orders and ship them for you. There are two advantages to Marketplace:  1) 15% Amazon commission vs. 40% CreateSpace commission, 2) You will have access to the names and mailing addresses of customers who buy your book. You won’t get their email address but we can include a letter with the book encouraging the buyer to visit your site and opt into your newsletter or blog.

Q: Does Vervante print books on-demand?
A: Yes, we can print and ship your book on-demand, print in small batches or print thousands – whatever you need.

Q: Can I order books for myself at my cost?
A: Yes, your book will be available in your Vervante Author Account where you can order it at your cost.  We also offer bulk order discounts for books and products. Contact us at sales@vervante.com if you plan on a large order.

Q: I’m ready to get started with Vervante, what’s my first move?
A: First, you need a Vervante author account, set one up HERE. Once that’s done, you can request a free quote for your book from your Author Dashboard online, or email us at sales@vervante.com. If you have questions or would like to discuss your project, you can also schedule a phone call with us using our online system HERE.

Q: How do book sales work?
A: If you already have a sales and shopping cart system set up online, great! We can process orders from ANY shopping cart, no matter which one you use. And you don't need to worry about integration, API, or any of that fancy complicated stuff. For details on integrating shopping carts into our system, click HERE.

No website or shopping cart? No problem. Vervante has a public bookstore solution. We can sell your book in our store and you’ll have access to the email and customer data.

Listing on Amazon: We love Amazon, and we still want you to list your book there. Our recommendation to switch from CreateSpace doesn’t mean we don’t see the value of having your book listed there. We just want to offer you the ability to collect and build your customer contact list without giving away your customer data to CreateSpace. All you need to do to list your book on Amazon using Amazon Marketplace is to let us know and we’ll take care of the details.

Q: How do I get paid for Amazon Marketplace orders?
A: We’ve put together a special guide called “From Retail Sales to Royalties” to help authors follow the money trail for everything from sales to royalties for their books and products. Check it out HERE.

Q: What are your options for book binding?
A: We offer a variety of binding options:  spiral, wire-o, saddle-stitch, perfect bound, hardcover, 3-ring binders.

Q: I’d like to print my book mostly in black-and-while, but with a few color pages mixed in. Do you offer options for color or partial color?
A: We can print an entire book in color, partial color (just a few pages within the book), or black-and-white. If your book has just partial color then we only charge you for those pages to be printed in color, not the entire book.

Q: How do the numbers work again?
A: We’ve created this handy chart to show you the numbers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Q: Can I send marketing materials or a letter with the book? 
A: Yes, we can include materials we print such a letter, bookmark, postcard, etc. or even items that you provide us to include in the packaging with your book.

Q: What if I don’t live in the United States?
A: No problem, we have lots of international customers who use us as their U.S.-based distribution option. And we can send book orders anywhere in the world.

We hope this helped create a clearer picture of our services, and inspired you to let us help create your next book or product. Questions, ideas, comments? We're here for you at sales@vervante.com. You can also schedule a phone call through our online link HERE.


The Difference between Vervante and CreateSpace

by Vervante •

Here at Vervante, we’re often asked about the differences between our services and those of CreateSpace. If you only have time to read just this paragraph, then we’ll sum it up quickly:
 
You need to capture each customer’s email address to grow your subscriber database. Vervante allows you to do this – CreateSpace does not.

We can work with any shopping cart to automatically process your orders, print and ship your book, and give you full access to critical information you need to keep in touch with your customers. AND we’ll list your book on Amazon as another purchasing option.

If you’d like to know more details about the differences between Vervante and Createspace, please read on. At first glance we appear very similar, but there are significant differences, as you’ll see here.

Setting Up

Selling your books and products from a site you control, and not sending your buy button links to Amazon, allows you to grow your database of customer information.  As business owners, building our email lists should be our #1 Priority because email subscribers are product buyers.

CreateSpace directs customers to Amazon to purchase your book, which makes them customers of Amazon, leaving you in the dark about who is buying your book.  

We recommend that all of your marketing and sales efforts direct customers to your site to purchase books and products. You process the transaction, collect the customer data, and build your community.  We’ve got super simple systems that work with ANY shopping cart for automatically gathering customer information so that we can print and ship your book.

True Cost

CreateSpace can print and ship books directly to the author’s door, usually at rates cheaper than most. These special prices are only applicable for “member orders” that are placed by you for your own title. However, this leaves you shouldering the responsibility of supplying packaging, processing payments, addressing the packages, and taking them to the Post Office for shipping, steadily chipping away at your bottom line.

Vervante prints your books, then we can either store bulk orders in our warehouses until they are needed, or print or ship books directly to your customer as they are ordered.  In short, we handle everything from printing the book to getting it directly into your customers’ hands. You avoid the expense and hassle of processing and shipping your own books.

Amazon as a Secondary Distribution Channel

We want you to sell lots of books and we’ll help you do that, so as a secondary distribution channel to your site, we recommend Amazon Marketplace. We list your books and products on Amazon for you, then we handle orders and shipping. This way you will know who is buying your product because we will receive the orders and shipping addresses and will provide that information to you.

More than Just Books

We offer a variety of other products and services. Your book could lead to more products down the road such as a recipe book, a home study, an audio or video program, a coaching or training program, card decks, etc. We can print and ship your books, CDs/DVDs, binders, card decks, etc. You can also send us complimentary products such as apparel or branded promotional items to include and ship with your book or products. View our product catalog HERE.

Customer Support

Our staff of publishing professionals are happy to help with any questions about publishing. We also offer ISBNs, UPCs, Copyright Registration and LCCN applications. And we have a full library of free expert guides you can access any time online.

It’s All in the Details

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Profit and Royalties

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We hope this helped create a clearer picture of our services, and inspired you to let us help you create your next book or product. Questions, ideas, comments? We're here for you at sales@vervante.com.