Vervante

The Difference between Vervante and CreateSpace

by Vervante •

Here at Vervante, we’re often asked about the differences between our services and those of CreateSpace. If you only have time to read just this paragraph, then we’ll sum it up quickly:
 
You need to capture each customer’s email address to grow your subscriber database. Vervante allows you to do this – CreateSpace does not.

We can work with any shopping cart to automatically process your orders, print and ship your book, and give you full access to critical information you need to keep in touch with your customers. AND we’ll list your book on Amazon as another purchasing option.

If you’d like to know more details about the differences between Vervante and Createspace, please read on. At first glance we appear very similar, but there are significant differences, as you’ll see here.

Setting Up

Selling your books and products from a site you control, and not sending your buy button links to Amazon, allows you to grow your database of customer information.  As business owners, building our email lists should be our #1 Priority because email subscribers are product buyers.

CreateSpace directs customers to Amazon to purchase your book, which makes them customers of Amazon, leaving you in the dark about who is buying your book.  

We recommend that all of your marketing and sales efforts direct customers to your site to purchase books and products. You process the transaction, collect the customer data, and build your community.  We’ve got super simple systems that work with ANY shopping cart for automatically gathering customer information so that we can print and ship your book.

True Cost

CreateSpace can print and ship books directly to the author’s door, usually at rates cheaper than most. These special prices are only applicable for “member orders” that are placed by you for your own title. However, this leaves you shouldering the responsibility of supplying packaging, processing payments, addressing the packages, and taking them to the Post Office for shipping, steadily chipping away at your bottom line.

Vervante prints your books, then we can either store bulk orders in our warehouses until they are needed, or print or ship books directly to your customer as they are ordered.  In short, we handle everything from printing the book to getting it directly into your customers’ hands. You avoid the expense and hassle of processing and shipping your own books.

Amazon as a Secondary Distribution Channel

We want you to sell lots of books and we’ll help you do that, so as a secondary distribution channel to your site, we recommend Amazon Marketplace. We list your books and products on Amazon for you, then we handle orders and shipping. This way you will know who is buying your product because we will receive the orders and shipping addresses and will provide that information to you.

More than Just Books

We offer a variety of other products and services. Your book could lead to more products down the road such as a recipe book, a home study, an audio or video program, a coaching or training program, card decks, etc. We can print and ship your books, CDs/DVDs, binders, card decks, etc. You can also send us complimentary products such as apparel or branded promotional items to include and ship with your book or products. View our product catalog HERE.

Customer Support

Our staff of publishing professionals are happy to help with any questions about publishing. We also offer ISBNs, UPCs, Copyright Registration and LCCN applications. And we have a full library of free expert guides you can access any time online.

It’s All in the Details

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Profit and Royalties

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We hope this helped create a clearer picture of our services, and inspired you to let us help you create your next book or product. Questions, ideas, comments? We're here for you at sales@vervante.com.


How to Create a Catalog That Showcases Your Business

by Vervante •

When you ask people to blurt out the first thing they think of for catalogs, you’re probably likely to hear things like “Sears” or “Pottery Barn.” As much as our mothers may have loved the catalogs they received back in the day, today’s catalogs are breaking new ground and being used by savvy entrepreneurs and businesses to share information well beyond a simple lists of products.

In fact, we’re pretty excited about the things we’re seeing people do with catalogs these days. Businesses small and large are using catalogs to share their brand story, give their audience a new way to learn and connect, share news and showcase events, services, products and other offerings.

Catalogs drive sales, yes. But they also help build loyal fans by capturing their interest, providing multiple ways to connect, and sharing unique and colorful images and content that build interest and trust in what your business provides.

Here are a few important things catalogs can do for you:

  • Tell your brand story: A mix of articles, images and messages along with product or service offerings in a catalog inspired emotional connections with readers.
  • Boost credibility: A colorful, information-filled catalog inspired confidence and creates credibility.
  • Synergize with social media: In a digital-focused world, printed catalogs offer a unique and strong complement to online marketing that has the same targeting ability as many social media channels. For instance, you can send catalogs only to specific customers who have visited your website, or worked with you in a specific way. Another idea would be to create alternate covers for your catalogs that appeal to different segments of your target audience, focusing in on what will capture their attention the best.
  • And yes, increase sales. Sharing your products and services in this way offers a format for readers to pick up what you’re putting out there again and again, in venues that social media can’t get to.

If you’re interest in creating a catalog for your business, we can help. First, you need to understand the product itself. Here’s the secret: it’s simply a saddle-stitch booklet, easy to create and easy on your budget. Next, decide on your content. Don’t be hindered by old-fashioned ideas of what catalogs should be. Create your own unique product by mixing up content and staying true to your brand and message.

Catalogs can be any dimension and any number of pages. You can email us at sales@vervante.com to ask any questions and receive a free quote. And we’re happy to put you in touch with one of our publishing experts to brainstorm ideas. Don’t forget, we now offer services to schedule phone conversations, just use the link from our Contact page.


New Vervante customer support phone appointment system

by Vervante •

We're excited to share something new we've set up for connecting with Vervante customer support - an online phone appointment system. This is a quick-and-easy way to schedule a phone call directly with one of our publishing experts here at Vervante HQ. Here's how it works:

  1. Click HERE or on the link provided on the Contact Us page of our website.
  2. Your local time zone should be filled in, but it's always good to check.
  3. Select an open appointment time by clicking on it. If you want to see future dates, just click on the arrow on the right side of the page.
  4. Fill in the required contact information and submit.
  5. You're all set!

You will receive a confirmation email with all the information. If you need to reschedule or cancel your appointment, you can do so by clicking in the links provided in your confirmation emails. We're so excited to be able to offer this additional level of service and can't wait to hear about your newest projects.